HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Voluum
Voluum is a cloud-based ad tracking software that helps you track, manage, and optimize all your advertising campaigns in one place using real-time data and AI-powered automation tools.
Quick Comparison
| Feature | HockeyStack | Voluum |
|---|---|---|
| Website | hockeystack.com | voluum.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $1399/month | $199/month |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2014 |
| Headquarters | San Francisco, USA | Krakow, Poland |
Overview
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Voluum
Voluum is a performance marketing platform designed to help you track every click, conversion, and impression across all your advertising channels. Whether you are running native, display, or search ads, you can monitor your entire funnel in real-time. It eliminates the need for manual spreadsheets by centralizing your data and providing deep insights into which placements and creatives are driving the most profit.
You can use the platform to automate your optimization process through built-in AI features that redistribute traffic to the highest-performing offers. It is built to handle high volumes of traffic without latency, making it a reliable choice for professional affiliate marketers and internal media buying teams. By integrating directly with major ad networks, you can pause underperforming campaigns or adjust bids directly from your dashboard.
Overview
HockeyStack Features
- Multi-Touch Attribution Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Voluum Features
- Real-Time Reporting. Access your campaign data instantly with over 30 metrics available for every click and conversion you generate.
- Automated Optimization. Set up custom rules to automatically pause campaigns or change bids based on your specific performance benchmarks.
- Anti-Fraud Kit. Identify and block bot traffic in real-time to ensure your budget is spent on real human engagement.
- Direct Tracking Pixel. Track your organic and paid traffic without the need for initial redirects to improve your page load speeds.
- AI Traffic Distribution. Let the built-in AI analyze your performance and automatically send traffic to the highest-converting landing pages.
- Mobile App Alerts. Monitor your campaign performance on the go and receive push notifications when your conversion rates change significantly.
Pricing Comparison
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Voluum Pricing
- Up to 1,000,000 events
- 6 months of data retention
- Automizer for 10 campaigns
- Anti-Fraud Kit included
- BigQuery integration
- Dedicated onboarding
- Everything in Profit, plus:
- Up to 5,000,000 events
- 12 months of data retention
- Automizer for 30 campaigns
- Shared reports via URL
- Additional user seats
Pros & Cons
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports
Voluum
Pros
- Extremely fast reporting with zero data latency
- Robust automation rules save hours of manual work
- Clean interface makes complex data easy to read
- Reliable uptime even during massive traffic spikes
Cons
- Higher starting price than some competitors
- Steep learning curve for technical setup
- No free trial available to test features