Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
SurveyLegend
SurveyLegend is a cloud-based survey software that allows you to create mobile-friendly, visual questionnaires with a drag-and-drop editor to gather actionable insights from your audience.
Quick Comparison
| Feature | Smaply | SurveyLegend |
|---|---|---|
| Website | smaply.com | surveylegend.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2011 |
| Headquarters | Innsbruck, Austria | Lund, Sweden |
Overview
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
SurveyLegend
SurveyLegend is a flexible survey platform designed to help you create professional, mobile-ready questionnaires without needing any coding or design skills. You can build everything from simple polls to complex market research studies using a visual drag-and-drop interface. The platform focuses heavily on aesthetics, ensuring your surveys look engaging on smartphones, tablets, and desktops alike to help increase your response rates.
You can customize every aspect of your survey's appearance, including fonts, colors, and background images, to match your brand identity perfectly. Beyond just collecting data, the software provides real-time analytics and data visualization tools so you can spot trends immediately. Whether you are a student, a small business owner, or part of a large corporation, you can use these tools to gather feedback, conduct academic research, or measure customer satisfaction effectively.
Overview
Smaply Features
- Journey Map Editor Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
SurveyLegend Features
- Visual Drag-and-Drop Editor. Build your surveys visually by dragging elements onto the canvas and seeing changes in real-time without writing code.
- Mobile-First Design. Ensure your surveys look perfect on every device with responsive layouts that automatically adapt to screens of all sizes.
- Logic and Branching. Create personalized paths for your respondents by showing or hiding questions based on their previous answers.
- Real-Time Analytics. Watch your data come to life with live charts and graphs that update the moment a respondent submits their answers.
- White Label Branding. Remove third-party branding and add your own logos and themes to maintain a professional look for your business.
- Media Integration. Make your surveys more engaging by easily embedding images and videos directly into your questions and answer choices.
Pricing Comparison
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
SurveyLegend Pricing
- 3 surveys per account
- Unlimited questions
- Unlimited responses
- Share via link or social media
- Basic real-time analytics
- Everything in Starter, plus:
- 20 surveys per account
- Export data (CSV, Excel, PDF)
- Upload up to 30 images
- Conditional logic and branching
- No SurveyLegend ads
Pros & Cons
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps
SurveyLegend
Pros
- Extremely intuitive drag-and-drop interface for beginners
- Superior visual customization compared to traditional survey tools
- Surveys perform exceptionally well on mobile devices
- Generous free plan with unlimited responses
- Real-time data visualization is clear and helpful
Cons
- Data export is restricted on the free tier
- Limited advanced features like piping or complex API triggers
- Learning curve for complex skip logic setup