SAS Viya vs Supermetrics Comparison: Reviews, Features, Pricing & Alternatives in 2026

SAS Viya is a cloud-native analytics platform designed to help you manage the entire data lifecycle in one place. You can move from raw data to production-ready AI models using a unified interface that supports both visual drag-and-drop tools and popular programming languages like Python and R. This flexibility allows your data scientists and business analysts to collaborate effectively on the same projects. The platform handles massive datasets with ease thanks to its distributed, in-memory processing engine. You can deploy it on any cloud provider or on-premises environment to maintain control over your infrastructure. By automating repetitive data preparation and model tuning tasks, you can focus on uncovering insights that drive better business decisions and operational efficiency across your entire organization.

Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code. The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.