Amazon Ads
Amazon Ads provides a suite of advertising solutions that help you reach customers at every stage of their journey, from brand discovery to final purchase on and off Amazon.
SplitMetrics
SplitMetrics is an app marketing platform providing A/B testing, Apple Search Ads optimization, and mobile growth services to help you increase app downloads and scale your user acquisition effectively.
Quick Comparison
| Feature | Amazon Ads | SplitMetrics |
|---|---|---|
| Website | amazon-advertising.com | splitmetrics.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2015 |
| Headquarters | Seattle, USA | Warsaw, Poland |
Overview
Amazon Ads
Amazon Ads helps you grow your business by putting your products in front of shoppers actively looking to buy. You can create targeted campaigns that appear in search results and on product detail pages, ensuring your brand stays visible throughout the shopping journey. Whether you are a small seller or a global brand, the platform provides the tools to drive traffic and increase sales directly on the Amazon marketplace.
You can manage your budget with precision using cost-per-click models and automated bidding strategies. The platform also offers advanced display and video ads that reach audiences across Amazon-owned properties and third-party sites. By using real-time shopping data, you can refine your strategy to reach the right customers at the moment they are most likely to convert.
SplitMetrics
SplitMetrics offers a suite of tools designed to help you master the mobile app ecosystem. You can validate your app ideas and optimize your store presence through SplitMetrics Optimize, which allows you to run A/B tests on every element of your App Store and Google Play pages. This helps you identify which screenshots, icons, and descriptions actually drive conversions before you commit to a full launch or update.
Beyond testing, you can scale your growth using SplitMetrics Acquire, an intelligent platform for managing Apple Search Ads. It uses automation and AI-driven insights to help you manage bids and discover high-performing keywords. Whether you are a small indie developer or a large enterprise, the platform provides the data-driven edge you need to lower your customer acquisition costs and improve your app's visibility in a crowded marketplace.
Overview
Amazon Ads Features
- Sponsored Products Promote individual listings in search results and product pages to drive immediate traffic to your specific items.
- Sponsored Brands Showcase your brand logo, a custom headline, and multiple products to build brand awareness and loyalty.
- Sponsored Display Reach relevant audiences across the entire shopping journey, both on Amazon and on thousands of external apps and websites.
- Amazon DSP Programmatically buy display, video, and audio ads at scale to reach exclusive audiences across Amazon properties.
- Brand Stores Create a free, multi-page immersive destination for your brand to showcase your full product catalog and story.
- Real-time Analytics Track your advertising cost of sales (ACOS) and return on ad spend (ROAS) to optimize your campaign performance.
SplitMetrics Features
- App Store A/B Testing. Test your icons, screenshots, and metadata in a simulated store environment to see what drives the most installs.
- Apple Search Ads Automation. Scale your ad campaigns with automated bidding and keyword discovery tools that save you hours of manual work.
- Pre-launch Validation. Validate your app concepts and features with target audiences before writing a single line of code.
- Competitor Insights. Analyze how your app performs against rivals and identify market trends to stay ahead of the competition.
- Custom Product Pages. Create and test multiple versions of your app store page tailored to specific audience segments and ad groups.
- AI-Powered Keyword Discovery. Uncover high-intent keywords automatically to increase your organic visibility and paid reach in the App Store.
Pricing Comparison
Amazon Ads Pricing
- No monthly subscription fee
- Pay-per-click (PPC) model
- Set your own daily budget
- Access to Sponsored Products
- Access to Sponsored Brands
- Create a free Brand Store
- Everything in Self-Service, plus:
- Dedicated account management
- Strategic campaign planning
- Advanced DSP execution
- Custom reporting insights
- Minimum spend requirements apply
SplitMetrics Pricing
Pros & Cons
Amazon Ads
Pros
- Direct access to high-intent shoppers
- Granular keyword targeting for specific products
- Detailed reporting on sales and conversions
- Flexible budgeting with no minimum spend
- Fast setup for existing Amazon sellers
Cons
- Increasingly competitive bidding raises costs
- Interface can feel complex for beginners
- Heavy reliance on Amazon's internal ecosystem
- Attribution data can be difficult to sync
- Frequent policy updates require constant monitoring
SplitMetrics
Pros
- Highly accurate A/B testing environments for store listings
- Excellent automation features for Apple Search Ads management
- Detailed analytics that go beyond basic store metrics
- Responsive customer success team for enterprise clients
- Effective tools for validating new app concepts quickly
Cons
- Pricing can be high for independent developers
- Learning curve for complex automation rules
- Requires significant traffic for statistically significant results