Sending emails into a void?
You hit send on a campaign, but have no idea who’s opening your emails or clicking links, making follow-ups feel like guesswork.
The real issue is wasting budget on ineffective campaigns because you can’t measure engagement or justify your ROI to leadership.
According to CloudHQ, 73% of email campaigns lack real-time tracking. This means most teams are flying blind, missing opportunities to connect with their most engaged prospects.
The right tool fixes this by giving you actionable insights from every email, so you can optimize your outreach and prove its value.
In this guide, I’ll break down the best email tracking software available. I’ve focused on tools that provide deep analytics while being budget-friendly for growing teams.
You’ll find a solution that integrates with your CRM and helps you turn data into more effective follow-ups and closed deals.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Saleshandy → | Growing tech marketing teams | |
| 2 | Mailtrack → | Marketing Managers | |
| 3 | Yesware → | Sales teams in mid-size firms | |
| 4 | Snov.io → | Growing tech marketing teams | |
| 5 | Mixmax → | Marketing Managers seeking ROI |
1. Saleshandy
Struggling to gain actionable insights from your email campaigns?
Saleshandy directly addresses this by providing powerful tracking and analytics tools. This means you can keep tabs on your outreach performance and take action to improve it for better results.
You need solutions that balance advanced analytics with affordability.
Saleshandy offers an AI-assisted cold outreach platform.
It helps you automate and deliver highly personalized cold emails directly to prospects’ inboxes. This includes features like building a lead list from Saleshandy’s 700M+ contacts database, automating outreach, and managing replies. You can connect unlimited email accounts at no extra cost, which is fantastic for scaling promotions while keeping an eye on your budget. Additionally, its unified inbox lets you manage all conversations in one place, with AI categorization to identify promising prospects.
Book more meetings every day!
While we’re discussing optimizing outreach, understanding a best channel marketing system is equally important for overall strategy.
Key features:
- Comprehensive Tracking & Analytics: Monitor all your outreach performance in one centralized place, enabling data-driven decisions to optimize campaigns and improve engagement rates.
- AI-Assisted Cold Outreach: Leverage artificial intelligence to automate highly personalized email campaigns, ensuring your messages land in prospects’ inboxes and avoid spam folders.
- Extensive Lead Database & CRM Integration: Access over 700 million B2B contacts for targeted lead generation and integrate with popular CRMs like HubSpot, Pipedrive, and Zoho for seamless workflow automation.
Saleshandy features, pricing, & alternatives →
Verdict: Saleshandy stands out as a strong contender for the best email tracking software, especially for marketing managers at growing tech companies. With its AI-powered personalization, robust deliverability tools, and easy integrations with CRM platforms, it helps you secure more meetings and expand your customer base, as shown by clients like JNU Media who scaled outreach by 300%.
2. Mailtrack
Struggling with email campaign insights and ROI?
Mailtrack’s Email Tracker feature tells you exactly what happens after you hit send. This means you gain vital clarity.
You can track who opens your emails and clicks your links, providing the granular data needed to improve deliverability and productivity significantly.
Know if your emails are truly connecting.
Mailtrack solves decision paralysis by giving you clear data. Its email analytics provide valuable insights into your email management practices, helping you set goals and measure progress. Additionally, Mailtrack integrates directly into Gmail as a Chrome Extension, Outlook as an Add-in, and offers Android and iOS apps. Plus, the Mail Merge feature allows you to send personalized messages to many recipients from a Google Sheet, increasing engagement. The result? You make data-driven decisions that boost campaign effectiveness and team productivity.
While focusing on email content and tracking, don’t overlook other elements that enhance your brand. My article on best email signature software provides more insights.
Key features:
- Unlimited Email Tracking: Track as many emails as you need, with full details on when and how often they are opened, ensuring no blind spots in your outreach.
- Real-time Notifications: Get instant desktop and email alerts when someone opens your email or clicks a link, enabling timely follow-ups and engagement.
- Follow-up Reminders: Receive notifications if an email hasn’t been opened or replied to within 24-72 hours, helping you maintain crucial client relationships.
Mailtrack features, pricing, & alternatives →
Verdict: Mailtrack is a strong contender for the best email tracking software, empowering Marketing Managers to gain actionable insights from email campaigns. With features like real-time notifications, follow-up reminders, and extensive email analytics, it simplifies tracking, enhances productivity, and provides critical data to optimize outreach, helping your team make informed decisions.
3. Yesware
Are you tired of guessing if prospects are interested?
Yesware provides real-time open and link click notifications, ending your uncertainty. This means you gain crucial insights into prospect engagement immediately.
You can stop manually tracking email outreach, which often bogs down your team with paperwork. Yesware enables your sales team to track email activity and rapidly test what works. This directly addresses the pain of not knowing how much to follow up.
Know which emails are truly working.
Yesware integrates seamlessly into your Gmail or Outlook inbox, allowing you to log all email outreach activity directly to your CRM without changing your current workflow. This means you can quickly follow up with personalized emails using templates, saving valuable time.
You can also use Yesware to source new business with Prospector, accessing over 100 million B2B contacts. Additionally, attachment tracking shows when recipients view your documents, and the Meeting Scheduler allows you to book meetings efficiently, eliminating back-and-forth emails. This suite of tools ensures you have the data needed to understand what drives conversions and helps grow new business revenue by 20%.
The result: knowing when to follow up for better outcomes.
Before diving deeper into features, you might find my analysis of best employee engagement software helpful for ensuring overall team well-being.
Key features:
- Email and Attachment Tracking: Get real-time notifications on email opens, link clicks, and attachment views, providing insights into prospect engagement and content effectiveness.
- Multi-Channel Campaigns & Templates: Build pipeline with outbound campaigns and quickly follow up with personalized emails using a library of ready-to-go messaging.
- CRM Integration & Prospector: Easily log email activity to your CRM and source new business leads from a database of over 100 million B2B contacts, streamlining your sales process.
Yesware features, pricing, & alternatives →
Verdict: Yesware stands out as a strong contender for the best email tracking software, offering integrated solutions right within your existing email client. Its capabilities like real-time tracking, template libraries, and CRM integration directly address the need for actionable insights and improved productivity, helping 6,000+ teams close better deals.
4. Snov.io
Struggling with campaign insights and seamless CRM integration?
Snov.io offers a unified platform to find leads, automate outreach, and manage sales. This means you can streamline your workflow without juggling multiple tools.
Their integrated sales CRM and email deliverability toolkit mean you can discover new prospects and reach primary inboxes. This helps you overcome information overload and decision paralysis.
So, how does Snov.io help your team?
Snov.io helps you find quality leads, verify emails with 98% accuracy, and manage your lead base effectively. This means you can turn conversations into deals by sending personalized email campaigns from unlimited sender accounts.
Additionally, the platform includes LinkedIn Automation to run engaging campaigns on autopilot, complete with automated actions and InMail. You can also prepare your mailbox for safe sending with personalized tips and automated email warm-up. Plus, the built-in Sales CRM optimizes your workflow with Google Calendar sync and automated deals.
The result? Maximum insights and staying within budget.
Key features:
- Email Finder: Collects pre-verified leads based on your ideal customer profile, including extensive database access and LinkedIn search capabilities to ensure quality prospects.
- Cold Email Outreach: Enables sending personalized email campaigns with unlimited sender accounts and a unified inbox, facilitating effective communication and deal closing.
- Email Verifier: Reduces bounce rates and maintains a clean database through a 7-tier verification process, offering 98% accuracy and graylisting bypass for reliable outreach.
Snov.io features, pricing, & alternatives →
Verdict: Snov.io stands out as a strong contender for the best email tracking software, especially for marketing managers at growing tech companies. Its comprehensive suite, including a sales CRM, email verification, and LinkedIn automation, helps address pain points like integrating with existing platforms and managing real-time analytics. Customers report significant results, including 40% more leads and a 3x increased ROI.
5. Mixmax
Struggling with email campaign insights and budget?
Mixmax offers email tracking directly within your inbox, helping you understand recipient engagement effortlessly. This means you can track opens, clicks, and downloads to gauge your audience’s interest.
You can gain instant engagement notifications, so you’ll never miss a crucial interaction or follow-up opportunity. This visibility ensures your marketing efforts are always informed.
Here’s how to maximize your insights.
Mixmax helps you prioritize prospects using AI engagement scores, allowing you to focus on the most promising leads. This allows you to boost your sales by connecting with the right people at the right time.
