Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Voicent
Voicent provides unified communication software for automated voice, text, and email marketing to help you manage customer outreach and inbound calls through a single, integrated desktop platform.
Quick Comparison
| Feature | Omnisend | Voicent |
|---|---|---|
| Website | omnisend.com | voicent.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $19/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2003 |
| Headquarters | London, UK | Mountain View, USA |
Overview
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Voicent
Voicent is a communication platform that brings your phone, email, and text messaging into one place. You can automate your entire outreach process using power dialers, predictive dialers, and automated voice broadcasting. Whether you are running a small sales team or a large call center, the software helps you manage high volumes of customer interactions without needing a massive IT department to set it up.
You can track every lead through the built-in CRM, ensuring that no follow-up falls through the cracks. The platform also allows you to create interactive voice response (IVR) menus so your callers can route themselves to the right department. By combining marketing automation with direct communication tools, you can scale your business operations while maintaining a personal touch with every prospect.
Overview
Omnisend Features
- Omnichannel Workflows Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Voicent Features
- Predictive Dialer. Dial multiple lines simultaneously and connect only when a live person answers so your agents stay busy talking.
- Built-in CRM. Track every customer interaction, call recording, and note automatically in a central database for better follow-up management.
- Voice Broadcasting. Send personalized voice messages to thousands of contacts at once for alerts, reminders, or large-scale marketing campaigns.
- Interactive Voice Response. Create custom phone menus that route callers to the right person or provide automated information 24/7.
- Two-Way Texting. Send and receive SMS messages directly from your desktop to engage customers on their preferred mobile channel.
- Email Automation. Design and schedule professional email campaigns that trigger based on customer actions or specific time intervals.
- Call Recording. Record every conversation automatically to ensure quality control and keep accurate records of all customer agreements.
- Workflow Automation. Set up automatic triggers to send a text or email immediately after a phone call ends.
Pricing Comparison
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Voicent Pricing
- Single user license
- Built-in CRM
- Inbound/Outbound calling
- Basic call reporting
- Email marketing tools
- Everything in Standard, plus:
- Predictive dialing
- Call transfer capabilities
- Advanced IVR features
- Call recording storage
- SMS marketing integration
Pros & Cons
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules
Voicent
Pros
- Highly customizable IVR and call routing options
- One-time purchase option saves money long-term
- Reliable automated dialing for high-volume outreach
- Integrates communication tools into a single interface
Cons
- Interface feels dated compared to modern SaaS
- Initial setup requires some technical knowledge
- Customer support response times can vary