Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that helps you find, contact, and close your ideal customers using a massive database of verified business contacts.
Keap
Keap is an all-in-one CRM and marketing automation platform designed to help small businesses capture leads, manage customer relationships, and automate repetitive sales tasks to grow more efficiently.
Quick Comparison
| Feature | Apollo.io | Keap |
|---|---|---|
| Website | apollo.io | keap.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $249/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2001 |
| Headquarters | San Francisco, USA | Chandler, Arizona |
Overview
Apollo.io
Apollo.io is a comprehensive sales intelligence and engagement platform designed to help you streamline your entire outbound sales process. You can access a database of over 275 million contacts to find your ideal prospects and use built-in engagement tools to reach out to them directly. It eliminates the need for multiple disconnected tools by combining lead sourcing, email sequencing, and task management into a single interface.
You can automate your outreach with personalized email sequences and track every interaction to see what resonates with your audience. The platform also provides AI-powered insights to help you prioritize high-value leads and improve your conversion rates. Whether you are a solo founder or part of a large enterprise sales team, you can use these tools to build a predictable pipeline and hit your revenue targets faster.
Keap
Keap provides a centralized hub to manage your small business operations by combining CRM, email marketing, and automation into one interface. You can stop juggling multiple apps and start capturing leads automatically through custom forms, landing pages, and social media integrations. The platform helps you stay organized by keeping every client interaction, document, and payment record in a single searchable contact record.
You can eliminate manual follow-ups by building automated sequences that trigger based on client behavior. Whether you are sending invoices, scheduling appointments, or launching email campaigns, the software handles the repetitive work so you can focus on closing deals. It is specifically built for small businesses and entrepreneurs who need to scale their sales process without adding more administrative staff.
Overview
Apollo.io Features
- B2B Contact Database Access over 275 million verified contacts and 73 million companies to build highly targeted lead lists for your outreach.
- AI Writing Assistant Generate personalized cold emails in seconds using AI that adapts to your brand voice and prospect's specific pain points.
- Automated Sequences Create multi-step outreach campaigns across email, phone, and LinkedIn to stay top-of-mind with your prospects automatically.
- LinkedIn Extension Find direct phone numbers and verified email addresses while browsing LinkedIn profiles without ever leaving your browser tab.
- Lead Scoring Use AI-driven insights to rank your leads based on their likelihood to buy so you focus on the best opportunities.
- Built-in Dialer Make calls directly from the platform with local presence numbers and automatic call logging to keep your CRM updated.
Keap Features
- Automated Lead Capture. Collect lead information automatically from your website or social media and instantly trigger personalized follow-up sequences.
- Visual Sales Pipeline. Track every deal's progress with a drag-and-drop interface that shows you exactly where prospects are in your sales process.
- Easy Automation Builder. Create sophisticated 'when-then' automation rules to handle repetitive tasks like appointment reminders and invoice follow-ups.
- Dedicated Business Line. Keep your personal and professional life separate with a dedicated business phone number for calls and texts on your smartphone.
- Integrated Payments. Send professional invoices and collect payments directly through the CRM using popular processors like PayPal, Stripe, or WePay.
- Appointment Scheduling. Share your booking link with clients so they can schedule meetings based on your real-time availability without back-and-forth emails.
Pricing Comparison
Apollo.io Pricing
- 10,000 email credits/month
- 60 mobile credits/year
- Basic sequence automation
- LinkedIn extension
- Gmail and Outlook integration
- Everything in Free, plus:
- Unlimited email credits
- 900 mobile credits/year
- No limit on sequence records
- Advanced filters and saved views
- HubSpot and Salesforce integration
Keap Pricing
- 1,500 contacts included
- 2 users included
- Email marketing
- Sales pipeline & analysis
- Automated lead capture
- Appointments & payments
- Landing page builder
- Everything in Pro, plus:
- 2,500 contacts included
- 3 users included
- Advanced reporting
- E-commerce tools
- Promo codes & upsells
- Marketing analytics
Pros & Cons
Apollo.io
Pros
- Massive database with high contact accuracy
- Excellent browser extension for LinkedIn prospecting
- Combines data and engagement in one tool
- Very generous free tier for new users
Cons
- Occasional bugs in the sequence automation
- Customer support response times can be slow
- Learning curve for complex filtering options
Keap
Pros
- Powerful automation engine saves hours of manual work
- All-in-one functionality replaces multiple separate software subscriptions
- Excellent visual campaign builder for mapping customer journeys
- Reliable customer support and extensive training resources
Cons
- Higher starting price point compared to basic CRMs
- Significant learning curve for complex automation features
- Initial setup can be time-consuming for new users