ReferralCandy
ReferralCandy is an automated referral marketing software that helps e-commerce brands grow their sales by incentivizing customers to refer their friends through personalized reward programs and tracking.
Viral Loops
Viral Loops is a referral marketing software that allows you to create and launch viral giveaways, waitlists, and ambassador programs to grow your customer base through word-of-mouth.
Quick Comparison
| Feature | ReferralCandy | Viral Loops |
|---|---|---|
| Website | referralcandy.com | viral-loops.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $59/month | $49/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2016 |
| Headquarters | Singapore, Singapore | London, UK |
Overview
ReferralCandy
ReferralCandy is an automated referral marketing platform designed to help your e-commerce store grow through word-of-mouth. Instead of manually tracking recommendations, you can set up a system that automatically invites customers to join your referral program after they make a purchase. You can choose to reward your customers with store discounts, cash payouts, or custom gifts whenever their friends complete a transaction using a unique referral link.
The platform handles the entire process for you, from sending automated invitation emails to distributing rewards and detecting fraudulent activity. It integrates directly with major platforms like Shopify, WooCommerce, and BigCommerce, allowing you to launch a professional referral program in minutes. You can also track your program's performance with detailed analytics that show you exactly how much revenue your referrals are generating for your business.
Viral Loops
Viral Loops is a referral marketing platform designed to help you turn your existing customers into active promoters. Instead of relying solely on paid ads, you can build custom referral programs, pre-launch waitlists, and milestone-based giveaways that encourage people to share your brand with their network. You can choose from a variety of proven templates inspired by successful companies like Dropbox and Airbnb, allowing you to launch a professional campaign in minutes without needing a developer.
The platform integrates directly with your website, e-commerce store, or email provider to track referrals and distribute rewards automatically. Whether you are a startup looking to build early hype or an established e-commerce brand aiming to lower acquisition costs, you can manage the entire viral loop from a single dashboard. It simplifies the technical side of word-of-mouth marketing so you can focus on creating rewards that your audience actually wants.
Overview
ReferralCandy Features
- Automated Invitations Invite your customers to join your referral program automatically right after they complete a purchase on your store.
- Flexible Rewards Choose between cash, store discounts, or custom gifts to incentivize both your customers and their referred friends.
- Fraud Prevention Protect your margins by automatically identifying and blocking suspicious referral activity or self-referral attempts.
- Custom Branding Design your referral pages and emails to match your brand's look and feel using a simple visual editor.
- Data Analytics Track your referral sales, top referrers, and social shares through a clear dashboard to measure your return on investment.
- Email Marketing Integration Connect your referral program with tools like Klaviyo or Mailchimp to include referral links in your existing newsletters.
Viral Loops Features
- Referral Templates. Launch proven campaign styles like the Milestone Factory or Startup Pre-launch using pre-built templates inspired by world-class brands.
- Viral Widgets. Embed customizable sharing widgets and referral counters directly onto your website to encourage instant participation from your visitors.
- Automated Rewards. Set up automatic email triggers to notify winners and distribute digital rewards or coupon codes the moment a referral goal is met.
- Participant Dashboard. Give your users a dedicated space to track their own referral progress, view their rank, and see how many rewards they have earned.
- Fraud Detection. Protect your campaigns from fake entries and self-referrals with built-in security features that flag suspicious activity automatically.
- E-commerce Integration. Connect your Shopify or WooCommerce store to reward customers for successful purchases made through their unique referral links.
Pricing Comparison
ReferralCandy Pricing
- Unlimited customers
- Unlimited referral sales
- Automated fraud detection
- Data & dashboards
- Live chat support
- Plus commission on referral sales
- Everything in Premium, plus:
- Lower commission rates
- Priority support
- Dedicated account manager
- Quarterly campaign reviews
- Advanced fraud protection
Viral Loops Pricing
- Up to 1,000 participants
- Unlimited campaigns
- Viral Loops branding
- Standard templates
- Basic integrations
- Email support
- Everything in Start-up, plus:
- Up to 3,000 participants
- Remove Viral Loops branding
- Custom CSS for widgets
- Advanced integrations
- Priority support
Pros & Cons
ReferralCandy
Pros
- Extremely easy to set up on Shopify and WooCommerce
- Automates the entire reward distribution process reliably
- Clean and intuitive interface for both owners and customers
- Effective fraud detection prevents users from gaming the system
Cons
- Monthly base fee plus commission can be expensive
- Email customization options feel limited for advanced designers
- Analytics dashboard could provide deeper customer journey insights
Viral Loops
Pros
- Extremely fast setup using pre-built campaign templates
- Clean and intuitive interface for managing participants
- Seamless integration with popular landing page builders
- Responsive customer support team for technical help
Cons
- Participant limits can feel restrictive for viral hits
- Customization options require CSS knowledge for advanced looks
- No forever-free plan for very small startups