Square Online
Square Online is a comprehensive e-commerce platform that allows you to build a professional website, sell products across multiple channels, and manage your entire business from a single dashboard.
Toast
Toast is an all-in-one point of sale and restaurant management platform designed to help you streamline operations, increase sales, and create better guest experiences through integrated technology.
Quick Comparison
| Feature | Square Online | Toast |
|---|---|---|
| Website | squareups.com | toast.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2011 |
| Headquarters | San Francisco, USA | Boston, USA |
Overview
Square Online
Square Online is a flexible e-commerce solution designed to help you transition from offline sales to a full-featured digital storefront. Whether you run a retail shop, a professional services business, or a busy restaurant, you can build a mobile-optimized website without writing a single line of code. The platform automatically syncs your inventory, orders, and customer data with your Square Point of Sale system, ensuring your physical and digital operations stay perfectly aligned.
You can manage your entire business through a unified dashboard that handles everything from SEO and social media selling to local delivery and in-store pickup. The software scales with your growth, offering a free entry point for new entrepreneurs and advanced features for high-volume sellers. It simplifies the complexities of online commerce by providing built-in payment processing, shipping tools, and automated marketing features in one cohesive package.
Toast
Toast is a comprehensive restaurant management platform that unifies your front-of-house, back-of-house, and guest engagement tools. Instead of juggling multiple disconnected systems, you can manage your entire operation—from tableside ordering and integrated payments to kitchen displays and inventory—through a single, purpose-built interface. It helps you speed up service, reduce manual errors, and gain deeper insights into your restaurant's performance.
You can adapt the platform to fit your specific service model, whether you run a fine-dining establishment, a quick-service cafe, or a multi-location franchise. Beyond the point of sale, you can handle complex tasks like automated payroll, team scheduling, and loyalty programs. The software is designed to keep your business running even if your internet goes down, ensuring you never miss a sale during peak hours.
Overview
Square Online Features
- Visual Site Builder Create a professional, mobile-responsive website quickly using customizable templates and an intuitive drag-and-drop interface.
- Inventory Syncing Keep your stock levels accurate across your online store and physical locations with automatic real-time synchronization.
- Omnichannel Selling Expand your reach by selling products directly through Instagram, Facebook, and Google from your central dashboard.
- Flexible Fulfillment Offer your customers convenient options like curbside pickup, local delivery, and automated shipping label generation.
- Integrated Payments Accept all major credit cards, Apple Pay, and Google Pay immediately with built-in secure payment processing.
- Restaurant Tools Manage digital menus, set up QR code ordering, and coordinate kitchen workflows specifically for food service.
Toast Features
- Tableside Ordering. Take orders and accept payments directly at the table with handheld devices to increase table turnover and improve accuracy.
- Kitchen Display System. Connect your front-of-house directly to the kitchen with digital screens that track prep times and notify servers when food is ready.
- Online Ordering. Take control of your takeout and delivery business with a branded online ordering site that integrates directly with your POS.
- Menu Management. Update your menu across all devices and online platforms instantly from any location to keep your offerings and pricing current.
- Automated Payroll. Sync your employee hours directly from the POS to payroll to ensure accurate paychecks and simplify your tax filings.
- Inventory Tracking. Monitor your stock levels in real-time and track food costs to identify waste and improve your overall profitability.
- Guest Loyalty Programs. Create custom rewards and marketing campaigns to turn first-time visitors into regulars and grow your customer database.
- Real-time Reporting. Access detailed sales and labor reports from your phone or computer to make data-driven decisions for your business.
Pricing Comparison
Square Online Pricing
- SEO tools
- Social media selling
- Pickup and local delivery
- Sync with Square POS
- Unlimited products
- SSL security included
- Everything in Free, plus:
- Custom domain connection
- Expanded site customization
- Customer accounts
- Personalized product recommendations
- Advanced reporting tools
Toast Pricing
- Cloud-based POS software
- Payment processing integration
- Standard reporting
- Menu management
- Real-time fraud monitoring
- Everything in Quick Start, plus:
- Advanced reporting and analytics
- 24/7 customer support
- Gift card management
- Access to 100+ integrations
- Employee management tools
Pros & Cons
Square Online
Pros
- Seamless integration with existing Square POS hardware
- Extremely easy setup for non-technical business owners
- No monthly fee option is great for startups
- Excellent mobile-responsive designs out of the box
Cons
- Limited design flexibility compared to dedicated builders
- Transaction fees apply to every sale made
- Advanced features require moving to higher tiers
Toast
Pros
- Reliable offline mode keeps you running during outages
- Intuitive interface makes training new staff quick
- Seamless integration between front and back of house
- Hardware is specifically built for harsh kitchen environments
- Regular software updates add useful new features
Cons
- Requires use of Toast for payment processing
- Hardware costs can be high for multiple terminals
- Add-on features can significantly increase monthly costs