Hevo Data
Hevo Data is a bidirectional data pipeline platform that helps you automate data movement from over 150 sources into warehouses like Snowflake, BigQuery, and Redshift for real-time analytics.
Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
Quick Comparison
| Feature | Hevo Data | Supermetrics |
|---|---|---|
| Website | hevodata.com | supermetrics.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $29/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2013 |
| Headquarters | San Francisco, USA | Helsinki, Finland |
Overview
Hevo Data
Hevo Data simplifies how you move and manage data across your entire stack. Instead of writing complex code or maintaining brittle scripts, you get a zero-maintenance pipeline that automates data collection from SaaS apps, databases, and streaming services. You can clean and transform your data on the fly before it hits your warehouse, ensuring your analytics are always accurate and up to date.
The platform handles everything from schema mapping to failure recovery automatically, so you don't have to worry about data loss or downtime. Whether you are a data engineer at a fast-growing startup or an analyst at a mid-market firm, you can set up a fully functional pipeline in minutes. It supports over 150 integrations and offers a free tier to help you get started without any upfront investment.
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
Overview
Hevo Data Features
- Automated Schema Management Detect source schema changes automatically and map them to your destination without manual intervention or pipeline breaks.
- Real-time Data Streaming Move your data in real-time using log-based change data capture to ensure your dashboards always reflect the latest information.
- Python-based Transformations Write custom Python scripts to clean, enrich, and format your data exactly how you need it before loading.
- Reverse ETL Sync processed data from your warehouse back into your favorite business tools like Salesforce, HubSpot, and Intercom.
- Pre-load Transformations Fix data issues at the source level with drag-and-drop tools to ensure high-quality data enters your warehouse.
- Auto-recovery Mechanism Rest easy knowing your pipelines automatically retry failed tasks and alert you to any issues that require attention.
Supermetrics Features
- Automated Data Extraction. Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting. Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface. Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping. Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access. Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads. Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
Pricing Comparison
Hevo Data Pricing
- Up to 1 million events/month
- 50+ free connectors
- Unlimited single-user access
- Email support
- Fully managed pipelines
- Everything in Free, plus:
- 150+ connectors
- 24x7 live chat support
- On-demand sync
- Multiple destinations
- Advanced monitoring alerts
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
Pros & Cons
Hevo Data
Pros
- Extremely fast setup process for most sources
- Excellent 24/7 customer support responsiveness
- Intuitive interface requires very little technical training
- Reliable handling of schema changes and updates
Cons
- Pricing can scale quickly with high volumes
- Some complex transformations require Python knowledge
- Limited documentation for very niche connectors
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations