Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Wavetec
Wavetec provides an integrated ecosystem of queue management, self-service kiosks, and digital signage software to help you transform customer journeys and improve service efficiency in physical branches.
Quick Comparison
| Feature | Smaply | Wavetec |
|---|---|---|
| Website | smaply.com | wavetec.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 1986 |
| Headquarters | Innsbruck, Austria | Dubai, UAE |
Overview
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Wavetec
Wavetec offers a comprehensive suite of customer flow management tools designed to eliminate physical waiting lines and enhance the in-branch experience. You can manage the entire customer journey from the moment someone books an appointment online to the second they leave your facility. The platform combines virtual queuing, WhatsApp appointment booking, and smart kiosks to ensure your visitors move through your service points without friction.
By using this software, you gain real-time insights into staff performance and branch productivity through detailed analytics dashboards. You can also engage your waiting customers with targeted content via integrated digital signage. Whether you run a single retail outlet or a global banking network, the system scales to help you reduce perceived wait times and increase operational transparency across all your physical locations.
Overview
Smaply Features
- Journey Map Editor Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Wavetec Features
- Virtual Queuing. Allow your customers to join a digital queue via QR codes or SMS so they can wait comfortably elsewhere.
- WhatsApp Booking. Enable your visitors to book appointments and receive real-time status updates directly through their favorite messaging app.
- Self-Service Kiosks. Automate the check-in process with interactive touchscreens that issue tickets and collect essential customer data upon arrival.
- Live Dashboards. Monitor branch performance in real-time with visual data on wait times, service speeds, and staff utilization rates.
- Digital Signage. Display queue status and promotional content on lobby screens to keep your customers informed and entertained while waiting.
- Customer Feedback. Collect instant ratings and reviews at service counters to measure satisfaction and identify areas for operational improvement.
Pricing Comparison
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Wavetec Pricing
Pros & Cons
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps
Wavetec
Pros
- Significantly reduces physical congestion in busy waiting areas
- Flexible integration with existing hardware and legacy systems
- Powerful reporting tools provide deep insights into staff productivity
- Multi-language support makes it ideal for global deployments
Cons
- Initial setup requires significant technical planning and coordination
- Hardware maintenance adds to the total cost of ownership
- Interface for administrators has a slight learning curve