HowdyGo
HowdyGo is a specialized interactive demo platform that allows software companies to create, share, and track self-guided product tours to increase conversion rates and accelerate sales cycles.
Storylane
Storylane is an interactive product demo platform that helps you create clickable, high-fidelity walkthroughs to accelerate your sales cycles and capture more qualified leads from your website.
Quick Comparison
| Feature | HowdyGo | Storylane |
|---|---|---|
| Website | howdygo.com | storylane.io |
| Pricing Model | Subscription | Freemium |
| Starting Price | $79/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2022 | 2021 |
| Headquarters | Sydney, Australia | Santa Clara, USA |
Overview
HowdyGo
HowdyGo helps you build interactive, self-guided product tours that let your prospects experience your software before they ever talk to sales. Instead of static screenshots or passive videos, you can capture your actual application interface and add hotspots, tooltips, and guided steps. This allows you to embed live demos directly on your website or share them in outbound sales emails to qualify leads faster.
You can track exactly how viewers interact with your tours, seeing where they drop off and which features capture their interest most. The platform is designed for speed, allowing you to create a professional demo in minutes without needing any engineering resources. It is particularly effective for SaaS companies looking to reduce friction in their funnel and provide a 'product-led' experience to every visitor.
Storylane
Storylane helps you build interactive product tours that let your prospects experience your software before they even talk to sales. You can capture your product's front-end using a browser extension and then customize the experience with guides, tooltips, and lead capture forms. This approach replaces static screenshots or passive videos with a hands-on environment where buyers can explore your value proposition at their own pace.
The platform is designed for marketing and sales teams who want to reduce friction in the buying journey. You can embed these demos on your website to increase conversions or send personalized links to prospects during the sales process. Detailed analytics show you exactly how viewers interact with your product, helping you identify which features resonate most and which leads are ready to buy.
Overview
HowdyGo Features
- Browser Extension Capture Capture your software interface directly from your browser to create pixel-perfect interactive replicas of your product.
- No-Code Editor Add tooltips, modals, and hotspots to your demo using a simple drag-and-drop interface—no developer help required.
- HTML-Based Demos Create lightweight, responsive demos that load instantly and look sharp on any screen size or device.
- Engagement Analytics Track viewer behavior to see who is watching your demos and which specific steps are driving the most engagement.
- Lead Capture Forms Gate your demos with custom forms to collect contact information directly within the interactive product experience.
- Custom Branding Apply your own colors, logos, and fonts to ensure your product tours match your company's brand identity perfectly.
Storylane Features
- Browser Extension Capture. Capture your application's HTML and CSS in seconds to create high-fidelity, interactive replicas that look and feel like the real thing.
- No-Code Editor. Customize your demos with a drag-and-drop editor to add tooltips, modals, and navigation guides without writing a single line of code.
- Lead Capture Forms. Insert customizable lead forms directly into your product tours to identify interested buyers while they are most engaged with your software.
- Personalization Tokens. Tailor your demos for specific prospects by automatically swapping out text and images to match their company name or industry.
- Engagement Analytics. Track exactly where viewers spend their time and identify which features they care about most with detailed session recordings and heatmaps.
- CRM Integration. Sync your demo data directly with Salesforce or HubSpot to alert your sales team the moment a high-value prospect starts exploring.
Pricing Comparison
HowdyGo Pricing
- 5 active demos
- Unlimited views
- Basic analytics
- Standard branding
- Email support
- Everything in Starter, plus:
- Unlimited active demos
- Advanced engagement analytics
- Custom domain hosting
- Remove HowdyGo branding
- Priority support
Storylane Pricing
- 1 published demo
- Unlimited captures
- Screenshot and HTML capture
- Basic analytics
- Storylane branding
- Everything in Free, plus:
- Unlimited published demos
- Custom branding
- Lead capture forms
- HubSpot and Salesforce integration
- Remove Storylane watermark
Pros & Cons
HowdyGo
Pros
- Extremely fast setup with the browser extension
- Interactive elements feel like a real product
- Affordable entry point compared to enterprise competitors
- Clean and intuitive user interface for creators
Cons
- Limited advanced branching logic in lower tiers
- No forever-free plan for small startups
- Fewer native CRM integrations than enterprise platforms
Storylane
Pros
- Extremely fast setup for creating interactive walkthroughs
- High-fidelity HTML captures feel like a live product
- Intuitive editor makes customization easy for non-technical users
- Valuable analytics help prioritize follow-ups for sales teams
Cons
- HTML capture can occasionally struggle with complex animations
- Mobile responsiveness of demos requires manual adjustment
- Advanced personalization features restricted to higher tiers