Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that helps you find, contact, and close your ideal customers using a massive database of verified business contacts.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Apollo.io | Lasso CRM |
|---|---|---|
| Website | apollo.io | lassocrm.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2003 |
| Headquarters | San Francisco, USA | Vancouver, Canada |
Overview
Apollo.io
Apollo.io is a comprehensive sales intelligence and engagement platform designed to help you streamline your entire outbound sales process. You can access a database of over 275 million contacts to find your ideal prospects and use built-in engagement tools to reach out to them directly. It eliminates the need for multiple disconnected tools by combining lead sourcing, email sequencing, and task management into a single interface.
You can automate your outreach with personalized email sequences and track every interaction to see what resonates with your audience. The platform also provides AI-powered insights to help you prioritize high-value leads and improve your conversion rates. Whether you are a solo founder or part of a large enterprise sales team, you can use these tools to build a predictable pipeline and hit your revenue targets faster.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Apollo.io Features
- B2B Contact Database Access over 275 million verified contacts and 73 million companies to build highly targeted lead lists for your outreach.
- AI Writing Assistant Generate personalized cold emails in seconds using AI that adapts to your brand voice and prospect's specific pain points.
- Automated Sequences Create multi-step outreach campaigns across email, phone, and LinkedIn to stay top-of-mind with your prospects automatically.
- LinkedIn Extension Find direct phone numbers and verified email addresses while browsing LinkedIn profiles without ever leaving your browser tab.
- Lead Scoring Use AI-driven insights to rank your leads based on their likelihood to buy so you focus on the best opportunities.
- Built-in Dialer Make calls directly from the platform with local presence numbers and automatic call logging to keep your CRM updated.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Apollo.io Pricing
- 10,000 email credits/month
- 60 mobile credits/year
- Basic sequence automation
- LinkedIn extension
- Gmail and Outlook integration
- Everything in Free, plus:
- Unlimited email credits
- 900 mobile credits/year
- No limit on sequence records
- Advanced filters and saved views
- HubSpot and Salesforce integration
Lasso CRM Pricing
Pros & Cons
Apollo.io
Pros
- Massive database with high contact accuracy
- Excellent browser extension for LinkedIn prospecting
- Combines data and engagement in one tool
- Very generous free tier for new users
Cons
- Occasional bugs in the sequence automation
- Customer support response times can be slow
- Learning curve for complex filtering options
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs