Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
WalkMe
WalkMe is a digital adoption platform that overlays on any software to provide real-time guidance, automated workflows, and analytics to help your employees and customers master complex digital tools.
Quick Comparison
| Feature | Smaply | WalkMe |
|---|---|---|
| Website | smaply.com | walkme.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2011 |
| Headquarters | Innsbruck, Austria | San Francisco, USA |
Overview
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
WalkMe
WalkMe helps you simplify the user experience across any software application by providing on-screen guidance exactly when it is needed. Instead of forcing users to sit through long training sessions or read manuals, you can deploy interactive walkthroughs, tooltips, and automated tasks that lead people through complex processes step-by-step. It acts as an invisible layer on top of your existing tech stack to ensure your team actually uses the tools you pay for.
You can identify exactly where users get stuck using built-in analytics and then deploy instant fixes without needing to change the underlying code of your software. Whether you are onboarding new employees to a CRM or helping customers navigate a web portal, the platform reduces support tickets and speeds up proficiency. It is designed for mid-market and enterprise organizations looking to maximize their return on software investments.
Overview
Smaply Features
- Journey Map Editor Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
WalkMe Features
- Smart Walk-Thrus. Lead your users through complex tasks with step-by-step instructions that react to their actions in real-time.
- ActionBot. Complete tasks across different applications using a natural language interface that handles the clicking for you.
- Digital Experience Analytics. See exactly where your users struggle so you can create targeted guidance to fix bottlenecks instantly.
- ShoutOuts. Grab user attention immediately with pop-up notifications for important announcements, feature updates, or urgent compliance reminders.
- Smart Tips. Provide instant help with hover-over tooltips that explain specific fields or features without cluttering your interface.
- Onboarding Checklists. Give your new hires a clear path to success with personalized task lists that track their progress.
Pricing Comparison
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
WalkMe Pricing
Pros & Cons
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps
WalkMe
Pros
- Works on top of almost any web-based application
- Reduces time spent on repetitive employee training
- Detailed analytics pinpoint exactly where users struggle
- Highly customizable guidance matches your brand look
Cons
- Initial setup requires significant time and planning
- Pricing is high and aimed at enterprise budgets
- Requires regular maintenance when underlying software updates