Adverity
Adverity is a data integration and analytics platform that helps you automatically connect, manage, and visualize marketing data from hundreds of sources to improve your campaign performance.
WhatConverts
WhatConverts is a lead tracking software that captures marketing data from calls, forms, and chats to show you exactly which marketing channels drive your most valuable leads.
Quick Comparison
| Feature | Adverity | WhatConverts |
|---|---|---|
| Website | adverity.com | whatconverts.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $500/month | $30/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2014 |
| Headquarters | Vienna, Austria | Charlotte, USA |
Overview
Adverity
Adverity is a centralized data platform designed to help you eliminate manual data collection and reporting. You can automatically connect to over 600 marketing, sales, and e-commerce data sources, ensuring your team always works with a single version of the truth. The platform handles the heavy lifting of data cleaning and transformation, so you can spend your time uncovering insights rather than fixing spreadsheets.
You can build custom dashboards to track your KPIs in real-time or send your harmonized data directly to your preferred BI tools and data warehouses. It is built for mid-market and enterprise marketing teams and agencies who need to scale their data operations without adding technical headcount. By automating your entire data pipeline, you can identify underperforming campaigns faster and optimize your budget across all digital channels.
WhatConverts
WhatConverts gives you a complete picture of your marketing performance by tracking every lead back to its original source. Instead of just looking at clicks or sessions, you can see the actual phone calls, form submissions, and chat sessions generated by your campaigns. This allows you to stop guessing which ads work and start investing your budget into the channels that deliver real revenue.
You can manage all your leads in a single dashboard, qualify them instantly, and see the exact keyword or landing page that triggered the conversion. Whether you are an agency managing multiple clients or a business owner looking to scale, the platform provides the data you need to prove marketing ROI and optimize your sales funnel with confidence.
Overview
Adverity Features
- Automated Data Connectors Connect to over 600 data sources instantly including social media, search ads, and e-commerce platforms without writing any code.
- Smart Data Mapping Harmonize different data formats automatically so you can compare performance across various channels using a unified naming convention.
- Data Quality Monitor Catch errors and inconsistencies in your data before they reach your reports with automated monitoring and alert systems.
- Custom Transformations Apply complex logic and calculations to your data during the ingestion process to match your specific business requirements.
- Enriched Visualizations Create interactive dashboards that reveal hidden trends and allow you to drill down into specific campaign metrics easily.
- Data Destination Sync Send your clean, ready-to-use data to external warehouses like BigQuery, Snowflake, or Amazon S3 with scheduled automated transfers.
WhatConverts Features
- Dynamic Call Tracking. Assign unique phone numbers to different marketing sources so you know exactly which ads trigger every incoming call.
- Form Submission Capture. Capture every detail from your website forms automatically and link them to the specific marketing journey of the user.
- Lead Management Dashboard. View, filter, and manage all your leads in one central location to stay organized and respond to prospects faster.
- Multi-Touch Attribution. Track the entire customer journey across multiple visits to understand how different touchpoints contribute to a final conversion.
- Call Recording and Playback. Listen to recordings of your incoming calls to qualify leads and coach your team on improving sales conversations.
- Automated ROI Reporting. Generate professional reports that show your cost-per-lead and conversion rates across all your active marketing channels.
Pricing Comparison
Adverity Pricing
- Up to 20 data connectors
- Daily data refreshes
- Standard data mapping
- Built-in dashboard templates
- Email support
- Everything in Standard, plus:
- Unlimited data connectors
- Hourly data refreshes
- Advanced data transformation
- External data destinations
- Priority support
WhatConverts Pricing
- Track calls, forms, and chats
- Standard reporting
- Unlimited users
- Spam prevention tools
- Email support
- Everything in Plus, plus:
- Multi-touch attribution
- Custom lead scoring
- Salesforce integration
- Priority support
Pros & Cons
Adverity
Pros
- Massive library of pre-built connectors saves significant time
- Powerful data transformation engine handles complex logic
- Excellent customer support team assists with technical setup
- Automated alerts catch data discrepancies early
- Scales easily as you add more marketing channels
Cons
- Initial setup requires a significant time investment
- Steep learning curve for non-technical marketing users
- Pricing can become expensive as data volume grows
WhatConverts
Pros
- Captures lead data from calls and forms reliably
- Intuitive dashboard makes lead qualification very simple
- Excellent customer support team responds quickly
- Integrates smoothly with Google Ads and Analytics
Cons
- Interface can feel slightly dated to some
- Initial setup of tracking scripts takes time
- Advanced reporting has a slight learning curve