AutoManager vs Reynolds and Reynolds Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

AutoManager

0.0 (0 reviews)

AutoManager provides comprehensive dealership management software and marketing solutions designed to help independent used car dealers manage inventory, process sales, and streamline their entire business operations.

Starting at --
Free Trial NO FREE TRIAL
VS

Reynolds and Reynolds

0.0 (0 reviews)

Reynolds and Reynolds provides a comprehensive dealership management system and retail solutions designed to help automotive retailers streamline operations, improve customer satisfaction, and increase overall dealership profitability and efficiency.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature AutoManager Reynolds and Reynolds
Website automanager.com reyrey.com
Pricing Model Subscription Custom
Starting Price Custom Pricing Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas desktop mobile saas on-premise desktop mobile
Integrations CarGurus Cars.com Autotrader TrueCar Facebook Marketplace QuickBooks Experian Equifax TransUnion RouteOne Reynolds Integrated Partner Program Microsoft Windows Major Automotive OEMs RouteOne Dealertrack Carfax
Target Users small-business mid-market small-business mid-market enterprise
Target Industries Automotive automotive
Customer Count 0 0
Founded Year 1987 1866
Headquarters Irvine, USA Dayton, USA

Overview

A

AutoManager

AutoManager provides a complete suite of tools designed specifically for independent automotive dealers to run their businesses more efficiently. You can manage your entire vehicle lifecycle from a single platform, starting with VIN decoding and inventory acquisition through to final sale and financing. The platform eliminates the need for multiple disconnected systems by combining inventory management, deal processing, and digital marketing into one unified workflow.

You can easily push your inventory to over 100 third-party marketplaces and manage your own dealership website with real-time updates. The software also handles complex tasks like printing specialized state forms, managing Buy Here Pay Here (BHPH) financing, and tracking customer interactions. Whether you operate a single small lot or manage multiple locations, you can scale your operations while maintaining full control over your data and compliance requirements.

strtoupper($product2['name'][0])

Reynolds and Reynolds

Reynolds and Reynolds offers a centralized platform designed to run every department of your automotive dealership. You can manage your entire business—from the front-end sales and finance workflows to the back-end service, parts, and accounting operations—using a single, unified data source. This integration eliminates the need to jump between disconnected systems, ensuring your team always has access to accurate, real-time information.

The software helps you modernize the car-buying experience by connecting your physical showroom with your digital presence. You can track customer interactions, manage vehicle inventory, and automate service reminders to build long-term loyalty. Whether you operate a single rooftop or a large multi-location group, the platform provides the tools you need to reduce paperwork, stay compliant, and focus on serving your customers effectively.

Overview

A

AutoManager Features

  • DeskManager DMS Manage your inventory, print state-specific forms, and calculate complex deals with a comprehensive dealership management system.
  • WebManager Marketing Build a professional dealership website and automatically sync your inventory to major marketplaces like CarGurus and Cars.com.
  • Mobile Inventory App Scan VIN barcodes with your phone to instantly add vehicles to your inventory and upload photos from the lot.
  • Buy Here Pay Here Tools Track loans, process payments, and manage collections with built-in financing tools designed for independent dealers.
  • Integrated CRM Capture leads from your website and third-party sites to track every customer interaction and close more deals.
  • Digital Document Storage Store all your deal jackets and compliance documents digitally to reduce paperwork and find information instantly.
strtoupper($product2['name'][0])

Reynolds and Reynolds Features

  • ERA-IGNITE DMS. Manage your entire dealership operations through a Windows-based system that connects every department and simplifies complex accounting tasks.
  • Digital Retailing. Bridge the gap between your website and showroom so you can start deals online and finish them in-store seamlessly.
  • Service Workflow Tools. Streamline your service drive with electronic multi-point inspections and automated status updates to keep your customers informed and happy.
  • Contact Management. Track every lead and customer interaction in a centralized CRM to ensure your sales team never misses a follow-up opportunity.
  • Inventory Management. Monitor your vehicle stock in real-time and use data-driven insights to price your inventory competitively and turn units faster.
  • Electronic Contracting. Speed up the finance process and reduce errors by generating and signing deal documents electronically for a faster customer checkout.

Pricing Comparison

A

AutoManager Pricing

R

Reynolds and Reynolds Pricing

Pros & Cons

M

AutoManager

Pros

  • Comprehensive state-specific form library ensures compliance
  • Reliable inventory syncing across multiple marketplaces
  • Excellent technical support from industry experts
  • Robust financing tools for BHPH dealers

Cons

  • Interface feels dated compared to modern apps
  • Initial setup requires significant time and effort
  • Mobile app features are more limited than desktop
A

Reynolds and Reynolds

Pros

  • Deeply integrated system connects all dealership departments
  • Robust reporting capabilities for detailed financial analysis
  • Reliable platform stability for high-volume dealership environments
  • Comprehensive training resources available for new staff members

Cons

  • Significant learning curve due to system complexity
  • Long-term contract commitments are typically required
  • Interface can feel dated compared to newer startups
×

Please claim profile in order to edit product details and view analytics. Provide your work email @productdomain to receive a verification link.