Metadata.io
Metadata.io is an operating system for B2B marketers that automates technical tasks like audience building and lead enrichment to help you scale your performance marketing and drive revenue.
Tally
Tally is a simple yet powerful online form builder that lets you create professional surveys and questionnaires using a familiar, document-like interface without needing any coding skills.
Quick Comparison
| Feature | Metadata.io | Tally |
|---|---|---|
| Website | metadata.io | tallyio.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $3500/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2020 |
| Headquarters | Palo Alto, USA | Ghent, Belgium |
Overview
Metadata.io
Metadata.io acts as an operating system for your B2B marketing, designed to eliminate the manual grunt work associated with running paid campaigns. Instead of spending hours manually building audiences or mapping leads to accounts, you can use its automation engine to handle technical execution across LinkedIn, Facebook, and Google. It connects your CRM and marketing automation tools to ensure your data remains clean and actionable.
You can launch hundreds of campaign experiments simultaneously to identify which creative and audience combinations actually drive pipeline. The platform is built specifically for mid-market and enterprise B2B demand generation teams who need to scale their advertising spend without increasing their headcount. By automating the repetitive parts of campaign management, you can focus your energy on high-level strategy and creative development.
Tally
Tally is a refreshing take on form building that feels more like writing a document than configuring a complex database. You can create everything from simple contact forms to advanced payment pages and multi-step surveys just by typing on a clean, white canvas. It eliminates the clunky drag-and-drop sidebars found in traditional tools, allowing you to insert input fields, images, and logic blocks using simple keyboard shortcuts.
You can build unlimited forms and collect unlimited responses for free, making it a standout choice for startups and creators. The platform handles advanced needs too, like conditional logic, answer piping, and custom success pages. Whether you are conducting market research, collecting feedback, or selling digital products, you can manage your entire data collection process within a sleek, intuitive interface that stays out of your way.
Overview
Metadata.io Features
- Automated Audience Building Build precise target audiences by combining your CRM data with third-party intent signals to reach the right buyers automatically.
- Multivariate Experimentation Launch hundreds of ad variations across different channels simultaneously to see exactly which combinations generate the most revenue.
- Lead Enrichment Automatically enrich your leads with verified business data so your sales team always has the context they need to close.
- Revenue Attribution Track your ad spend directly to closed-won opportunities in your CRM to prove the exact ROI of every campaign.
- Automatic Lead Mapping Match incoming leads to existing accounts in your database instantly to prevent duplicate records and maintain data hygiene.
- Budget Optimization Shift your budget automatically toward the highest-performing campaigns and audiences based on real-time conversion data and pipeline impact.
Tally Features
- Notion-like Editing. Build your forms by simply typing on the page and using slash commands to insert fields, headers, or images.
- Conditional Logic. Create dynamic experiences by showing or hiding questions based on how your respondents answer previous sections of your form.
- Payment Collection. Connect your Stripe account to sell products, collect subscriptions, or accept donations directly through your custom-built forms.
- Answer Piping. Personalize the user journey by taking answers from previous questions and inserting them into later parts of the form.
- Custom Domains. Publish your forms on your own branded URL to maintain a professional appearance and build trust with your audience.
- File Uploads. Allow your respondents to upload documents, images, or videos directly through your form with generous storage limits.
Pricing Comparison
Metadata.io Pricing
- For up to $500k annual ad spend
- Unlimited platform users
- Facebook and LinkedIn integration
- Automated audience building
- Lead enrichment and mapping
- Standard support
- Everything in Growth, plus:
- For up to $1M annual ad spend
- Google Search Ads integration
- Advanced multivariate testing
- Custom dashboard reporting
- Priority customer success manager
Tally Pricing
- Unlimited forms
- Unlimited responses
- Collect payments (5% fee)
- Conditional logic
- File uploads
- Basic integrations
- Everything in Free, plus:
- No Tally branding
- Custom domains
- Partial submissions
- 0% commission on payments
- Team collaboration
Pros & Cons
Metadata.io
Pros
- Saves hours of manual work on campaign execution
- Simplifies complex multivariate testing across multiple channels
- Excellent lead enrichment accuracy for B2B targets
- Strong integration with Salesforce and HubSpot CRMs
Cons
- High entry price point for smaller startups
- Initial setup requires significant time and data
- Learning curve for mastering the experimentation engine
Tally
Pros
- Extremely generous free tier with unlimited responses
- Intuitive document-style interface is easy to learn
- Clean and modern aesthetic for all forms
- Fast and responsive customer support team
- Seamless integration with Notion and Airtable
Cons
- Limited native data visualization for results
- Fewer direct integrations than older competitors
- No built-in email marketing automation features