Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
ThankView
ThankView is a personalized video messaging platform that helps non-profits and educational institutions build stronger donor relationships through automated, branded video content and trackable engagement tools.
Quick Comparison
| Feature | Omnisend | ThankView |
|---|---|---|
| Website | omnisend.com | thankview.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2014 |
| Headquarters | London, UK | New York, USA |
Overview
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
ThankView
ThankView helps you move away from generic, text-based outreach by putting a human face on your communication. You can record, upload, or request videos from your team and send them to thousands of recipients through branded email or text campaigns. Whether you are thanking a first-time donor, inviting alumni to an event, or sharing a project update, the platform makes it easy to create a personal connection at scale.
You can manage your entire video library, track exactly who watches your content, and see which recipients click your call-to-action buttons. The software integrates with your existing donor database to automate birthday wishes or gift anniversaries, ensuring you never miss an opportunity to show appreciation. It is specifically designed for advancement offices, non-profit marketers, and stewardship teams who want to increase retention through authentic storytelling.
Overview
Omnisend Features
- Omnichannel Workflows Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
ThankView Features
- Video Request Tool. Collect video testimonials or thank-you messages from students and board members by sending a simple recording link.
- Personalized Overlays. Add recipient names and custom text directly onto your videos to make every viewer feel uniquely recognized.
- Branded Landing Pages. Deliver your videos on beautiful, custom-branded pages that include your logos, colors, and specific call-to-action buttons.
- Automated Campaigns. Set up triggers to automatically send videos for birthdays, anniversaries, or immediately after a donor makes a gift.
- Detailed Analytics. Track open rates, click-through rates, and video completion percentages to see exactly how your audience is engaging.
- MMS Texting. Reach your audience directly on their mobile devices by sending your video campaigns via text message.
Pricing Comparison
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
ThankView Pricing
Pros & Cons
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules
ThankView
Pros
- Significantly higher engagement rates compared to traditional email
- Easy for non-technical staff to record and send videos
- Excellent customer support and dedicated success managers
- Seamlessly collects content from remote solicitors or students
Cons
- Initial setup of branding templates takes some time
- Pricing can be high for very small non-profits
- Limited built-in video editing features for advanced users