Amazon Ads
Amazon Ads provides a suite of advertising solutions that help you reach customers at every stage of their journey, from brand discovery to final purchase on and off Amazon.
ReTargeter
ReTargeter is a full-service digital advertising platform that provides retargeting and programmatic display solutions to help you reach your audience across the web and increase your conversion rates.
Quick Comparison
| Feature | Amazon Ads | ReTargeter |
|---|---|---|
| Website | amazon-advertising.com | retargeter.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | Seattle, USA | New York, USA |
Overview
Amazon Ads
Amazon Ads helps you grow your business by putting your products in front of shoppers actively looking to buy. You can create targeted campaigns that appear in search results and on product detail pages, ensuring your brand stays visible throughout the shopping journey. Whether you are a small seller or a global brand, the platform provides the tools to drive traffic and increase sales directly on the Amazon marketplace.
You can manage your budget with precision using cost-per-click models and automated bidding strategies. The platform also offers advanced display and video ads that reach audiences across Amazon-owned properties and third-party sites. By using real-time shopping data, you can refine your strategy to reach the right customers at the moment they are most likely to convert.
ReTargeter
ReTargeter provides you with a comprehensive suite of display advertising tools designed to keep your brand in front of your audience. You can implement site retargeting to re-engage previous visitors, or use search retargeting to find new prospects based on their intent. The platform simplifies the complex world of programmatic buying by giving you access to major ad exchanges through a single interface.
You can also utilize CRM retargeting to reach your existing email database with display ads, bridging the gap between your inbox and the web. Whether you are a small business looking for self-service options or a large enterprise requiring a fully managed service, the platform scales to meet your specific campaign goals and budget requirements.
Overview
Amazon Ads Features
- Sponsored Products Promote individual listings in search results and product pages to drive immediate traffic to your specific items.
- Sponsored Brands Showcase your brand logo, a custom headline, and multiple products to build brand awareness and loyalty.
- Sponsored Display Reach relevant audiences across the entire shopping journey, both on Amazon and on thousands of external apps and websites.
- Amazon DSP Programmatically buy display, video, and audio ads at scale to reach exclusive audiences across Amazon properties.
- Brand Stores Create a free, multi-page immersive destination for your brand to showcase your full product catalog and story.
- Real-time Analytics Track your advertising cost of sales (ACOS) and return on ad spend (ROAS) to optimize your campaign performance.
ReTargeter Features
- Site Retargeting. Serve targeted display ads to people who have previously visited your website to keep your brand top-of-mind.
- CRM Retargeting. Upload your email lists to serve display ads directly to your leads and customers without needing their cookies.
- Search Retargeting. Find new customers by targeting individuals who have searched for keywords related to your business but haven't visited yet.
- Contextual Targeting. Place your ads on websites that match specific categories or keywords relevant to your products and services.
- Audience Targeting. Reach specific demographic groups based on age, gender, income, and interest data to ensure your spend is efficient.
- Dynamic Creative. Show personalized ads featuring the exact products your visitors viewed to increase the likelihood of a click.
Pricing Comparison
Amazon Ads Pricing
- No monthly subscription fee
- Pay-per-click (PPC) model
- Set your own daily budget
- Access to Sponsored Products
- Access to Sponsored Brands
- Create a free Brand Store
- Everything in Self-Service, plus:
- Dedicated account management
- Strategic campaign planning
- Advanced DSP execution
- Custom reporting insights
- Minimum spend requirements apply
ReTargeter Pricing
Pros & Cons
Amazon Ads
Pros
- Direct access to high-intent shoppers
- Granular keyword targeting for specific products
- Detailed reporting on sales and conversions
- Flexible budgeting with no minimum spend
- Fast setup for existing Amazon sellers
Cons
- Increasingly competitive bidding raises costs
- Interface can feel complex for beginners
- Heavy reliance on Amazon's internal ecosystem
- Attribution data can be difficult to sync
- Frequent policy updates require constant monitoring
ReTargeter
Pros
- Highly responsive account management and customer support
- Easy setup process for basic retargeting pixels
- Access to high-quality ad inventory across major exchanges
- Detailed reporting on conversions and view-through attribution
Cons
- Minimum spend requirements may be high for startups
- Self-service dashboard can feel dated compared to competitors
- Limited transparency into specific site-level placements