Carta
Carta is a comprehensive equity management platform that helps you manage cap tables, valuations, and equity plans while ensuring compliance for your company, investors, and employees.
Visible
Visible is a specialized portfolio management and investor reporting platform that helps founders and investment firms streamline data collection, visualize key performance metrics, and automate stakeholder updates.
Quick Comparison
| Feature | Carta | Visible |
|---|---|---|
| Website | carta.com | visible.vc |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $59/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | San Francisco, USA | Chicago, USA |
Overview
Carta
Carta simplifies how you manage equity, from your first hire to your eventual exit. Instead of messy spreadsheets, you get a centralized platform to track your cap table, issue electronic securities, and stay compliant with tax regulations like 409A valuations. You can automate the entire equity lifecycle, ensuring that your legal, finance, and HR teams stay perfectly aligned as your company grows.
The platform serves everyone from early-stage startups to late-stage private and public companies. You can provide your employees with a clear view of their ownership and vesting schedules through a dedicated portal, while giving your investors real-time access to their holdings. It eliminates the manual overhead of equity administration so you can focus on building your business.
Visible
Visible helps you bridge the communication gap between your company and its stakeholders. Whether you are a founder managing investor updates or a VC firm tracking a diverse portfolio, you can automate the tedious process of data collection and reporting. The platform allows you to create professional, data-driven updates that keep your backers informed and engaged without spending hours in spreadsheets.
You can connect your existing financial and operational tools to pull real-time data into customizable dashboards. This ensures your metrics are always accurate and ready for review. By centralizing your investor communications and portfolio health in one place, you save time on manual entry and focus more on scaling your business or managing your fund effectively.
Overview
Carta Features
- Automated Cap Table Track your company's ownership in real-time with a digital cap table that updates automatically whenever you issue new shares.
- 409A Valuations Get audit-ready valuations from experts quickly so you can stay compliant with IRS regulations when granting employee stock options.
- Electronic Securities Issue and sign stock options, warrants, and RSUs electronically to eliminate paper trails and speed up the board approval process.
- Employee Equity Portal Give your team a dedicated dashboard where they can track their vesting progress and understand the potential value of their holdings.
- Scenario Modeling Run what-if analyses to see how future funding rounds or exit events will impact your ownership and dilution levels.
- Compliance Tracking Stay on top of Rule 701 limits and Form 3921 filings with automated alerts and reporting built directly into your workflow.
Visible Features
- Automated Data Requests. Send automated requests to portfolio companies to collect KPIs and financial data directly into your centralized dashboard.
- Investor Update Templates. Create beautiful, mobile-responsive updates using pre-built templates that highlight your key wins and monthly metrics.
- Custom Dashboards. Visualize your most important growth metrics with flexible charts and tables that update automatically from your data sources.
- Portfolio Monitoring. Track the health of all your investments in one view to identify top performers and companies needing support.
- Data Integrations. Connect your favorite tools like QuickBooks, Xero, and Salesforce to sync your financial data without manual entry.
- Fundraising CRM. Manage your fundraising pipeline by tracking investor interactions, notes, and document views in a specialized CRM.
Pricing Comparison
Carta Pricing
- Up to 25 stakeholders
- Digital cap table management
- Electronic security issuance
- Onboarding support
- Standard equity reporting
- Everything in Launch, plus:
- Unlimited stakeholders
- Audit-ready 409A valuations
- Scenario modeling tools
- Equity plan administration
- Advanced compliance reporting
Visible Pricing
- Up to 1 user
- Unlimited Investor Updates
- Standard Dashboards
- Core Integrations
- Fundraising CRM access
- Everything in Lite, plus:
- Up to 3 users
- Advanced custom properties
- Segmented update lists
- Priority support
- Custom branding options
Pros & Cons
Carta
Pros
- Eliminates manual spreadsheet errors in cap tables
- Streamlines the 409A valuation process significantly
- Provides excellent visibility for employee shareholders
- Simplifies communication between companies and investors
Cons
- Pricing increases sharply as stakeholder count grows
- Customer support response times can be inconsistent
- Initial data migration requires significant manual effort
Visible
Pros
- Saves significant time on monthly investor reporting
- Clean and professional presentation for stakeholders
- Easy integration with common accounting software
- Intuitive interface requires very little setup time
Cons
- Advanced portfolio features require higher-tier pricing
- Limited customization for highly complex financial models
- Mobile experience is primarily for viewing updates