Struggling to re-engage your users?
You spend time crafting the perfect message, only for it to get lost in a sea of alerts, failing to bring users back.
The real issue is that without effective targeting and personalization, your outreach feels like spam, pushing customers away instead of pulling them closer.
It’s a common challenge. According to Customer.io, push notification open rates average 4%, a tough number to work with. This shows just how hard it is to capture attention.
But the right tool can change this by helping you deliver highly relevant messages that your audience actually wants to see.
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In this article, I’m going to guide you through the best push notification services for 2025. I’ll help you find a platform that truly boosts engagement.
You’ll learn how to choose a service with advanced targeting and analytics, helping you turn lackluster open rates into meaningful user interactions.
Let’s dive in.
Quick Summary:
# | Software | Rating | Best For |
---|---|---|---|
1 | OneSignal → | Mid-sized e-commerce & SaaS | |
2 | PushEngage → | Mid-sized e-commerce & SaaS | |
3 | Pushwoosh → | Marketing managers, multi-channel | |
4 | VWO → | Mid-sized e-commerce & SaaS | |
5 | iZooto → | Publishers & content-heavy |
1. OneSignal
Struggling with inconsistent customer engagement across channels?
OneSignal unifies mobile push, web push, email, SMS, and in-app messaging into one intelligent platform. This means you can orchestrate all your customer communications from a single place.
It helps you deliver the right message, at the right time, on the right channel, ensuring every interaction feels relevant and personalized to your users.
Here’s how to boost your engagement.
OneSignal helps you design intelligent customer journeys that adapt to user behavior in real-time. You can create and manage dynamic audiences with a visual, no-code workflow.
This allows you to instantly activate segments within real-time journey workflows for deeper engagement. You can also automate dynamic messaging based on user behavior and cross-channel interactions, delivering hyper-relevant messages that adapt instantly for maximum impact.
Additionally, OneSignal offers real-time analytics to unlock deeper customer understanding and optimize performance. You can instantly connect interactions across channels, empowering smarter decisions that significantly boost engagement and conversions, proving strong ROI for your efforts.
The result is truly impactful engagement.
Key features:
- Unified Messaging Platform: OneSignal consolidates mobile push, web push, email, SMS, Live Activities, and in-app messaging, providing a single platform to manage all your customer engagement channels.
- Intelligent Journeys & Personalization: Design automated customer journeys that adapt to real-time user behavior, enabling hyper-relevant, personalized messaging delivered at scale for maximum impact.
- Advanced Segmentation & Analytics: Create dynamic audience segments with a no-code workflow and leverage real-time analytics to understand customer interactions, optimize performance, and boost conversions.
Learn more about OneSignal features, pricing, & alternatives →
Verdict: OneSignal is a strong contender among the best push notification services, particularly for mid-sized e-commerce and SaaS companies. Its unified platform, intelligent journeys, and advanced analytics, which have led to a 16% surge in retention and 2X revenue increase for Zenni Optical, directly address the need for streamlined, data-driven personalization and optimized engagement.
2. PushEngage
Struggling with low engagement and missed conversions?
PushEngage offers web, Android, iOS, and PWA push notifications to re-engage your audience wherever they are. This means you can instantly bring users back to your website or mobile app.
Its AI-powered campaigns and automated drip sequences help personalize messages to user behavior, increasing conversions.
Here’s how to boost your engagement.
PushEngage allows you to deliver a personalized experience at scale across multiple touchpoints and channels. You can use its Audience Groups to target specific user segments with tailored notifications.
Additionally, its Triggered Campaigns send real-time alerts based on user actions, like abandoned carts, which helps you recover lost sales automatically. Its robust analytics provide actionable data on campaign effectiveness and user behavior, helping you refine your strategy. Plus, with integrations for platforms like WordPress, Shopify, and Salesforce, it seamlessly fits into your existing marketing stack.
The result is increased traffic, sales, and revenue.
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Key features:
- Multichannel Notifications: Engage users across web, Android, iOS, and PWA, ensuring your messages reach them on their preferred devices and platforms.
- Advanced Personalization & Automation: Utilize AI-powered campaigns, dynamic segmentation, and automated drip sequences to deliver highly relevant and timely messages.
- Comprehensive Analytics & A/B Testing: Gain deep insights into campaign performance and optimize your strategy by experimenting with various message elements.
Learn more about PushEngage features, pricing, & alternatives →
Verdict: PushEngage stands out as one of the best push notification services for mid-sized e-commerce and SaaS companies. Its ability to offer advanced targeting, A/B testing, and cross-platform delivery, combined with seamless integrations and robust analytics, directly addresses the core pain points of marketing managers and technical buyers.
