AutoRaptor CRM
AutoRaptor is a specialized dealership CRM software providing independent and franchise auto dealers with integrated tools for lead management, automated follow-up, and inventory tracking to increase sales and retention.
Dealertrack DMS
Dealertrack DMS is a cloud-based dealership management system that helps automotive retailers integrate their entire business operations from inventory and sales to service and accounting.
Quick Comparison
| Feature | AutoRaptor CRM | Dealertrack DMS |
|---|---|---|
| Website | autoraptor.com | dealertrack.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 1995 |
| Headquarters | Providence, USA | North Hills, USA |
Overview
AutoRaptor CRM
AutoRaptor CRM is built specifically for the automotive industry to help you manage your entire sales pipeline from a single dashboard. Instead of letting leads slip through the cracks, you can automate your follow-up processes with scheduled emails and text messages that keep your dealership top-of-mind for every prospect. You can scan driver's licenses to instantly create lead profiles and track every interaction your sales team has with potential buyers.
The platform integrates directly with your DMS and inventory providers so you always know exactly what vehicles are available to show. You can manage your daily tasks through a clean interface that prioritizes your most important follow-ups. Whether you are running a small independent lot or a large franchise, the software helps you build a repeatable sales process that turns more walk-ins into closed deals.
Dealertrack DMS
Dealertrack DMS provides you with a centralized platform to run every department of your automotive dealership. Instead of managing disconnected systems, you can sync your inventory, sales, service, and accounting data in real-time. This integration allows you to track vehicle lifecycles from the moment they hit your lot until they are serviced years after the sale.
You can streamline your workflows with automated reporting and digital document management that reduces physical paperwork. The platform is designed for dealerships of all sizes, from single-point stores to large multi-location groups, helping you gain better visibility into your profitability. By using a cloud-based architecture, you can access your dealership's critical data from any device without maintaining expensive on-site servers.
Overview
AutoRaptor CRM Features
- License Scanning Scan a prospect's driver's license with your mobile device to instantly populate lead data and start the sales process.
- Automated Follow-Up Set up automated email and text sequences that trigger based on lead status so you never miss a touchpoint.
- Inventory Integration Sync your live inventory directly with the CRM to quickly match customers with the right vehicles on your lot.
- Two-Way Texting Communicate with your customers via SMS directly through the platform to get faster responses and higher engagement rates.
- Round Robin Routing Distribute new leads fairly among your sales team using customizable rules to ensure every prospect gets immediate attention.
- Mobile CRM App Manage your entire desk from the showroom floor or the lot with native apps for iPhone and Android devices.
Dealertrack DMS Features
- Real-Time Accounting. Post transactions instantly to your general ledger so you always have an accurate view of your dealership's financial health.
- Inventory Management. Track your vehicles across multiple locations and update pricing or descriptions across all your digital marketing channels simultaneously.
- Service Scheduling. Manage your service bay capacity and technician workflows to increase throughput and provide a better experience for your customers.
- Digital Document Management. Store and retrieve deal jackets, repair orders, and parts invoices electronically to eliminate physical filing and improve audit readiness.
- Payroll Integration. Calculate commissions and process payroll directly within the system to ensure your team is paid accurately and on time.
- Advanced Reporting. Build custom reports and dashboards to monitor key performance indicators across your sales, service, and parts departments.
Pricing Comparison
AutoRaptor CRM Pricing
Dealertrack DMS Pricing
Pros & Cons
AutoRaptor CRM
Pros
- Industry-specific workflows designed specifically for car sales
- Excellent mobile app functionality for lot-based work
- Highly responsive customer support and onboarding assistance
- Simple interface that is easy for sales teams to adopt
Cons
- Pricing is not transparent on the website
- Reporting tools can feel basic for enterprise needs
- Requires consistent data entry to maximize automation value
Dealertrack DMS
Pros
- Cloud-based access allows you to manage your store from anywhere
- Strong integration with Cox Automotive tools like vAuto and VinSolutions
- Real-time accounting updates provide immediate visibility into dealership profitability
- User-friendly interface is easier to learn than many legacy DMS platforms
Cons
- Initial implementation and data migration can be time-consuming
- Customer support response times can vary during peak business hours
- Advanced reporting features require a learning curve for new users