Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
TelemetryTV
TelemetryTV is a powerful digital signage software that helps you broadcast high-quality content, real-time data dashboards, and internal communications across your organization's screens with ease and reliability.
Quick Comparison
| Feature | Looker | TelemetryTV |
|---|---|---|
| Website | looker.com | telemetrytv.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $9/month |
| FREE Trial | ✓ 0 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2015 |
| Headquarters | Santa Cruz, USA | Vancouver, Canada |
Overview
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
TelemetryTV
TelemetryTV is a cloud-based digital signage platform designed to help you manage and broadcast content across any number of screens. Whether you need to display real-time sales dashboards, corporate announcements, or social media feeds, you can build and schedule your content using an intuitive web-based interface. It simplifies the process of turning any display into a powerful communication tool without requiring complex hardware setups.
You can leverage over 70 built-in apps to pull data from tools you already use, like Canva, Power BI, and Slack. The platform is built to scale, making it a great fit for internal communications teams, retail environments, and educational institutions. You can manage your entire network of screens remotely, ensuring your audience always sees the most relevant and up-to-date information.
Overview
Looker Features
- LookML Modeling Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
TelemetryTV Features
- App Library. Access over 70 turnkey integrations like Canva, YouTube, and Twitter to create engaging content in seconds.
- Data Dashboards. Connect to Power BI, Tableau, or Google Sheets to broadcast your key performance metrics in real-time.
- Canva Integration. Design professional-grade graphics directly within the platform using the built-in Canva editor for instant publishing.
- Screen Overrides. Take control of your screens instantly to broadcast emergency alerts or important live announcements across your network.
- Playlist Scheduling. Automate your content delivery by scheduling specific playlists to run at different times of the day or week.
- Device Management. Monitor the health of your media players remotely and perform bulk updates without leaving your desk.
Pricing Comparison
Looker Pricing
TelemetryTV Pricing
- Up to 3 users
- Standard support
- 70+ integrated apps
- Canva editor access
- Basic scheduling
- 10GB storage
- Everything in Starter, plus:
- Unlimited users
- Advanced scheduling
- Screen overrides
- Proof of play reporting
- 50GB storage
Pros & Cons
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database
TelemetryTV
Pros
- Extensive library of pre-built apps and integrations
- User-friendly interface requires very little technical training
- Seamless integration with Canva for easy designing
- Reliable performance even on low-cost hardware
- Excellent remote management capabilities for large networks
Cons
- Learning curve for complex data dashboard integrations
- Advanced features locked behind higher pricing tiers
- Occasional lag when loading very large video files
- Limited offline functionality for certain dynamic apps