3. Pushwoosh
Struggling with fragmented customer data and low engagement?
Pushwoosh offers solutions like unified customer data platforms and flexible segmentation. This helps you overcome the challenge of reaching your high-value audiences.
You can then activate targeted campaigns that boost retention and monetization. This seamless approach means you can turn fragmented data into a revenue engine.
Want to drive revenue at scale?
Pushwoosh helps you reach the right users at the perfect moment through precision targeting and fail-proof omnichannel delivery. You can design seamless customer journeys across multiple touchpoints, leveraging channels like mobile push, web push, email, SMS, and WhatsApp. Additionally, its automation at scale means you can reach millions instantly, delivering high volumes with speed and efficiency while minimizing your workload.
Actionable analytics also provide insights into campaign performance, helping you continuously optimize for growth. Plus, with integrations for platforms like Segment and Shopify, you get a complete view of your customers, powering advanced segmentation.
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Key features:
- Flexible Segmentation: Build precise segments based on real-time user behavior, historical data, and RFM criteria for highly targeted campaigns.
- Omnichannel Campaigns: Design seamless customer journeys across mobile push, web push, email, in-app messaging, SMS, and WhatsApp for consistent engagement.
- Automation at Scale: Reach millions instantly with high-volume delivery, automating campaigns to minimize workload and maximize conversions.
Learn more about Pushwoosh features, pricing, & alternatives →
Verdict: If you’re a marketing manager seeking robust analytics and multi-channel support without breaking the bank, Pushwoosh is one of the best push notification services. Its proven ability to deliver 7x higher engagement and 25% higher conversion, as seen with customers like Telepizza and GB News, demonstrates its effectiveness in boosting your monetary metrics.
4. VWO
Struggling to boost engagement and conversions?
VWO offers a comprehensive experimentation platform designed to decode evolving customer behaviors. This means you can fine-tune experiences across your websites and mobile apps.
VWO’s Behavior Analytics provides in-depth visitor insights, helping you identify roadblocks in the buying journey. You can transform these insights into actionable, testable hypotheses.
Here’s how to deliver tailored experiences.
VWO enables you to build winning experiences across web, mobile app, and server-side through robust A/B testing and personalization. You can utilize qualitative customer analytics to understand user behavior and then apply these insights.
Additionally, VWO Personalize lets you build tailored experiences for specific user segments by using customer data from your various sources. Plus, VWO Copilot supercharges your optimization velocity with AI, suggesting what to test and creating variations. The result is optimized digital experiences that maximize conversions, ensuring your push notification strategies are data-driven.
Key features:
- Comprehensive Experimentation Platform: Offers end-to-end optimization of entire digital user journeys across web, mobile app, and server-side to deliver tailored experiences.
- Behavior Analytics & Personalization: Provides in-depth visitor insights through tools like heatmaps, session recordings, and surveys, allowing you to personalize content effectively.
- AI-Powered Optimization (VWO Copilot): Leverages AI to suggest tests, create variations, and uncover hidden segments, making optimization faster and smarter.
Learn more about VWO features, pricing, & alternatives →
Verdict: VWO’s robust experimentation capabilities, including A/B testing, behavior analytics, and AI-driven insights, make it an excellent choice for mid-sized e-commerce and SaaS companies. If you’re looking for the best push notification services that integrate easily and offer data-driven personalization to boost engagement and conversion rates, VWO is a strong contender.
5. iZooto
Struggling to convert fly-by visitors into loyal customers?
iZooto offers multi-channel messaging across web, app, and Messenger push notifications, plus email newsletters. This means you can effectively engage your audience wherever they are.
Their audience flywheel approach and advanced segmentation capabilities ensure your content reaches the right reader at the right time.
Here’s how iZooto can help.
iZooto solves the problem of superficial engagement by providing robust personalization and automation features. It helps you convert initial visitors into subscribers across various channels, like web push or Messenger, fostering repeat engagement.
You can nudge visitors to consume more content with features like Welcome Notifications and “Show Latest” updates, and recover abandoned tabs to increase read-time. Additionally, the News Hub centralizes curated stories, allowing users to set interests, which boosts content discovery and engagement.
This platform helps you monetize your audience by driving page views and even includes options for native ads, making it a comprehensive solution for increasing both engagement and revenue. The result is a more engaged and loyal audience.
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Key features:
- Multi-channel messaging: Reach users across web push, app push, Messenger push, and email newsletters, ensuring your messages are delivered where your audience is most active.
- Audience segmentation and personalization: Target specific reader segments based on their interests and behaviors, allowing for tailored content delivery and increased relevance.
- Automation and analytics: Automate content distribution with RSS feeds and gain insights from comprehensive reporting to optimize campaigns and boost engagement and revenue.
