Lookback
Lookback is a comprehensive user research platform that allows you to record high-quality remote or in-person interviews and usability tests while capturing screen interactions and participant facial expressions.
Maze
Maze is a continuous discovery platform that helps product teams collect user insights through unmoderated testing, survey tools, and automated reporting to make data-driven design decisions faster.
Quick Comparison
| Feature | Lookback | Maze |
|---|---|---|
| Website | lookback.com | maze.co |
| Pricing Model | Subscription | Freemium |
| Starting Price | $25/month | Free |
| FREE Trial | ✓ 60 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2018 |
| Headquarters | Stockholm, Sweden | Paris, France |
Overview
Lookback
Lookback is a dedicated user research platform that helps you see through your customers' eyes. Instead of relying on static feedback, you can watch real people interact with your apps, websites, or prototypes in real-time. You can host live moderated sessions where you talk directly to participants or set up unmoderated tasks that users complete on their own schedule.
The platform automatically records the participant's screen, their face via webcam, and their voice, providing a complete picture of the user experience. You can invite your entire team to watch sessions live in a virtual observation room, where they can take timestamped notes and create highlight reels. It solves the problem of fragmented research data by keeping all your recordings, notes, and insights in one centralized, searchable home.
Maze
Maze is a continuous discovery platform designed to help you integrate user insights into every stage of the product development lifecycle. Instead of waiting weeks for research results, you can run unmoderated tests on prototypes from Figma, Adobe XD, or Sketch and receive actionable data in hours. It transforms the way your team validates ideas by turning qualitative feedback into quantitative metrics that everyone can understand.
You can easily recruit participants from your own database or use the built-in panel to reach specific demographics quickly. The platform automatically generates visual reports, making it simple to share findings with stakeholders and justify design changes. Whether you are a solo designer or part of a large product organization, Maze helps you build better user experiences by removing the guesswork from the design process.
Overview
Lookback Features
- Live Moderated Research Conduct face-to-face interviews and usability tests in real-time while recording the participant's screen and reactions simultaneously.
- Unmoderated Tasks Send a link to participants so they can complete research tasks at their convenience without a researcher present.
- Virtual Observation Rooms Invite stakeholders to watch live sessions behind a digital one-way mirror where they can chat and take notes privately.
- Timestamped Notes Type notes during a live session or while watching a recording to automatically link your observations to specific moments.
- Highlight Reels Clip the most important moments from your research sessions and combine them into powerful video presentations for your team.
- Prototype Integration Test your ideas early by running research sessions on prototypes from tools like Figma, Adobe XD, and InVision.
Maze Features
- Prototype Testing. Import your designs from Figma or Adobe XD to see exactly where users click and where they get stuck.
- Card Sorting. Understand how your users categorize information so you can build more intuitive navigation menus and site structures.
- Tree Testing. Evaluate the hierarchy of your website or app by asking users to find specific items within a text-only structure.
- Live Website Testing. Test your published website to identify usability issues and conversion bottlenecks on live pages without changing any code.
- Automated Reporting. Generate instant, presentation-ready reports that highlight heatmaps, misclick rates, and average time-on-task for every test you run.
- Participant Recruitment. Access a global panel of over 6 million participants or send targeted prompts to your own customers directly.
Pricing Comparison
Lookback Pricing
- 10 sessions per year
- Unlimited collaborators
- Self-test (unmoderated)
- Live (moderated)
- 60-day free trial
- Everything in Freelance, plus:
- 100 sessions per year
- Unlimited projects
- Insights and highlight reels
- Remote moderated research
- Priority support
Maze Pricing
- 1 active project
- Up to 7 blocks per Maze
- 300 responses per year
- Closed card sorting
- Basic reporting
- Everything in Free, plus:
- Up to 30 active projects
- Unlimited blocks per Maze
- 1,200 responses per year
- Open card sorting
- PDF report exports
Pros & Cons
Lookback
Pros
- Exceptional 60-day trial period for thorough testing
- Simultaneous recording of screen, face, and audio
- Seamless virtual observation for remote stakeholders
- Easy highlight reel creation for stakeholder presentations
- Works well across mobile and desktop platforms
Cons
- Participants sometimes struggle with initial plugin installation
- Requires a very stable internet connection for live sessions
- No built-in participant recruitment panel available
- Limited automated transcription features compared to competitors
Maze
Pros
- Seamless integration with popular design tools like Figma
- Fast turnaround times for unmoderated user feedback
- Beautifully designed automated reports save hours of manual work
- Easy for non-researchers to set up and launch tests
Cons
- Significant price jump from free to paid tiers
- Prototype loading speeds can be slow for large files
- Limited flexibility in customizing the final report layout