Badger Maps
Badger Maps is a route optimization and field sales management software that helps outside sales representatives visualize their territory, automate schedule planning, and close more deals through efficient navigation.
Routific
Routific is a route optimization software that helps delivery businesses create efficient schedules, reduce fuel costs, and track drivers in real-time to improve overall fleet productivity.
Quick Comparison
| Feature | Badger Maps | Routific |
|---|---|---|
| Website | badgermapping.com | routific.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $58/month | $49/month |
| FREE Trial | ✓ 7 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2012 |
| Headquarters | San Francisco, USA | Vancouver, Canada |
Overview
Badger Maps
Badger Maps is a specialized tool designed specifically for field sales representatives who spend their days on the road. You can visualize all your customers on an interactive map, allowing you to see exactly where your opportunities lie and how to reach them most efficiently. By automating the tedious process of manual route planning, you can spend less time behind the wheel and more time in front of qualified prospects.
The platform acts as a mobile companion to your existing sales workflow, helping you manage your territory with features like lead generation and check-ins. You can filter your customers by key metrics, color-code your map for better organization, and sync everything with your preferred CRM. Whether you are a solo sales rep or part of a large field team, it helps you optimize your daily schedule to increase your meetings by up to 25%.
Routific
Routific is a route planning and optimization platform designed to take the headache out of complex delivery logistics. You can upload your customer addresses and instantly generate the most efficient delivery paths, accounting for time windows, vehicle capacities, and driver shifts. It helps you slash planning time from hours to minutes while reducing fuel consumption and vehicle wear.
You can manage your entire fleet from a central dashboard and send optimized stops directly to your drivers' phones via a dedicated mobile app. The platform is built specifically for small to mid-sized delivery businesses, such as food distributors, wholesalers, and couriers, who need to balance cost-efficiency with reliable customer service. By automating the dispatch process, you ensure your drivers stay on schedule and your customers stay informed.
Overview
Badger Maps Features
- Route Optimization Create the fastest path between your appointments and automatically reorder stops to save hours of driving time every day.
- Customer Visualization See your entire customer base on a map and use color-coding to identify your most valuable accounts instantly.
- Lead Generation Find new prospects in your immediate area by searching for keywords and adding them directly to your daily route.
- CRM Integration Keep your data consistent by syncing your notes, appointments, and customer details directly with your existing CRM platform.
- Check-ins and Notes Log your meeting details and follow-up tasks immediately after a visit using your mobile device while still on-site.
- Territory Management Filter your map by sales stage, last visit date, or priority to ensure you never miss a critical follow-up.
Routific Features
- Smart Route Optimization. Generate the fastest delivery sequences automatically while accounting for traffic, vehicle capacity, and specific customer time windows.
- Driver Mobile App. Send optimized routes directly to your drivers' smartphones so they can navigate easily and mark tasks as complete.
- Real-Time Driver Tracking. Monitor your fleet's progress on a live map to see exactly where your drivers are and their estimated arrival times.
- Customer Notifications. Keep your customers happy by sending automated SMS or email updates with accurate delivery windows and real-time tracking links.
- Proof of Delivery. Capture digital signatures and photos upon arrival to maintain accurate records and resolve delivery disputes instantly.
- Drag-and-Drop Dispatch. Make quick manual adjustments to any route with a simple visual interface that recalculates arrival times instantly.
Pricing Comparison
Badger Maps Pricing
- Route optimization
- Customer mapping
- Lead generation tools
- Check-ins and reporting
- Mobile app access
- Standard CRM integrations
- Everything in Business, plus:
- Advanced CRM integration
- Team management features
- Territory management tools
- Priority support
- Custom training sessions
Routific Pricing
- Route optimization
- Driver mobile app
- Dispatch to driver
- Time windows
- Vehicle capacities
- API access
- Everything in Essentials, plus:
- Live driver tracking
- Real-time ETAs
- Proof of delivery
- Signature & photo capture
- Customer notifications (add-on)
Pros & Cons
Badger Maps
Pros
- Significantly reduces daily route planning time
- Intuitive mobile interface for on-the-road use
- Effective lead generation for finding nearby prospects
- Excellent customer support and onboarding assistance
Cons
- Higher price point compared to basic navigators
- Initial sync with complex CRMs takes time
- Occasional lag when loading very large datasets
Routific
Pros
- Significant reduction in daily route planning time
- User interface is clean and very easy to learn
- Highly accurate ETAs improve customer satisfaction
- Mobile app is reliable for drivers in the field
Cons
- Per-vehicle pricing can become expensive for large fleets
- Customer SMS notifications require an additional fee
- Limited advanced reporting for long-term data analysis