Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
Semrush
Semrush is an all-in-one digital marketing platform that helps you improve online visibility and discover marketing insights through tools for SEO, content marketing, competitor research, and social media management.
Quick Comparison
| Feature | Contently | Semrush |
|---|---|---|
| Website | contently.com | semrush.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | $139.95/month |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2008 |
| Headquarters | New York, USA | Boston, USA |
Overview
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
Semrush
Semrush gives you a comprehensive toolkit to master your digital marketing strategy from a single dashboard. You can uncover the exact keywords your competitors rank for, audit your website for technical issues, and track your search engine positions daily. It simplifies complex data into actionable insights so you can grow your organic traffic and outpace the competition in search results.
Beyond SEO, you can manage your entire content lifecycle by identifying trending topics and optimizing your copy for better engagement. The platform also lets you monitor your brand mentions and manage social media posts across multiple channels. Whether you are a solo marketer or part of a large agency, you can use these tools to streamline your workflow and prove the ROI of your marketing efforts.
Overview
Contently Features
- Smart Talent Matching Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
Semrush Features
- Keyword Research. Discover high-value keywords and analyze their search volume and difficulty so you can target the right traffic.
- Site Audit. Scan your website for over 140 technical and SEO issues and get prioritized fixes to improve your rankings.
- Competitor Analysis. Monitor your competitors' keyword rankings, backlink profiles, and ad strategies to find gaps in your own plan.
- Position Tracking. Track your daily progress for target keywords across different geographic locations and device types automatically.
- Backlink Analytics. Analyze any domain's backlink profile and find new link-building opportunities to boost your site's authority.
- Content Optimization. Get real-time recommendations to improve your content's readability and SEO performance while you write.
Pricing Comparison
Contently Pricing
Semrush Pricing
- 5 projects
- 500 keywords to track
- 10,000 results per report
- SEO, PPC, and social tools
- Competitor analysis
- Everything in Pro, plus:
- 15 projects
- 1,500 keywords to track
- Content Marketing Platform
- Historical data access
- Google Looker Studio integration
Pros & Cons
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows
Semrush
Pros
- Extensive keyword and backlink database
- Comprehensive all-in-one marketing toolkit
- Accurate competitor traffic estimations
- Detailed technical site auditing capabilities
Cons
- High starting price for small businesses
- Steep learning curve for beginners
- Additional costs for extra user seats