Altos Research
Altos Research provides real-time local real estate market data and analytics to help professionals track housing trends, price changes, and inventory levels across any zip code in the United States.
Similarweb
Similarweb is a comprehensive digital intelligence platform providing real-time insights into website traffic, user engagement, and market trends to help you analyze competitors and optimize your online strategy.
Quick Comparison
| Feature | Altos Research | Similarweb |
|---|---|---|
| Website | altosresearch.com | similarweb.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $99/month | Free |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2007 |
| Headquarters | San Francisco, USA | Tel Aviv, Israel |
Overview
Altos Research
Altos Research gives you instant access to real-time real estate market data for every zip code in the country. Instead of waiting months for lagging indicators, you can track active listings, median prices, and inventory levels as they change week-to-week. This allows you to provide your clients with up-to-the-minute insights that build your authority as a local market expert.
You can use the platform to generate branded market reports, embed live charts on your website, and automate email updates for your leads. Whether you are an individual agent, a large brokerage, or an institutional investor, the software helps you answer the question "How's the market?" with hard data rather than guesswork. It transforms complex market statistics into simple, visual stories that help you close more deals.
Similarweb
Similarweb gives you a clear window into the entire digital landscape by revealing how any website or app performs. You can uncover your competitors' traffic sources, identify their top-performing keywords, and see exactly where their audience goes after leaving their site. This data helps you benchmark your own performance against industry leaders and find untapped growth opportunities in your niche.
Beyond simple traffic counts, you can dive deep into user behavior metrics like bounce rates and session durations across desktop and mobile. Whether you are an SEO specialist looking for keyword gaps or a media buyer seeking the best ad placements, the platform provides the granular data needed to make informed budget decisions. It scales from individual researchers to global enterprises needing cross-country market analysis.
Overview
Altos Research Features
- Real-Time Market Reports Generate branded PDF reports for any zip code to show your clients exactly what is happening in their local market right now.
- Interactive Web Charts Embed live, auto-updating market charts directly onto your website to keep visitors engaged and capture more inbound real estate leads.
- Market Action Index Use a single proprietary score to instantly determine if a specific local market favors buyers or sellers at any given moment.
- Automated Email Nurturing Set up automated weekly market updates for your database so you stay top-of-mind with prospects without lifting a finger.
- Custom Data Exports Download raw market data into spreadsheets so you can perform deep-dive analysis or create your own custom internal presentations.
- Social Media Sharing Share dynamic market insights directly to your social profiles to position yourself as the go-to expert in your local community.
Similarweb Features
- Traffic Analysis. View total visits, reach, and engagement metrics for any website to understand its true digital market share.
- Keyword Research. Discover which organic and paid keywords drive the most traffic to your competitors so you can optimize your content.
- Referral Tracking. Identify the top referring sites and affiliates sending traffic to your rivals to find new partnership opportunities.
- Audience Demographics. Analyze the age, gender, and interests of any website's visitors to build more accurate buyer personas.
- Industry Benchmarking. Compare your site against industry averages to see where you lead and where you need to improve.
- Ad Creative Research. See the actual display ads and video commercials your competitors are running to inspire your own campaigns.
Pricing Comparison
Altos Research Pricing
- Track up to 5 zip codes
- Unlimited branded PDF reports
- Embeddable website charts
- Market Action Index access
- Weekly automated email alerts
- Social media sharing tools
- Everything in Individual, plus:
- Track up to 20 zip codes
- Advanced data filtering
- Expanded market history
- Priority data updates
- Enhanced lead capture tools
Similarweb Pricing
- Limited historical data
- 5 results per metric
- Mobile app data (limited)
- Website ranking insights
- Browser extension access
- Everything in Free, plus:
- 12 months of historical data
- 100 results per table
- Keyword research tools
- Ad creative insights
- Website technologies tracking
Pros & Cons
Altos Research
Pros
- Provides real-time data that beats lagging MLS statistics
- Branded reports look professional and build immediate client trust
- Automated emails keep you top-of-mind with minimal effort
- Easy to embed charts on WordPress and other sites
- Covers virtually every zip code in the United States
Cons
- Monthly subscription costs can add up for solo agents
- Learning curve to explain complex charts to clients
- Data is focused on active listings rather than solds
Similarweb
Pros
- Unmatched accuracy for high-traffic website data
- Intuitive interface makes complex data easy to read
- Excellent visual charts for stakeholder presentations
- Comprehensive global data covering hundreds of countries
Cons
- Data accuracy drops for very small websites
- Premium features carry a high price tag
- Learning curve for advanced competitive set building