DonorSearch
DonorSearch is a comprehensive prospect research and wealth screening platform that uses high-quality data and machine learning to help your nonprofit identify, vet, and prioritize top potential donors.
Virtuous
Virtuous is a responsive fundraising platform that combines CRM, marketing automation, and donor signals to help nonprofit organizations build personal relationships with every supporter at scale.
Quick Comparison
| Feature | DonorSearch | Virtuous |
|---|---|---|
| Website | donorsearch.net | virtuous.org |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✓ 0 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2014 |
| Headquarters | Marriottsville, USA | Phoenix, USA |
Overview
DonorSearch
DonorSearch helps you take the guesswork out of fundraising by providing deep insights into your donors' wealth and philanthropic history. You can screen your entire database to identify individuals with the greatest capacity and inclination to give, allowing your team to focus their energy on the most promising major gift prospects. The platform aggregates data from dozens of public and proprietary sources to give you a clear picture of a donor's previous giving to other organizations.
You can also use the platform to find new prospects through its vast database of philanthropic gifts and real estate records. By integrating these insights directly into your existing CRM, you keep your workflows centralized and your data actionable. Whether you are running a capital campaign or looking to grow your annual fund, these tools help you build more meaningful relationships with the right supporters.
Virtuous
Virtuous is a responsive fundraising platform designed to help your nonprofit grow giving by treating every donor like a major donor. Instead of managing static spreadsheets, you get a dynamic system that suggests the right message for the right donor at the perfect time. You can automate personalized follow-ups, track multi-channel marketing campaigns, and manage your entire donor pipeline from a single, intuitive interface.
The platform helps you move away from transactional fundraising toward building lasting relationships through data-driven insights. Whether you are managing a mid-sized charity or a large international NGO, you can use built-in tools for wealth screening, gift processing, and volunteer management. By centralizing your data, you eliminate silos and empower your team to focus on your mission rather than manual data entry.
Overview
DonorSearch Features
- Wealth Screening Screen your entire database to identify high-net-worth individuals and prioritize your outreach based on verified assets and gift history.
- Philanthropic Records Access a massive database of charitable giving to see which other causes your donors support and how much they typically give.
- Predictive Modeling Use machine learning to predict which donors are most likely to make a major gift or join a planned giving program.
- Prospect Generator Find new potential donors outside your current database by searching for individuals who give to similar organizations in your region.
- Executive Analysis Get a high-level view of your donor pool's total giving potential to help your leadership set realistic and ambitious fundraising goals.
- CRM Integration Sync your research data directly with your existing donor management system to keep all your prospect notes in one central location.
Virtuous Features
- Responsive CRM. Manage your donor relationships with a dynamic interface that updates in real-time based on supporter behavior and giving patterns.
- Marketing Automation. Create automated email journeys and direct mail triggers that respond instantly when a donor interacts with your organization.
- Predictive Lead Scoring. Identify your most promising supporters using built-in data signals that highlight who is most likely to give or increase their support.
- Gift Processing. Streamline your back-office operations with integrated payment processing that automatically syncs every donation directly to the donor's profile.
- Wealth Screening. Access integrated social and financial insights to understand your donors' capacity and affinity without leaving your CRM.
- Volunteer Management. Track volunteer hours, skills, and availability alongside giving history to get a complete 360-degree view of supporter engagement.
Pricing Comparison
DonorSearch Pricing
Virtuous Pricing
Pros & Cons
DonorSearch
Pros
- Extensive database of philanthropic giving history
- Accurate wealth markers including real estate data
- Seamless integration with major nonprofit CRMs
- Helpful customer support and training resources
Cons
- Interface can feel dated and complex
- Manual verification of data is sometimes required
- Pricing can be high for very small nonprofits
Virtuous
Pros
- Intuitive interface makes it easy for non-technical staff to use
- Powerful automation tools significantly reduce manual data entry time
- Excellent customer support and detailed onboarding resources
- Holistic view of donor engagement beyond just financial gifts
Cons
- Initial setup and data migration can be time-consuming
- Higher price point compared to basic entry-level CRMs
- Learning curve for building complex multi-step automation workflows