Learn more about iZooto features, pricing, & alternatives →
Verdict: iZooto stands out as one of the best push notification services for publishers and content-heavy businesses. Its focus on audience segmentation, multi-channel engagement, and monetization features, including driving 44 million+ pageviews for Lokmat, makes it ideal for improving engagement and boosting revenue.
6. SendPulse
Struggling with fragmented customer engagement and ROI uncertainty?
SendPulse offers an all-in-one platform to automate marketing efforts, tackling your need for comprehensive multi-channel support. This means you can drive lead generation and customer retention from a single dashboard. Your challenge of overwhelming choice complexity is simplified.
Here’s how to integrate all your communication channels effectively.
SendPulse provides web push notifications, email campaigns, and chatbots (Facebook, Instagram, WhatsApp, Telegram, Viber, Live Chat) all pre-integrated. This means you can automatically send personalized offers via a customer’s preferred channel, eliminating the need to manually switch tools. Additionally, the built-in CRM system allows you to manage sales and communication, monitor deal history, and access customer data, directly integrated with other SendPulse tools. Plus, you can segment your audience dynamically and personalize communication based on their sales pipeline stage and personal data like order history, ensuring your messages resonate. The result is boosted engagement and conversion rates through data-driven personalization, saving you time.
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Key features:
- Multichannel engagement tools: Deploy web push notifications, email campaigns, and chatbots (including WhatsApp and Instagram) from a single, integrated platform to reach your audience effectively.
- Integrated CRM system: Manage leads, automate sales pipelines, and track customer communication history, all seamlessly connected with your marketing efforts for enhanced efficiency.
- Advanced segmentation and personalization: Target specific audience segments with tailored messages based on their behavior, preferences, and sales pipeline stage, driving higher conversion rates.
Learn more about SendPulse features, pricing, & alternatives →
Verdict: SendPulse emerges as one of the best Push Notification Services, especially for mid-sized e-commerce and SaaS companies. Its integrated CRM, multichannel communication tools, and dynamic segmentation capabilities simplify complex marketing efforts, providing actionable analytics to optimize campaigns and ensure compliance, ultimately boosting your engagement and conversion rates.
7. Firebase
Struggling to boost user engagement and conversions?
Firebase helps you optimize your app experience, allowing you to focus on what truly matters: your users. This means you can launch, monitor, and iterate with confidence.
You can prototype, build, deploy, and run full-stack, AI apps quickly and efficiently directly from your browser. The result is a platform designed to support you throughout your app development lifecycle.
Firebase helps you build and run modern, AI-powered experiences.
It’s designed to support your entire app development lifecycle. For example, the Cloud Messaging feature allows you to send targeted notifications that boost engagement.
Additionally, Firebase offers A/B Testing, which helps you experiment and optimize your campaigns by understanding what resonates with your users. You can also leverage Google Analytics to gain actionable insights into user behavior for data-driven personalization. Plus, its cross-platform SDKs for iOS, Android, and Web make integration easy for your existing marketing stack.
This helps you personalize onboarding flows and grow user engagement effectively.
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Key features:
- Cloud Messaging and In-App Messaging: Delivers targeted push notifications and in-app messages to boost user engagement and re-engage dormant users effectively.
- A/B Testing and Google Analytics: Enables data-driven optimization of campaigns through experimentation and provides insights into user behavior for improved personalization.
- Cross-Platform SDKs and Integrations: Supports easy integration with existing marketing stacks across iOS, Android, and Web, streamlining development and deployment.
Learn more about Firebase features, pricing, & alternatives →
Verdict: Firebase stands out as one of the best push notification services, particularly for mid-sized e-commerce and SaaS companies. Its integrated features like Cloud Messaging, A/B Testing, and Google Analytics directly address challenges around personalization and campaign optimization, ensuring you can boost engagement and conversion rates.
Conclusion
Ready to finally boost your engagement?
I know it’s overwhelming to find a tool that actually works. The market is crowded, making it hard to distinguish features from pure marketing hype.
According to Mobiloud, apps that send weekly pushes can see 2-5x higher retention rates than infrequent ones. This proves the massive impact consistent, relevant messaging has on keeping your audience active and engaged.
Here is what I recommend.
From everything I’ve reviewed, OneSignal is the clear choice. It directly solves the challenge of delivering personalized, multi-channel messages without all the complexity.
What I love is how their intelligent journeys helped Zenni Optical achieve a 16% retention surge. It’s truly one of the best push notification services for getting real results.
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I highly recommend you start a free trial of OneSignal. You can explore its powerful features and see the direct impact for yourself.
Your user engagement will thank you.