AvidTrak
AvidTrak is a call tracking and analytics software that helps you attribute phone leads to specific marketing campaigns to optimize your advertising spend and increase your return on investment.
Northbeam
Northbeam is an e-commerce marketing intelligence platform that uses proprietary first-party data and machine learning to provide brands with accurate multi-touch attribution and actionable growth insights across all channels.
Quick Comparison
| Feature | AvidTrak | Northbeam |
|---|---|---|
| Website | avidtrak.com | northbeam.io |
| Pricing Model | Subscription | Custom |
| Starting Price | $24/month | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2019 |
| Headquarters | Albany, USA | San Francisco, USA |
Overview
AvidTrak
AvidTrak provides you with the tools to bridge the gap between your online marketing efforts and offline phone conversions. By assigning unique tracking numbers to different traffic sources, you can see exactly which keywords, ads, or campaigns are driving your most valuable phone calls. This visibility allows you to stop wasting budget on underperforming channels and double down on what actually generates revenue.
You can record calls for quality assurance, use dynamic number insertion to track individual web visitors, and integrate data directly into your existing CRM or analytics platforms. Whether you are a small business owner looking to justify your ad spend or a large agency managing multiple client accounts, the platform offers the granular data you need to prove marketing impact and improve sales team performance.
Northbeam
Northbeam is a marketing intelligence platform designed to give you a single, accurate view of your entire customer journey. By using a proprietary first-party pixel, it bypasses the limitations of browser cookies and platform-specific tracking to show you exactly which ads are driving sales. You can see how your customers interact with your brand across social media, search, and email before they finally make a purchase.
The platform helps you understand the true return on ad spend (ROAS) by cleaning up messy data and attributing revenue to the correct touchpoints. You can stop guessing which campaigns to scale and start making decisions based on real-time performance metrics. It is built specifically for fast-growing e-commerce brands and agencies that need to optimize high-volume ad spend across multiple digital platforms.
Overview
AvidTrak Features
- Dynamic Number Insertion Swap phone numbers on your website automatically based on how a visitor found you to track specific keyword performance.
- Call Recording Listen to incoming calls to evaluate lead quality and coach your sales team for better conversion rates.
- Multi-Channel Attribution Identify which specific PPC ads, organic search results, or social media posts triggered a phone call.
- Real-Time Reporting Access instant data on call volume, duration, and caller location through a centralized dashboard.
- Spam Call Filtering Block robocalls and telemarketers automatically so your team only spends time talking to real prospects.
- CRM Integration Push call data and recordings directly into your CRM to maintain a complete history of every customer interaction.
Northbeam Features
- First-Party Tracking. Capture every customer touchpoint using a proprietary pixel that stays accurate even after privacy updates like iOS 14.
- Multi-Touch Attribution. View your performance through different lenses like first-click, last-click, or even-click to understand how every ad contributes to sales.
- Cross-Channel Mapping. See the complete path to purchase by connecting data from Facebook, Google, TikTok, and your Shopify store in one place.
- Creative Analytics. Identify your winning ad visuals and copy by tracking specific creative performance across all your active marketing channels.
- Media Buying Models. Use specialized models to see how your top-of-funnel awareness campaigns eventually turn into bottom-of-funnel conversions over time.
- Real-Time Dashboards. Access up-to-the-minute data so you can kill underperforming ads and scale winners the moment you see a trend.
Pricing Comparison
AvidTrak Pricing
- 10 Local or Toll-Free numbers
- 300 Local minutes included
- Dynamic Number Insertion
- Call Recording
- Google Ads & Analytics integration
- Email support
- Everything in Starter, plus:
- 25 Local or Toll-Free numbers
- 1,000 Local minutes included
- Advanced API access
- Multi-user support
- Priority technical assistance
Northbeam Pricing
Pros & Cons
AvidTrak
Pros
- Highly accurate keyword-level attribution for PPC
- Competitive pricing compared to larger enterprise competitors
- Responsive technical support for setup and troubleshooting
- Seamless integration with Google Analytics and Ads
Cons
- Interface feels dated compared to modern SaaS tools
- Initial setup of dynamic insertion requires technical knowledge
- Reporting exports can be slow with large datasets
Northbeam
Pros
- Provides much more accurate ROAS data than Facebook or Google
- First-party pixel effectively bypasses most tracking and privacy limitations
- Intuitive dashboard makes complex attribution data easy to understand
- Excellent customer success team helps with data interpretation
- Helps identify profitable scaling opportunities that platforms often miss
Cons
- Premium pricing makes it expensive for very small brands
- Initial setup requires technical attention to ensure data accuracy
- Learning curve exists for understanding different attribution models