Fivetran
Fivetran is an automated data movement platform that helps you centralize data from various sources into cloud warehouses with zero-maintenance pipelines and pre-built connectors.
Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
Quick Comparison
| Feature | Fivetran | Supermetrics |
|---|---|---|
| Website | fivetran.com | supermetrics.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $29/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | Oakland, USA | Helsinki, Finland |
Overview
Fivetran
Fivetran simplifies how you move data by providing fully managed, automated connectors that sync information from your apps and databases into your data warehouse. Instead of building and maintaining custom scripts, you can deploy standardized pipelines that automatically adapt to schema changes. This ensures your analysts always have access to fresh, reliable data without the typical engineering overhead.
You can connect to hundreds of sources including Salesforce, SAP, and MySQL in minutes. The platform handles the heavy lifting of data normalization and cleansing, allowing your team to focus on generating insights rather than fixing broken pipelines. It scales with your data volume, offering a consumption-based model that fits both growing startups and large enterprise operations.
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
Overview
Fivetran Features
- Automated Connectors Deploy pre-built connectors in minutes to sync data from hundreds of SaaS apps and databases automatically.
- Automatic Schema Drift Rest easy as the platform automatically detects and applies source schema changes to your destination.
- Idempotent Data Delivery Ensure data integrity with self-healing pipelines that automatically retry failures and prevent duplicate records.
- Pre-built Data Models Transform raw data into analytics-ready tables immediately using integrated dbt packages for popular sources.
- Change Data Capture Sync high-volume database changes in real-time with low-impact log-based replication for maximum efficiency.
- Role-Based Access Control Manage your data security by assigning specific permissions to users and teams across your organization.
Supermetrics Features
- Automated Data Extraction. Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting. Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface. Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping. Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access. Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads. Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
Pricing Comparison
Fivetran Pricing
- Up to 500,000 monthly active rows
- Unlimited users
- Unlimited connectors
- Standard support
- Fully managed pipelines
- Everything in Free, plus:
- Pay-as-you-go pricing
- 1-hour sync frequency
- Access to 200+ connectors
- Standard support
- Basic security features
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
Pros & Cons
Fivetran
Pros
- Extremely fast setup for standard SaaS connectors
- Reliable handling of complex schema changes automatically
- Significantly reduces manual data engineering workload
- High-quality documentation and responsive technical support
Cons
- Costs can escalate quickly with high volumes
- Limited customization for specific transformation needs
- Monthly active row calculations can be confusing
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations