Is your customer data a mess?
It’s scattered across your CRM, marketing channels, and various ad platforms, creating a fragmented picture that undermines your efforts to scale results.
This data chaos leads to wasted ad spend and poor personalization. It’s frustrating when you can’t unify customer profiles and see their complete journey.
Without a single source of truth, you’re making critical decisions based on incomplete or inaccurate data, which severely limits your company’s growth potential.
The right software fixes this by merging all those disparate data points, giving you a clear, unified customer view for the first time.
In this guide, I’ll review the best identity resolution software to help you make an informed choice that aligns with your technical needs.
You’ll learn how to achieve marketing precision, enhance campaign targeting, and confidently justify your investment to stakeholders by unifying customer data.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | CustomerLabs → | IT directors & data architects | |
| 2 | Acxiom → | Large enterprises | |
| 3 | ADSTRA → | Dental practices | |
| 4 | Amperity → | IT directors & data architects | |
| 5 | Experian → | IT directors & data architects |
1. CustomerLabs
Is your customer data scattered across disparate systems? This challenge often complicates identity resolution, making a unified customer view difficult.
CustomerLabs directly addresses this by providing First-Party Data Ops, allowing you to centralize fragmented customer data from diverse sources like websites, CRMs, and POS systems. This means you can power ad platform AI with first-party signals, conversions, and audiences.
This provides a single, unified customer profile, improving your ability to understand and engage with your audience effectively.
Here’s how CustomerLabs transforms your data operations.
The platform unifies your martech stack, instantly creating and activating audiences across channels. It offers robust server-side tracking to collect audience signals without loss and sync them with various ad platforms. This ensures accurate ad platform attribution with server-side cookies and 1P domain tracking. Additionally, CustomerLabs supports advanced Conversions API for platforms like Facebook and Google Offline Conversions, empowering your campaigns with comprehensive first-party data. Plus, you gain privacy control with Sentinel, ensuring compliance with regulations like GDPR and CCPA.
CustomerLabs helps identify more customers than other services, feeding that data back into advertising platforms for enhanced targeting.
If you’re evaluating business software like CustomerLabs, my guide on best SaaS billing software might be helpful for understanding related operational aspects.
Key features:
- Unified Customer Profile: Consolidates online and offline customer events into a single, comprehensive 360° user view, improving your ability to understand and target customers.
- Advanced Server-Side Tracking: Collects audience signals without loss and synchronizes them with ad platforms, boosting ad performance and delivering lifelong first-party cookies for better attribution.
- Dynamic Audience Activation: Build and activate dynamic audience segments across various channels, allowing for hyper-personalized campaigns and optimizing for new customers or high-value purchasers.
Learn more about CustomerLabs features, pricing, & alternatives →
Verdict: CustomerLabs provides essential tools for IT directors and data architects grappling with data fragmentation, offering features like unified profiles and server-side tracking for improved campaign optimization. Its capabilities for real-time resolution and compliance make it a strong contender for the best identity resolution software.
2. Acxiom
Struggling with fragmented customer data across your systems?
Acxiom offers identity solutions and customer data management to unify your profiles. This means you can overcome data silos and achieve a single customer view.
It solves your challenge of disparate information by putting your data to work, enabling you to realize the greatest value from your data.
Here’s how to transform your customer intelligence.
Acxiom helps you identify 50-70% of site visitors with cookieless solutions, vital for privacy and future-proofing. It allows you to acquire 2X more conversions of ideal prospects, directly impacting your growth objectives.
You can also leverage their data clean rooms, managing over 13 billion records monthly, to collaborate securely and enhance marketing precision. Additionally, Acxiom manages 1.2 trillion first-party data records monthly, providing a robust foundation for AI-powered marketing and decisioning. They also offer 2.6 billion addressable people globally, and over 10,000 unique attributes.
The result is scalable, compliant customer profiles.
Key features:
- Identity solutions: Unify fragmented customer data across marketing channels, CRMs, and ad platforms for a single, comprehensive customer view.
- Customer data management: Manage 1.2 trillion first-party data records monthly, building a robust data foundation for AI-powered marketing and decisioning.
- Data clean rooms: Facilitate secure collaboration on 13+ billion records monthly, ensuring data privacy while improving campaign targeting and analytics.
Learn more about Acxiom features, pricing, & alternatives →
Verdict: Acxiom stands out as a best identity resolution software solution, offering comprehensive identity solutions and customer data management. With capabilities like managing 1.2 trillion first-party data records monthly and enabling 2X more conversions, it effectively addresses fragmented data and ROI justification.
3. ADSTRA
Fragmented customer data is a persistent pain point, isn’t it?
ADSTRA offers a comprehensive, all-inclusive solution to unify patient information across your practice.
This means you can easily manage all aspects of patient care, bringing together what were once disparate records into a cohesive, intuitive, and user-friendly interface.
So, how can you achieve this unity?
ADSTRA helps you go paperless by centralizing patient care data, including clinical records and digital imaging. You can input and compare periodontal readings and even create custom fillable forms, streamlining your data collection efforts.
Additionally, ADSTRA provides powerful administrative tools like appointment scheduling with automatic SMS text or email reminders, and integrated claims and predeterminations management. It simplifies financial and operational tracking, giving you a clear picture of your practice’s performance and improving overall efficiency, whether for individual practices or multi-location clinics. Plus, it offers inter-office messaging and time card features for internal communication and staff management.
The result is a truly unified and efficient system.
Key features:
- Comprehensive Patient Records: Offers an at-a-glance view of clinical records, periodontal readings, and digital imaging for complete patient care management.
- Streamlined Administration: Provides robust tools for appointment scheduling, automatic reminders, and claims processing, enhancing operational and financial efficiency.
- Integrated Communication Tools: Facilitates patient communication via SMS confirmations and supports internal messaging, ensuring a connected and collaborative environment.
Learn more about ADSTRA features, pricing, & alternatives →
Verdict: ADSTRA stands out by integrating patient care, administrative functions, and communication into one cost-effective, all-inclusive solution, making it suitable as a top identity resolution software for dental practices aiming for efficiency and unified data.
4. Amperity
Struggling with fragmented customer data across your business?
Amperity tackles this by turning your customer data into clarity, value, engagement, and loyalty.
You can remove the custom code typically needed to prepare data and resolve customer identities, ensuring you build accurate profiles with AI you control.
Here’s how Amperity helps.
Amperity uses AI to build and activate customer profiles directly in your data lakehouse, making the process faster, smarter, and less work.
This means you can save time resolving identities by finding hidden connections in online and offline PII data with AI, creating an identity keychain that links customer profiles without losing context. Additionally, you can build an accurate Customer 360 faster by generating high-value attributes and ensuring data quality with built-in validation. Plus, you can quickly send data anywhere through a library of over 200 pre-built pipelines.
The result is understanding your customers has never been easier.
Before diving deeper, you might find my analysis of best asset management software helpful.
Key features:
- AI-powered identity resolution: Find hidden connections in online and offline PII data, building accurate customer profiles with AI you can control and an identity keychain for context.
- Customer 360 builder: Generate high-value attributes by connecting data sources, ensuring data quality with built-in validation workflows and QA tooling for a complete view.
- Data self-service & audience hub: Empower business users with generative AI to find insights, compare audiences, build campaigns, and measure results with 200+ pre-built pipelines.
Learn more about Amperity features, pricing, & alternatives →
Verdict: Amperity helps unify your fragmented customer data and scale results by offering robust AI-driven identity resolution, a powerful Customer 360 builder, and extensive data self-service capabilities. This makes it an ideal solution for IT directors and data architects seeking the best identity resolution software.
5. Experian
Is fragmented customer data causing decision paralysis?
Experian offers robust solutions for identity resolution, helping you unify customer profiles and gain a clearer view.
This means you can overcome the struggle of disparate data across channels, enabling more precise targeting and fraud detection.
It’s time to unify your customer data.
Experian directly addresses data fragmentation, providing capabilities to consolidate scattered customer information into comprehensive profiles. This empowers your marketing and fraud teams with a singular, accurate view of each customer.
Their offerings include identity theft and fraud protection, alongside free dark web and personal privacy scans to find your information on people finder sites. You can also utilize free credit report and FICO® Score access, which helps you monitor and improve crucial customer data points. Additionally, Experian Smart Money™ offers a digital checking account that builds credit, enhancing your financial data insights.
This comprehensive approach helps integrate disparate data for unified profiles, allowing you to effectively manage identity risks and leverage accurate insights for scaling results.
Key features:
- Identity theft and fraud protection: Offers ID monitoring, alerts, and protection, along with free dark web and personal privacy scans to secure your customer data.
- Credit report and FICO® Score access: Provides tools to see your latest credit information and FICO® Score, helping you understand and improve customer credit profiles.
- Experian Smart Money™ Digital Checking: Introduces a digital checking account that helps build credit by reporting utility and rent payments, further enhancing data insights.
Learn more about Experian features, pricing, & alternatives →
Verdict: Experian is a suitable contender as a best identity resolution software due to its strong focus on identity protection, comprehensive credit reporting, and innovative financial tools like Experian Smart Money™. These features help IT directors and data architects unify customer data and mitigate risks.
6. LiveRamp
Is your customer data scattered and fragmented?
LiveRamp helps unify your customer data through its Enterprise Identity solution, offering a consistent identity framework. This means you can break down data silos and get a unified, enterprise-wide customer view. You need a system that ensures accuracy and preserves trust everywhere it matters.
Gain unprecedented clarity into your media performance.
LiveRamp introduces its platform as a robust solution to deliver and measure marketing performance across all relevant channels. This allows you to connect data across every platform, unlock deep insights, and deliver personalized experiences that fuel growth. You can also leverage LiveRamp’s Clean Rooms to access and measure advertising effectiveness across walled gardens, channels, and clouds. Additionally, it helps you build and scale high-performing media networks, turning your rich first-party data into brand-building power. The result is measurable outcomes, as 93% of enterprises agree data collaboration is critical for revenue growth.
While we’re discussing data collaboration and personalized experiences, understanding how to navigate privacy laws easily is equally important for long-term trust.
Key features:
- Enterprise Identity Framework: Unifies customer data across your entire business, breaking down silos for a consistent, accurate, and trustworthy customer view.
- Flexible Data Collaboration: Enables confident data collaboration across any platform or cloud, minimizing data movement and uncovering new opportunities with privacy in mind.
- Premier Global Ecosystem: Connects you to an expansive network of 650+ partners, ensuring unprecedented scale to activate your data and delight consumers everywhere.
Learn more about LiveRamp features, pricing, & alternatives →
Verdict: LiveRamp offers comprehensive features like enterprise identity and clean rooms, crucial for IT directors and data architects grappling with fragmented data. Its robust data collaboration platform, which drove a 313% ROI in a recent study, positions it as a strong contender for the best identity resolution software to unify your customer data and scale results.
7. Tealium
Struggling with fragmented customer data across channels?
Tealium’s Real-Time Data Collection & Quality capabilities address this directly. This means you can unify customer data from disparate sources.
Their Real-Time CDP and Predictive Insights deliver relevant experiences, ensuring your customer data is real-time and trusted.
This leads to true unified customer profiles.
Tealium unifies and activates your customer data in real-time, making you AI-ready and CX-ready. Their platform helps you collect, unify, and activate data, providing high-quality, real-time insights for your AI initiatives. I’ve found their ability to operationalize mobile data across the entire lifecycle incredibly useful for comprehensive customer understanding. Additionally, with over 1,300 turnkey integrations, you can keep your existing technology stack without sacrificing crucial data insights. Plus, Tealium ensures data security and customer privacy are prioritized, enabling confident, privacy-conscious data use.
The result is truly personalized experiences.
Key features:
- Real-Time Data Collection & Quality: Collect, enrich, and activate data instantly, eliminating batch processing delays and ensuring intelligent customer engagement.
- 1300+ Turnkey Integrations: Connect seamlessly with your entire existing marketing technology stack, ensuring no data silos and maximizing your current investments.
- Unified Customer Profile & Predictive Insights: Build a comprehensive, real-time view of each customer to deliver personalized experiences and predict future behavior.
Learn more about Tealium features, pricing, & alternatives →
Verdict: Tealium’s real-time data collection, extensive integrations, and unified customer profile capabilities make it ideal for IT directors and data architects. It empowers you to overcome data fragmentation, ensure compliance, and achieve measurable ROI, solidifying its position as a top contender for the best identity resolution software.
8. FullContact
Struggling with fragmented customer data across your tech stack?
FullContact’s Resolve capability unifies your customer and prospect data, helping you recognize website visitors effortlessly.
This means you can transform individual fragments of data into dynamic, unified customer records, overcoming common data silo challenges.
Finally, unified customer profiles across all channels.
FullContact helps you identify your website visitors to reveal high-intent leads, mapping their customer journey to convert more effectively. It also offers Customer Recognition, consistently identifying visitors without reliance on third-party cookies, and Enrich, which appends 900+ unique data attributes to new and existing customer records. Additionally, Identity Streme™ allows you to manage, obfuscate, and store first-party data securely, ensuring privacy while delivering personalized experiences.
This empowers your brand to deliver stellar, privacy-centric experiences and engage website visitors in real-time.
Key features:
- Acumen Lead Identification: Identify your site visitors to reveal high-intent leads, helping you create a stream of qualified prospects and boost sales.
- Resolve Data Unification: Transform individual data fragments into dynamic, unified customer records, providing a true single customer view for better insights.
- Enrich Data Appending: Append over 900 unique data attributes to customer records, giving you multidimensional insights for hyper-targeted engagement.
Learn more about FullContact features, pricing, & alternatives →
Verdict: FullContact’s ability to unify fragmented data, identify high-intent leads, and enrich profiles with 900+ attributes makes it the best identity resolution software for IT directors and data architects seeking comprehensive, privacy-safe solutions that deliver a true single customer view and boost match rates up to 85%.
9. Treasure Data
Struggling with fragmented customer data across your systems?
Treasure Data, an Intelligent CDP, helps unify your customer data into a powerful Diamond Record. This record fuses first, second, and third-party data, giving you a limitless, real-time activation capability for enhanced customer understanding.
This means you can move beyond traditional data silos, which often complicate data evaluation, to achieve truly integrated customer profiles.
Here’s how Treasure Data helps.
Treasure Data offers AI Decisioning with real-time personalization, activating historical and streaming data instantly. This allows you to deliver perfectly timed, personalized customer journeys.
You can also leverage their AI Agent Foundry, a harmonization layer designed to build and refine AI agents. This helps scale your most strategic workflows, reducing the burden on your IT teams.
Additionally, AI Suites like Personalization, Engagement, Creative, Service, and Paid Media give your departments specialized tools. These solutions empower marketing and CX teams with built-in activation and AI-powered insights, driving better ROI.
The result? Unified, actionable customer intelligence.
Key features:
- Intelligent CDP and Diamond Record: Unifies diverse customer data sources into a single, comprehensive profile for real-time activation.
- AI Decisioning and AI Agent Foundry: Delivers instant, personalized experiences using AI signals and enables the creation of custom AI agents.
- Seamless Integrations and Outcome-Based Solutions: Connects effortlessly with your existing tech stack and focuses on driving measurable results like increased conversion and retention.
Learn more about Treasure Data features, pricing, & alternatives →
Verdict: Treasure Data offers a robust, AI-powered Intelligent CDP perfect for IT directors and data architects needing unified customer profiles. Its Diamond Record and AI capabilities make it a strong contender for the best identity resolution software, empowering teams to deliver personalized customer experiences and measurable business outcomes, as seen with customers like Yum! Brands.
Conclusion
Ready to fix your data chaos?
Without a unified view, you’re making decisions blind across your entire funnel. This leads to wasted ad spend and missed opportunities for true personalization.
The impact of fixing this is huge. A CustomerLabs report highlights how their advanced system can significantly reduce duplicate profiles. This single change leads to much better accuracy and overall campaign results for your organization.
Here is what I recommend.
From my extensive review, CustomerLabs stands out as the top choice. It directly solves data fragmentation by unifying customer signals from all your disparate sources.
I was particularly impressed by how it powers ad platforms with unified first-party data. Choosing the best identity resolution software like this means better targeting and far less waste.
I strongly suggest you see it for yourself. Start a free trial of CustomerLabs to experience the immediate difference it can make for your team.
Your marketing precision will skyrocket.
