Buildertrend
Buildertrend is a construction management software that coordinates your entire building process by combining project scheduling, financial tracking, customer communication, and document management into one centralized digital platform.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Buildertrend | Lasso CRM |
|---|---|---|
| Website | buildertrend.com | lassocrm.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $499/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2003 |
| Headquarters | Omaha, USA | Vancouver, Canada |
Overview
Buildertrend
Buildertrend is a comprehensive construction management platform designed to help you run your building business more efficiently from the initial bid to the final warranty. You can move away from scattered spreadsheets and paper trails by centralizing your schedules, daily logs, and change orders in one place. It bridges the gap between the field and the office, ensuring your entire team stays synchronized on project timelines and budget updates in real-time.
You can manage your financial health with built-in tools for estimating, invoicing, and online payments while keeping your clients happy through a dedicated portal. The software is specifically built for home builders, remodelers, and specialty contractors who need to scale their operations without losing control of project details. By using the mobile app, you can capture photos and update logs directly from the job site, keeping everyone informed instantly.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Buildertrend Features
- Daily Logs Record progress and share weather updates or site photos from the field so your team stays informed every day.
- Project Scheduling Map out your entire project timeline with Gantt charts and notify subcontractors automatically when schedules shift or change.
- Customer Portal Give your clients a private login to view progress photos, sign documents, and make selections without constant phone calls.
- Financial Tracking Manage your budget by tracking expenses, creating purchase orders, and processing online payments to keep your cash flow steady.
- Bid Management Send out bid requests to your subcontractors and compare quotes side-by-side to ensure you get the best project pricing.
- Change Orders Create and send change orders for digital signature so you can get approvals and payments before the extra work begins.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Buildertrend Pricing
- Project scheduling
- Daily logs and photos
- Customer portal
- Document storage
- Messages and comments
- Standard integrations
- Everything in Essential, plus:
- Estimating tools
- Change orders
- Purchase orders
- Bid management
- QuickBooks & Xero integration
Lasso CRM Pricing
Pros & Cons
Buildertrend
Pros
- Centralizes all communication and documents in one place
- Excellent mobile app for real-time field updates
- Professional customer portal improves the client experience
- Strong scheduling tools with automated subcontractor notifications
Cons
- Significant learning curve for non-technical team members
- Higher price point compared to basic generic tools
- Initial setup requires a heavy time investment
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs