Lucidchart
Lucidchart is a versatile intelligent diagramming application that empowers you to visualize complex ideas, systems, and processes through collaborative flowcharts, technical maps, and real-time data-linked visuals.
TheyDo
TheyDo is a journey management platform that helps you align teams, data, and insights around customer journeys to prioritize opportunities and drive business growth through a unified customer-centric framework.
Quick Comparison
| Feature | Lucidchart | TheyDo |
|---|---|---|
| Website | lucidchart.com | theydo.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 7 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2019 |
| Headquarters | South Jordan, USA | Amsterdam, Netherlands |
Overview
Lucidchart
Lucidchart is a visual workspace where you can turn complex ideas into clear, actionable diagrams. Whether you are mapping out a new software architecture, designing a business process, or brainstorming with your team, you can use the drag-and-drop interface to build professional flowcharts and technical models. It helps you bridge the gap between technical and non-technical stakeholders by providing a shared visual language that everyone can understand and contribute to instantly.
You can work together in real-time with your colleagues, seeing their cursors move as you co-create diagrams from any device. The platform integrates with your existing tech stack, allowing you to embed diagrams directly into apps like Slack, Microsoft Teams, and Confluence. It scales from individual freelancers to global enterprises, offering a free version for basic needs and tiered paid plans starting at $9.00 per month for advanced features.
TheyDo
TheyDo is a journey management platform designed to help you bridge the gap between customer insights and business execution. Instead of static slide decks or fragmented spreadsheets, you get a dynamic environment where journeys stay updated and linked to real-time data. You can map complex customer lifecycles, identify pain points, and turn them into actionable opportunities that your product and engineering teams can track directly.
The platform serves as a single source of truth for organizations looking to scale their customer-centric operations. It enables you to synchronize different departments—from marketing to product development—ensuring everyone works on the most impactful customer problems. By connecting journeys to your existing tech stack, you transform theoretical maps into a live management system that drives measurable improvements in customer experience.
Overview
Lucidchart Features
- Real-Time Collaboration Work simultaneously with your team on the same document with live cursors, in-editor chat, and collaborative commenting.
- Intelligent Shape Libraries Access thousands of shapes for flowcharts, network diagrams, wireframes, and UML models to build professional visuals quickly.
- Data Linking Connect your diagrams to live data in Google Sheets or Excel to see your business metrics update automatically.
- Automated Diagramming Generate complex visuals like org charts or ERDs automatically by importing your existing data files or database schemas.
- Conditional Formatting Apply visual rules to your shapes so they change color or style based on specific data triggers or statuses.
- Extensive Integrations Embed your diagrams into the tools you use daily, including Google Workspace, Microsoft Office, and Atlassian products.
TheyDo Features
- Journey Mapping. Build dynamic, multi-layered journey maps that connect customer steps with internal processes and data points in one view.
- Opportunity Prioritization. Rank customer pain points based on business value and effort so you always work on the most impactful projects.
- Insight Repository. Centralize your qualitative and quantitative research findings to ensure every team member has access to validated customer truths.
- Journey Frameworks. Standardize how your organization maps experiences with reusable templates and global taxonomies for consistent reporting across teams.
- Solution Tracking. Link specific product features and initiatives directly to the journey steps they improve to see real-time progress.
- Persona Management. Create and manage detailed customer personas that integrate directly into your journeys to maintain a human-centric perspective.
Pricing Comparison
Lucidchart Pricing
- 3 editable documents
- 60 shapes per document
- 100 professional templates
- Basic collaboration features
- Integrations with Slack and MS Teams
- Everything in Free, plus:
- Unlimited editable documents
- Unlimited shapes and items
- 1 GB of storage
- Premium shape libraries
- Presentation mode
TheyDo Pricing
- 1 Editor seat
- Unlimited Viewers
- Up to 3 Journeys
- Basic Journey Mapping
- Standard Persona builder
- Community support
- Everything in Free, plus:
- Unlimited Journeys
- Unlimited Viewers
- Advanced Frameworks
- Standard Integrations
- Priority support
Pros & Cons
Lucidchart
Pros
- Extremely intuitive drag-and-drop interface for all users
- Excellent real-time collaboration tools for remote teams
- Massive library of pre-built templates and shapes
- Works seamlessly across different operating systems and browsers
Cons
- Free version is quite limited for complex projects
- Mobile app experience is less fluid than desktop
- Can become laggy with very large, data-heavy diagrams
TheyDo
Pros
- Turns static journey maps into actionable, living documents
- Excellent for aligning multiple teams around one customer view
- Intuitive drag-and-drop interface simplifies complex mapping
- Strong hierarchy features for managing large journey ecosystems
Cons
- High entry price for the first paid tier
- Significant time investment required for initial workspace setup
- Learning curve for mastering the complex data relationships