Arrows
Arrows is a customer onboarding software designed for HubSpot users to create collaborative action plans, automate task tracking, and accelerate time-to-value for new customers during the post-sale transition.
Totango
Totango is a customer success software that helps you monitor customer health, automate engagement workflows, and drive recurring revenue growth through data-driven insights and proactive retention strategies.
Quick Comparison
| Feature | Arrows | Totango |
|---|---|---|
| Website | arrows.to | totango.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $500/month | Free |
| FREE Trial | ✓ 0 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2010 |
| Headquarters | New York, USA | Redwood City, USA |
Overview
Arrows
Arrows is a specialized onboarding platform built specifically to run inside your HubSpot CRM. It helps you bridge the gap between closing a deal and achieving long-term customer success by replacing messy spreadsheets and buried email threads with high-visibility customer facing plans. You can create structured checklists that guide your customers through every milestone of their setup process without forcing them to create new accounts or learn complex software.
The platform syncs every customer interaction directly back to your HubSpot deals or tickets, ensuring your internal team always knows exactly where a project stands. By providing a clear, branded interface for your clients, you reduce friction and professionalize your handoff process. It is ideal for B2S SaaS companies and service providers who already use HubSpot and want to scale their onboarding operations while maintaining a personal touch.
Totango
Totango helps you protect and grow your recurring revenue by giving you a clear view of your customer health. You can integrate data from various sources to create a single source of truth for every account, allowing your team to spot churn risks before they happen. The platform uses 'SuccessBLOCs'—pre-built toolkits that help you standardize your customer journey, from onboarding and adoption to renewal and expansion.
You can automate repetitive manual tasks with 'SuccessPlays' that trigger specific actions based on customer behavior. Whether you are managing a handful of high-touch accounts or thousands of digital-only customers, the platform scales to meet your needs. It helps you move away from reactive firefighting and toward a proactive strategy that increases lifetime value and simplifies team collaboration.
Overview
Arrows Features
- HubSpot Native Integration Manage your entire onboarding process directly inside HubSpot deals and tickets so your team never has to switch tabs.
- Customer Action Plans Create branded, collaborative checklists that show your customers exactly what they need to do next to get started successfully.
- Automated Task Reminders Set up automated nudges to remind customers of pending tasks, ensuring your projects stay on schedule without manual follow-up.
- Real-time Data Sync Sync every task completion and milestone update to HubSpot properties to trigger powerful internal workflows and reporting.
- File Upload Requests Collect necessary documents and assets from your customers directly within their action plan for a centralized, organized handoff.
- Onboarding Health Reporting Identify at-risk accounts instantly by tracking progress velocity and engagement levels across all your active onboarding projects.
Totango Features
- Customer Health Scoring. Monitor real-time account health using multidimensional data so you can intervene exactly when a customer needs help.
- SuccessBLOCs. Deploy pre-built modular toolkits designed for specific goals like onboarding, renewals, or expansion to get started quickly.
- SuccessPlays. Automate your workflows by triggering tasks and notifications for your team based on specific customer milestones or risks.
- Customer Segments. Group your customers by industry, lifecycle stage, or health status to deliver personalized engagement at scale.
- Campaign Builder. Send automated, personalized emails to your customers based on their product usage and behavior without leaving the platform.
- Revenue Center. Track your renewal forecasts and identify upsell opportunities visually to ensure you hit your growth targets every quarter.
Pricing Comparison
Arrows Pricing
- Unlimited participants
- Unlimited active plans
- HubSpot data sync
- Branded customer portal
- Template library
- Email support
- Everything in Growth, plus:
- Advanced HubSpot syncing
- Custom domain (White-labeling)
- Multiple brand support
- Priority support
- Dedicated success manager
Totango Pricing
- Up to 100 accounts
- 1 SuccessBLOC
- Basic health tracking
- Community support
- Self-service onboarding
- Everything in Free, plus:
- Up to 200 accounts
- 3 SuccessBLOCs
- Automated SuccessPlays
- Email campaigns
- Standard integrations
Pros & Cons
Arrows
Pros
- Deepest HubSpot integration available on the market
- No login required for customers increases task completion
- Clean and professional interface builds client trust
- Reduces manual work through powerful workflow automations
Cons
- Only works for teams using HubSpot CRM
- Higher starting price point than generic task tools
- Requires initial time investment to map HubSpot properties
Totango
Pros
- Highly customizable health scoring models
- Pre-built templates accelerate initial setup
- Powerful automation triggers save manual effort
- Excellent visibility into account renewal risks
Cons
- Initial configuration requires significant time investment
- Interface can feel cluttered for new users
- Higher pricing tiers are quite expensive