AutoManager vs Dealertrack DMS Comparison: Reviews, Features, Pricing & Alternatives in 2026

AutoManager provides a complete suite of tools designed specifically for independent automotive dealers to run their businesses more efficiently. You can manage your entire vehicle lifecycle from a single platform, starting with VIN decoding and inventory acquisition through to final sale and financing. The platform eliminates the need for multiple disconnected systems by combining inventory management, deal processing, and digital marketing into one unified workflow.

You can easily push your inventory to over 100 third-party marketplaces and manage your own dealership website with real-time updates. The software also handles complex tasks like printing specialized state forms, managing Buy Here Pay Here (BHPH) financing, and tracking customer interactions. Whether you operate a single small lot or manage multiple locations, you can scale your operations while maintaining full control over your data and compliance requirements.

Dealertrack DMS provides you with a centralized platform to run every department of your automotive dealership. Instead of managing disconnected systems, you can sync your inventory, sales, service, and accounting data in real-time. This integration allows you to track vehicle lifecycles from the moment they hit your lot until they are serviced years after the sale.

You can streamline your workflows with automated reporting and digital document management that reduces physical paperwork. The platform is designed for dealerships of all sizes, from single-point stores to large multi-location groups, helping you gain better visibility into your profitability. By using a cloud-based architecture, you can access your dealership's critical data from any device without maintaining expensive on-site servers.

• DeskManager DMS Manage your inventory, print state-specific forms, and calculate complex deals with a comprehensive dealership management system.
• WebManager Marketing Build a professional dealership website and automatically sync your inventory to major marketplaces like CarGurus and Cars.com.
• Mobile Inventory App Scan VIN barcodes with your phone to instantly add vehicles to your inventory and upload photos from the lot.
• Buy Here Pay Here Tools Track loans, process payments, and manage collections with built-in financing tools designed for independent dealers.
• Integrated CRM Capture leads from your website and third-party sites to track every customer interaction and close more deals.
• Digital Document Storage Store all your deal jackets and compliance documents digitally to reduce paperwork and find information instantly.

• Real-Time Accounting. Post transactions instantly to your general ledger so you always have an accurate view of your dealership's financial health.
• Inventory Management. Track your vehicles across multiple locations and update pricing or descriptions across all your digital marketing channels simultaneously.
• Service Scheduling. Manage your service bay capacity and technician workflows to increase throughput and provide a better experience for your customers.
• Digital Document Management. Store and retrieve deal jackets, repair orders, and parts invoices electronically to eliminate physical filing and improve audit readiness.
• Payroll Integration. Calculate commissions and process payroll directly within the system to ensure your team is paid accurately and on time.
• Advanced Reporting. Build custom reports and dashboards to monitor key performance indicators across your sales, service, and parts departments.