Toast
Toast is an all-in-one point of sale and restaurant management platform designed to help you streamline operations, increase sales, and create better guest experiences through integrated technology.
UpMenu
UpMenu is an all-in-one online ordering system that helps restaurants build branded websites, manage mobile orders, and run automated marketing campaigns to increase direct sales and customer loyalty.
Quick Comparison
| Feature | Toast | UpMenu |
|---|---|---|
| Website | toasttab.com | upmenu.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $49/month |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2012 |
| Headquarters | Boston, USA | Warsaw, Poland |
Overview
Toast
Toast is a comprehensive restaurant management platform that centralizes your entire operation into one system. You can handle everything from front-of-house point of sale transactions to back-of-house kitchen displays and inventory tracking. Whether you run a small cafe, a busy full-service restaurant, or a multi-location franchise, you can customize the hardware and software to fit your specific service model and workflow.
You can manage your staff with integrated payroll and scheduling tools while building guest loyalty through built-in marketing and rewards programs. The platform also enables you to expand your reach with online ordering and delivery integration, ensuring you never miss a sale. By putting all your data in one place, you can make faster, more informed decisions to grow your business and improve your bottom line.
UpMenu
UpMenu gives you the tools to take full control of your restaurant's digital presence and stop relying on expensive third-party delivery apps. You can build a professional, branded website with a built-in ordering system that works perfectly on desktops and mobile devices. This allows you to collect orders directly from your customers, keep 100% of your data, and avoid high commission fees that eat into your profit margins.
The platform also includes a suite of growth tools to keep your tables full and your kitchen busy. You can launch automated email and SMS marketing campaigns, manage a digital loyalty program, and even create your own branded mobile app for the App Store and Google Play. It is designed for single locations and large chains alike, providing a centralized dashboard to manage menus, promotions, and customer feedback in real-time.
Overview
Toast Features
- Point of Sale Process orders and payments quickly with durable hardware designed to withstand the heat and spills of a busy kitchen.
- Kitchen Display System Connect your front and back of house instantly so your kitchen staff can manage tickets and prep times efficiently.
- Online Ordering Take orders directly through your own website and skip the high commissions of third-party delivery apps.
- Inventory Management Track your food costs in real-time and manage your stock levels to reduce waste and improve your margins.
- Payroll & Team Management Simplify your administrative work by syncing timesheets directly with payroll and managing employee benefits in one place.
- Guest Loyalty Programs Create custom rewards and email marketing campaigns to keep your customers coming back and increase their lifetime value.
UpMenu Features
- Branded Website Builder. Create a professional restaurant website using high-conversion templates designed specifically to turn visitors into hungry customers.
- Mobile Ordering App. Launch your own branded iOS and Android apps so your customers can place orders with just a few taps.
- Automated Marketing. Send automated SMS, email, and push notifications to recover abandoned carts and encourage repeat orders from past guests.
- Loyalty & Rewards. Build a custom loyalty program with digital stamps and points to reward your regulars and increase lifetime value.
- Table Reservation System. Manage your floor plan and accept table bookings directly through your website to streamline your front-of-house operations.
- Digital Menu QR Codes. Provide contactless dine-in experiences by allowing guests to scan, view your menu, and pay directly from their phones.
Pricing Comparison
Toast Pricing
- 1 terminal included
- Cloud-based POS software
- Payment processing integration
- Customer engagement tools
- Real-time reporting
- Standard support
- Everything in Quick Start, plus:
- Advanced POS functionality
- Table management
- Menu management
- Kitchen display system access
- Multi-location management
UpMenu Pricing
- 1 restaurant location
- Online ordering system
- Website builder
- Mobile responsive menu
- Real-time order notifications
- Basic marketing tools
- Everything in Basic, plus:
- Branded mobile app
- Automated marketing campaigns
- Loyalty program features
- Advanced reporting and analytics
- Coupons and promo codes
Pros & Cons
Toast
Pros
- Intuitive interface makes training new staff quick and easy
- Reliable offline mode keeps you taking orders during internet outages
- Hardware is specifically built for heavy restaurant use
- Seamless integration between online ordering and the kitchen
Cons
- Requires use of Toast for payment processing
- Contract terms can be long and difficult to exit
- Customer support response times vary during peak hours
UpMenu
Pros
- Fixed monthly pricing eliminates expensive per-order commissions
- User-friendly interface makes menu updates quick and simple
- Highly responsive customer support helps with technical setup
- Professional website templates look great on mobile devices
Cons
- Initial setup of the mobile app takes time
- Limited advanced customization for very complex menus
- Marketing automation requires some time to learn properly