Qualys
Qualys is a cloud-based security platform that helps you identify vulnerabilities, ensure compliance, and protect your entire IT infrastructure from cyber threats through a single, integrated dashboard.
TrafficGuard
TrafficGuard is an automated ad fraud prevention software that detects, mitigates, and reports on invalid traffic across your entire digital advertising journey to protect your marketing budget.
Quick Comparison
| Feature | Qualys | TrafficGuard |
|---|---|---|
| Website | qualys.com | trafficguard.ai |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 30 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1999 | 2018 |
| Headquarters | Foster City, USA | Perth, Australia |
Overview
Qualys
Qualys provides you with a unified view of your entire IT environment, from on-premise systems and endpoints to clouds and mobile devices. You can automatically discover every asset in your network and identify security gaps before attackers find them. The platform simplifies the complex task of managing vulnerabilities by prioritizing the most critical risks based on real-time threat intelligence, allowing your team to focus on what matters most.
You can also automate your compliance audits and ensure your systems meet industry standards like PCI DSS or HIPAA without manual spreadsheets. Because it operates as a cloud-based service, you don't have to manage hardware or software updates. It scales effortlessly with your business, whether you are securing a small office or a global enterprise with thousands of remote endpoints.
TrafficGuard
TrafficGuard helps you stop wasting your ad spend on bots, crawlers, and malicious competitors. By analyzing every click and impression in real-time, the platform identifies invalid traffic before it drains your budget. You can protect your campaigns across various channels, including search, social, and programmatic, ensuring your ads reach genuine human audiences who are actually interested in your products.
The software provides you with detailed transparency through granular reporting and automated blocking. Instead of manually auditing your traffic, you can rely on its multi-layered defense system to handle mitigation automatically. This allows you to scale your advertising efforts with confidence, knowing your data is clean and your return on investment is accurately measured without the noise of fraudulent activity.
Overview
Qualys Features
- Asset Inventory Discover and categorize every device on your network automatically so you never have to worry about blind spots.
- Vulnerability Management Scan your systems continuously to find security weaknesses and get actionable instructions on how to fix them quickly.
- Threat Prioritization Focus your efforts on the vulnerabilities most likely to be exploited using real-time data and risk scoring.
- Patch Management Deploy software updates and security patches directly from the console to remediate vulnerabilities across your entire fleet.
- Compliance Monitoring Automate your configuration checks and generate audit-ready reports to prove you meet internal and external regulatory requirements.
- Cloud Security Secure your public cloud workloads in AWS, Azure, and Google Cloud with specialized tools for container and serverless environments.
TrafficGuard Features
- Real-time Blocking. Automatically block known bots and fraudulent IP addresses from clicking your ads to save your budget instantly.
- Search Protection. Protect your Google Search campaigns from competitor clicking and automated bots to ensure your ads reach real customers.
- Social Verification. Audit your social media traffic to identify invalid engagement and optimize your spend toward high-quality human audiences.
- Custom Blacklists. Create and manage your own exclusion lists based on specific IP ranges or behaviors that you find suspicious.
- Granular Reporting. Access detailed dashboards that show you exactly which sources are driving invalid traffic so you can optimize your placements.
- IVT Detection. Identify sophisticated invalid traffic (SIVT) using machine learning algorithms that adapt to new fraud patterns as they emerge.
Pricing Comparison
Qualys Pricing
TrafficGuard Pricing
- PPC protection for Google Ads
- Up to $2,500 monthly ad spend
- Real-time IP blocking
- Basic reporting dashboard
- Email support
- Everything in Free, plus:
- Up to $10,000 monthly ad spend
- Multi-user access
- Advanced fraud analytics
- Competitor click protection
- Priority email support
Pros & Cons
Qualys
Pros
- Extensive library of vulnerability signatures updated daily
- Centralized dashboard provides excellent visibility across assets
- Cloud-native architecture eliminates the need for local servers
- Highly accurate scanning with very low false-positive rates
Cons
- Interface can feel complex for new security users
- Reporting engine requires a learning curve to master
- Pricing can be high for smaller organizations
TrafficGuard
Pros
- Easy setup process for Google Ads accounts
- Immediate visibility into invalid traffic sources
- Automated blocking saves hours of manual work
- Helpful customer support team for technical setup
Cons
- Interface can feel complex for beginners
- Pricing scales quickly with high ad spend
- Occasional false positives require manual adjustment