WhatConverts Reviews, Pricing, Features & Alternatives in 2026
WhatConverts is a lead tracking software that captures marketing data from calls, forms, and chats to show you exactly which marketing channels drive your most valuable leads.
WhatConverts gives you a complete picture of your marketing performance by tracking every lead back to its original source. Instead of just looking at clicks or sessions, you can see the actual phone calls, form submissions, and chat sessions generated by your campaigns. This allows you to stop guessing which ads work and start investing your budget into the channels that deliver real revenue.
You can manage all your leads in a single dashboard, qualify them instantly, and see the exact keyword or landing page that triggered the conversion. Whether you are an agency managing multiple clients or a business owner looking to scale, the platform provides the data you need to prove marketing ROI and optimize your sales funnel with confidence.
Screenshots & Interface
Dashboard View
Main dashboard with project overview
Kanban Board
Kanban-style task management
Timeline View
Gantt chart timeline view
Automations
Workflow automation builder
Key Features
Stop wondering which marketing efforts actually pay off. WhatConverts provides the tools you need to capture, manage, and report on every lead with total clarity. Here is how you can take control of your marketing data:
Dynamic Call Tracking
Assign unique phone numbers to different marketing sources so you know exactly which ads trigger every incoming call.
Form Submission Capture
Capture every detail from your website forms automatically and link them to the specific marketing journey of the user.
Lead Management Dashboard
View, filter, and manage all your leads in one central location to stay organized and respond to prospects faster.
Multi-Touch Attribution
Track the entire customer journey across multiple visits to understand how different touchpoints contribute to a final conversion.
Call Recording and Playback
Listen to recordings of your incoming calls to qualify leads and coach your team on improving sales conversations.
Automated ROI Reporting
Generate professional reports that show your cost-per-lead and conversion rates across all your active marketing channels.
Integrations
Google Ads
Google Analytics
Salesforce
HubSpot
Zapier
Zoho CRM
Slack
WordPress
Unbounce
Shopify
Pricing Plans
You can explore the full power of WhatConverts with a 14-day free trial on any plan. Pricing is structured to scale with your lead volume and tracking needs, starting at $30 per month. You get access to core tracking features immediately, with higher tiers adding advanced attribution and white-labeling options for agencies.
Based on feedback from marketing professionals and agency owners, here is what you can expect when using WhatConverts for your lead tracking:
Pros
Captures lead data from calls and forms reliably
Intuitive dashboard makes lead qualification very simple
Excellent customer support team responds quickly
Integrates smoothly with Google Ads and Analytics
Cons
Interface can feel slightly dated to some
Initial setup of tracking scripts takes time
Advanced reporting has a slight learning curve
Who Should Use WhatConverts?
Perfect for marketing agencies and small-to-medium businesses that need to track lead sources across calls and forms to prove marketing ROI.
Best for Company Sizes
small-business
mid-market
Popular Industries
real-estate
legal
healthcare
Our Verdict
WhatConverts is a top-tier choice if you need to bridge the gap between marketing clicks and actual sales leads. It excels at capturing offline conversions like phone calls and tying them back to digital campaigns, which is essential for service-based businesses.
While the setup requires some initial effort, the clarity you gain regarding your marketing spend is invaluable. Highly recommended for agencies who need to provide transparent reporting to clients or any business owner tired of wasting money on underperforming ads.
Ready to Try WhatConverts?
Start your 14-day free trial today—no credit card required. See why over 0 teams trust WhatConverts