Maze
Maze is a continuous discovery platform that helps product teams collect user insights through unmoderated testing, survey tools, and automated reporting to make data-driven design decisions faster.
Sprig
Sprig is an AI-powered product experience platform that helps you capture real-time user insights through in-product surveys, session replays, and usability testing to build better digital products.
Quick Comparison
| Feature | Maze | Sprig |
|---|---|---|
| Website | maze.co | sprig.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2019 |
| Headquarters | Paris, France | San Francisco, USA |
Overview
Maze
Maze is a continuous discovery platform designed to help you integrate user insights into every stage of the product development lifecycle. Instead of waiting weeks for research results, you can run unmoderated tests on prototypes from Figma, Adobe XD, or Sketch and receive actionable data in hours. It transforms the way your team validates ideas by turning qualitative feedback into quantitative metrics that everyone can understand.
You can easily recruit participants from your own database or use the built-in panel to reach specific demographics quickly. The platform automatically generates visual reports, making it simple to share findings with stakeholders and justify design changes. Whether you are a solo designer or part of a large product organization, Maze helps you build better user experiences by removing the guesswork from the design process.
Sprig
Sprig helps you understand the 'why' behind user behavior by capturing feedback directly within your product. Instead of waiting weeks for research results, you can launch targeted microsurveys that appear at specific moments in the user journey. This allows you to gather high-quality qualitative data while the experience is fresh in your customers' minds.
You can also pair these insights with session replays to see exactly where users struggle or drop off. The platform uses AI to analyze open-ended responses instantly, saving you hours of manual tagging. Whether you are a product manager at a startup or a researcher at an enterprise, Sprig provides the tools to validate features and improve retention through continuous user discovery.
Overview
Maze Features
- Prototype Testing Import your designs from Figma or Adobe XD to see exactly where users click and where they get stuck.
- Card Sorting Understand how your users categorize information so you can build more intuitive navigation menus and site structures.
- Tree Testing Evaluate the hierarchy of your website or app by asking users to find specific items within a text-only structure.
- Live Website Testing Test your published website to identify usability issues and conversion bottlenecks on live pages without changing any code.
- Automated Reporting Generate instant, presentation-ready reports that highlight heatmaps, misclick rates, and average time-on-task for every test you run.
- Participant Recruitment Access a global panel of over 6 million participants or send targeted prompts to your own customers directly.
Sprig Features
- In-Product Surveys. Trigger brief, targeted surveys based on specific user actions to capture feedback while the experience is top-of-mind.
- AI Analysis. Summarize thousands of open-ended responses automatically with AI-powered themes so you can identify core issues in seconds.
- Session Replays. Watch recorded user sessions tied directly to survey responses to see the exact context behind customer complaints or praise.
- Prototype Testing. Test your unlaunched designs with real users to validate concepts and usability before you commit any engineering resources.
- Advanced Targeting. Segment your research by user attributes or behaviors to ensure you are only bothering the most relevant customers.
- Feedback Studies. Launch unmoderated usability studies that record audio, video, and screens to understand how users navigate your interface.
Pricing Comparison
Maze Pricing
- 1 active project
- Up to 7 blocks per Maze
- 300 responses per year
- Closed card sorting
- Basic reporting
- Everything in Free, plus:
- Up to 30 active projects
- Unlimited blocks per Maze
- 1,200 responses per year
- Open card sorting
- PDF report exports
Sprig Pricing
- 1 active study
- Unlimited seats
- AI analysis for surveys
- Integration with Slack
- Basic targeting
- Web and mobile support
- Everything in Free, plus:
- Unlimited active studies
- Up to 5,000 monthly tracked users
- Advanced targeting filters
- Custom branding
- Export data to CSV
Pros & Cons
Maze
Pros
- Seamless integration with popular design tools like Figma
- Fast turnaround times for unmoderated user feedback
- Beautifully designed automated reports save hours of manual work
- Easy for non-researchers to set up and launch tests
Cons
- Significant price jump from free to paid tiers
- Prototype loading speeds can be slow for large files
- Limited flexibility in customizing the final report layout
Sprig
Pros
- High response rates due to non-intrusive survey designs
- AI analysis saves significant time on qualitative data
- Easy setup with a single snippet or SDK
- Seamless integration between surveys and session recordings
- Excellent targeting capabilities for specific user segments
Cons
- Pricing can scale quickly for high-traffic applications
- Limited customization for survey UI on lower tiers
- Steep learning curve for complex event-based triggers