cxomni
cxomni is a customer journey management platform that helps you visualize, analyze, and improve end-to-end customer experiences through real-time data integration and collaborative journey mapping tools.
Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Quick Comparison
| Feature | cxomni | Smaply |
|---|---|---|
| Website | cxomni.net | smaply.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2012 |
| Headquarters | Munich, Germany | Innsbruck, Austria |
Overview
cxomni
cxomni is a dedicated customer journey management platform designed to help you bridge the gap between static journey maps and real-time operational data. You can move beyond simple visualization by connecting your actual customer touchpoints to live data streams, allowing you to monitor the health of your customer experience as it happens. It serves as a central hub where your marketing, sales, and service teams can collaborate on experience design.
The platform enables you to identify pain points, track sentiment, and manage CX improvement projects within a single interface. By transforming fragmented data into a cohesive story, you can make more informed decisions about where to invest your resources for the highest impact. It is particularly effective for mid-to-large organizations looking to mature their customer experience programs from occasional research to continuous management.
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Overview
cxomni Features
- Live Journey Mapping Create interactive journey maps that connect directly to your data sources for a real-time view of customer movements.
- Touchpoint Repository Maintain a centralized library of every customer interaction point to ensure consistency across all digital and physical channels.
- Sentiment Analysis Monitor customer emotions and feedback at specific stages of the journey to pinpoint exactly where frustration occurs.
- Persona Management Build and manage detailed customer personas to tailor your journey maps to specific audience segments and behaviors.
- CX Action Tracking Assign tasks and track the progress of experience improvement projects directly within your journey management dashboard.
- Data Integration Hub Connect your CRM, ERP, and survey tools to feed live operational metrics into your visual journey maps.
Smaply Features
- Journey Map Editor. Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor. Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps. Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration. Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking. Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options. Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Pricing Comparison
cxomni Pricing
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Pros & Cons
cxomni
Pros
- Excellent transition from static mapping to data-driven journey management
- Strong focus on collaborative features for cross-functional teams
- Highly customizable visualization options for complex customer journeys
- Centralized repository helps eliminate departmental data silos
Cons
- Initial setup requires significant time for data integration
- Steeper learning curve compared to basic whiteboarding tools
- Pricing is not transparent for small businesses or freelancers
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps