GetFeedback
GetFeedback is an agile survey and customer experience management software that helps you collect real-time feedback across digital channels to improve customer satisfaction and drive business growth.
Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Quick Comparison
| Feature | GetFeedback | Smaply |
|---|---|---|
| Website | getfeedback.com | smaply.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2012 |
| Headquarters | San Francisco, USA | Innsbruck, Austria |
Overview
GetFeedback
GetFeedback is an agile customer experience (CX) platform that helps you capture and act on customer feedback across every digital touchpoint. Instead of waiting for quarterly reports, you can set up beautiful, mobile-responsive surveys that appear exactly when your customers are interacting with your website, app, or email campaigns. This real-time data allows you to identify friction points and resolve issues before they lead to customer churn.
You can easily integrate your feedback data directly into Salesforce, ensuring your sales and support teams have a complete view of the customer journey. The platform is designed for mid-market and enterprise teams who need to scale their CX programs quickly without requiring heavy technical resources. Whether you are measuring Net Promoter Score (NPS), Customer Satisfaction (CSAT), or Customer Effort Score (CES), you can manage the entire process from a single, intuitive interface.
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Overview
GetFeedback Features
- Omnichannel Surveys Reach your customers wherever they are by deploying surveys through email, SMS, websites, and mobile applications.
- Salesforce Integration Map your survey responses directly to Salesforce records so your team can take immediate action on feedback.
- Real-time Analytics Monitor your key CX metrics like NPS and CSAT with live dashboards that update as responses roll in.
- Targeted Website Overlays Trigger specific surveys based on user behavior, such as exit intent or time spent on a specific page.
- Text Analytics Use automated sentiment analysis to quickly categorize open-ended comments and identify common themes in customer feedback.
- Mobile-First Design Create surveys that look great and function perfectly on any device, ensuring higher completion rates from mobile users.
Smaply Features
- Journey Map Editor. Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor. Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps. Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration. Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking. Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options. Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Pricing Comparison
GetFeedback Pricing
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Pros & Cons
GetFeedback
Pros
- Deep and reliable integration with Salesforce ecosystem
- Modern and professional survey design templates
- Very easy for non-technical users to navigate
- High response rates due to mobile optimization
Cons
- Pricing is high compared to basic survey tools
- Advanced reporting can require a learning curve
- Limited customization options for some survey themes
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps