Artlogic
Artlogic provides a fully integrated platform that connects your art gallery management, private database, website, and marketing tools to streamline your entire art business operations and sales.
Primer
Primer is an augmented reality tool for artists and galleries that lets you visualize life-sized artwork on any wall using just an iPhone or iPad to close sales faster.
Quick Comparison
| Feature | Artlogic | Primer |
|---|---|---|
| Website | artlogic.net | primer-art.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $79/month | $20/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1994 | 2019 |
| Headquarters | London, UK | Oakland, USA |
Overview
Artlogic
Artlogic is an all-in-one platform designed specifically for the art world, helping you manage your gallery, collection, or artist studio from a single location. You can organize your entire inventory, track provenance, and manage high-resolution images while keeping your client contacts and sales history perfectly synced. It eliminates the need for multiple disconnected systems by combining your back-office database with your public-facing website.
You can generate professional invoices, create beautiful private viewing rooms for clients, and send targeted email campaigns directly from the system. Whether you are an independent artist or a large commercial gallery with multiple locations, the platform scales to help you professionalize your workflow. It simplifies the complex task of art management so you can spend less time on admin and more time engaging with collectors.
Primer
Primer helps you bridge the gap between digital browsing and physical ownership by letting your clients see exactly how artwork looks in their own space. You can upload your entire portfolio and view pieces at their true scale on any wall using advanced augmented reality. This eliminates the guesswork for collectors and interior designers, helping them feel confident in their purchase decisions without needing physical trials or shipping samples.
You can manage your inventory directly from your mobile device and share immersive previews with your audience. Whether you are an independent artist or a high-end gallery, the platform provides a professional way to showcase work in a real-world context. By integrating these AR previews into your sales process, you reduce the friction of 'will it fit' and focus on the emotional connection of the art.
Overview
Artlogic Features
- Integrated Inventory Track every detail of your artworks including high-res images, provenance, and location history in one secure, searchable database.
- Online Viewing Rooms Create immersive digital exhibitions and private previews to share curated selections of artwork securely with your top collectors.
- Artlogic App Access your entire collection and client list on your iPad or iPhone to make sales presentations at art fairs.
- Sales & Invoicing Generate professional invoices, track payments, and manage tax requirements automatically while keeping your financial records updated in real-time.
- Contact Management Build deeper relationships by tracking client interests, purchase history, and communication preferences in a specialized art-focused CRM.
- Email Marketing Design and send beautiful, branded newsletters that automatically pull artwork details and images directly from your inventory database.
- Website Sync Update your website instantly by selecting items from your database, ensuring your public availability always matches your internal records.
- Offer Emails Send personalized PDF or HTML offers to clients with a few clicks, allowing them to view and reserve works instantly.
Primer Features
- Life-Sized Visualization. View your artwork at its exact physical dimensions on any wall to ensure a perfect fit for your clients' spaces.
- Lighting Simulation. Adjust how light interacts with your art in real-time to match the specific ambiance of any room or gallery setting.
- Portfolio Management. Upload and organize your entire collection of paintings or prints in one place for quick access during sales consultations.
- Instant Sharing. Send AR-enabled links to your prospective buyers so they can view the artwork on their own walls from home.
- Frame Customization. Toggle between different framing options and styles to help your clients visualize the finished look of a piece.
- High-Res Textures. Showcase the fine details of your work with high-resolution textures that maintain clarity even when viewing up close in AR.
Pricing Comparison
Artlogic Pricing
- Up to 2 users included
- Comprehensive inventory management
- Contact CRM and sales tracking
- Artlogic mobile app access
- Private views and offer emails
- Standard support and updates
- Everything in Pro, plus:
- Up to 5 users included
- Advanced reporting and exports
- Multi-location management
- Consignment tracking tools
- Priority technical support
Primer Pricing
- Up to 50 active artworks
- Unlimited AR views
- Basic lighting controls
- Standard framing options
- Email support
- Mobile app access
- Everything in Standard, plus:
- Unlimited artwork uploads
- Advanced lighting and shadows
- Custom branding options
- Priority customer support
- Analytics and view tracking
Pros & Cons
Artlogic
Pros
- Specialized specifically for art world workflows
- Seamless integration between database and website
- Excellent mobile app for art fair sales
- Professional aesthetic for client-facing materials
- Strong security features for sensitive client data
Cons
- Initial data migration can be time-consuming
- Higher price point than generic CRM tools
- Learning curve for complex reporting features
Primer
Pros
- Extremely accurate scaling helps clients visualize size
- Simple interface makes it easy to use during live shows
- High-quality rendering makes art look realistic on walls
- Reduces the need for expensive physical art trials
Cons
- Currently limited to iOS and iPadOS devices only
- Requires high-quality photos for the best AR results
- Subscription cost may be high for emerging artists