Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Splash
Splash is an event marketing platform that helps you create branded event pages, manage guest lists, and measure the impact of your in-person, virtual, and hybrid event programs.
Quick Comparison
| Feature | Drip | Splash |
|---|---|---|
| Website | drip.com | splashthat.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $39/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2011 |
| Headquarters | Minneapolis, USA | New York, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Splash
Splash is an event marketing platform designed to help you execute high-impact event programs at scale. Instead of struggling with disconnected tools, you get a centralized system to build beautiful, mobile-responsive event pages, automate email communications, and manage guest registrations for any event type. Whether you are hosting a small VIP dinner or a massive global conference, you can maintain brand consistency across every touchpoint without needing a developer.
The platform solves the common headache of data silos by syncing attendee information directly with your CRM and marketing stacks. You can track real-time performance metrics to see which events drive the most pipeline and revenue. It is built for fast-moving marketing teams who need to launch events quickly while ensuring every detail—from the initial invite to the post-event follow-up—looks professional and stays on brand.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Splash Features
- Branded Event Pages. Create stunning, mobile-responsive event websites using a library of customizable templates that stay perfectly on-brand every time.
- Email Marketing Automation. Design and schedule personalized invitations, reminders, and follow-up emails to keep your audience engaged throughout the event lifecycle.
- RSVP & Ticketing. Manage guest lists and sell tickets easily with flexible registration forms that capture the specific attendee data you need.
- On-Site Check-In App. Streamline guest entry with a dedicated mobile app that allows you to check in attendees and print badges instantly.
- Virtual Event Integration. Host seamless digital experiences by connecting your event pages directly to major streaming and webinar platforms.
- Real-Time Analytics. Measure your event's success with visual dashboards that track registrations, attendance rates, and overall marketing ROI.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Splash Pricing
- Unlimited personal events
- Basic event page themes
- Online RSVP management
- Email invitations
- Standard registration forms
- Everything in Free, plus:
- Custom branded templates
- Advanced registration logic
- Ticketing and payouts
- CRM & Marketing integrations
- Dedicated account support
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Splash
Pros
- Exceptional design flexibility for branded event pages
- Intuitive user interface for non-technical team members
- Seamless data syncing with Salesforce and HubSpot
- Robust mobile app for smooth on-site check-ins
Cons
- Learning curve for the advanced design editor
- Custom pricing can be high for small teams
- Limited reporting customization on lower-tier plans