HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Sensor Tower
Sensor Tower is a mobile app intelligence platform providing data-driven insights into app store performance, user acquisition trends, and competitive advertising strategies to help you grow your mobile business.
Quick Comparison
| Feature | HockeyStack | Sensor Tower |
|---|---|---|
| Website | hockeystack.com | sensortower.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $1399/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2013 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Sensor Tower
Sensor Tower provides you with deep visibility into the global mobile app ecosystem. You can track app downloads, revenue estimates, and user retention metrics to understand exactly how your competitors are performing. The platform helps you identify emerging market trends and discover which keywords are driving the most organic traffic to your apps.
By using the platform's advertising intelligence, you can analyze the creative strategies and spend of other players in your niche. This allows you to optimize your own user acquisition campaigns and improve your return on investment. Whether you are an independent developer or part of a global enterprise, these insights help you make smarter decisions about product development and international expansion.
Overview
HockeyStack Features
- Multi-Touch Attribution Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Sensor Tower Features
- Store Intelligence. Access accurate estimates for app downloads and revenue across different countries and categories to benchmark your performance.
- Ad Intelligence. View your competitors' top-performing ad creatives and see which networks they are using to acquire new users.
- Usage Intelligence. Analyze active user counts, session frequency, and retention rates to understand how people engage with mobile apps.
- App Store Optimization. Identify high-traffic keywords and track your rankings to increase your app's visibility in search results.
- Consumer Intelligence. Segment audiences by demographics and interests to build more effective marketing personas for your mobile products.
- Pathmatics Integration. Track digital advertising spend and impressions across social, video, and display channels for a complete marketing view.
Pricing Comparison
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Sensor Tower Pricing
Pros & Cons
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports
Sensor Tower
Pros
- Highly accurate download and revenue estimates
- Comprehensive global data covering many regions
- Excellent visualization of competitive advertising trends
- Intuitive interface for tracking keyword rankings
- Deep insights into user retention and engagement
Cons
- Premium pricing is high for small developers
- Learning curve for advanced data filtering
- Limited data available on the free tier