Additionally, Mixmax provides AI real-time alerts for immediate action when prospects engage with your emails. You can also automate personalized multichannel campaigns that convert, like follow-ups, ensuring consistent communication. Plus, AI Smart Send helps you deliver messages when prospects are most likely to engage, and their Meeting Copilot gives you automatic meeting notes, summaries, and follow-ups.
The result is actionable data without breaking your budget.
While discussing software solutions, you might also be interested in my analysis of best patient engagement software.
Key features:
- Email tracking: Get instant notifications when prospects engage with your emails, helping you identify engaged prospects and prioritize your outreach efforts effectively.
- AI Engagement Score: Prioritize prospects based on their interaction levels, ensuring you focus on the most responsive leads for higher conversion rates.
- Multichannel sequences: Automate personalized campaigns across various channels, helping you scale your outreach while maintaining a personal touch.
Mixmax features, pricing, & alternatives →
Verdict: Mixmax stands out as a strong contender for the best email tracking software, offering robust email tracking, AI-powered engagement scoring, and seamless integrations with CRMs like Salesforce and HubSpot. It’s ideal for Marketing Managers seeking actionable campaign insights and improved team productivity without compromising affordability.
6. HubSpot
Struggling with fragmented customer insights and limited ROI?
HubSpot offers a unified, AI-powered customer platform integrating marketing, sales, and customer service software. This means you can centralize your data and gain a comprehensive view of every customer interaction.
This integrated approach helps you overcome information overload, enabling actionable campaign insights through real-time tracking. Plus, it streamlines your processes by bringing teams together.
Here’s how to simplify your tech stack.
HubSpot solves complexity by providing an all-in-one platform for your front office. It replaces disparate tools, offering a consistent user experience.
This platform includes dedicated Marketing Hub, Sales Hub, and Service Hub solutions, each leveraging AI to help you generate leads, automate marketing, and streamline sales processes. You can even scale support with AI customer agents.
Additionally, AI-powered Breeze Agents extend your team’s capabilities for prospecting, content creation, and customer service. HubSpot’s Smart CRM unifies customer data for personalized experiences at scale, and its App Marketplace connects with your existing tools, providing seamless integrations.
The result is truly cohesive customer journeys.
While we’re discussing marketing efficiency, understanding best email marketing software is equally important for your outreach.
Key features:
- AI-powered Customer Platform: Unifies marketing, sales, and service software on one easy-to-use, AI-powered platform for a complete customer view.
- AI-Powered Breeze Agents: Digital workers that scale support, automate prospecting, and accelerate content creation, extending your team’s capabilities.
- Integrated Marketing & Sales Hubs: Leverage AI for lead generation, marketing automation, pipeline building, deal management, and real-time analytics.
HubSpot features, pricing, & alternatives →
Verdict: HubSpot is a robust choice for the best email tracking software, offering a unified, AI-powered platform to centralize data, automate marketing, and streamline sales. With 258,000+ customers growing their businesses and results showing 114% more web traffic and 55% more deals after one year, it delivers comprehensive ROI.
7. Apollo
Struggling to get actionable email campaign insights?
Apollo’s Go-To-Market Platform centralizes your customer data, providing a unified view for running your entire sales cycle effectively. This means you can track multichannel outreach, including email, effortlessly.
Your CRM data often grows stale, hindering precise targeting and campaign performance. Apollo’s Data Enrichment capabilities ensure your CRM is always fresh and actionable, giving you richer prospect profiles with over 30 data points.
It’s time to unify your sales efforts.
Apollo empowers you to build your pipeline faster with its Pipeline Builder, leveraging B2B prospecting data with over 210 million contacts and 35 million companies. This helps you find the right people and book quality meetings.
You can also close more deals with the Call Assistant, which includes meeting scheduling and AI insights like instant transcription and next steps. Additionally, automatic follow-up emails and CRM updates streamline your post-meeting tasks, directly improving your email tracking effectiveness. The platform also offers workflow automation and seamless integrations with your existing GTM tools, ensuring a cohesive and efficient operation across your marketing and sales activities.
This integrates everything you need to sell, scale, and succeed.
If you’re also looking into optimizing your data analysis, my article on best ecommerce analytics tools covers valuable insights for online businesses.
Key features:
- Pipeline Builder & B2B Data: Access over 210 million contacts and 35 million companies to find and engage leads, building your sales pipeline more efficiently.
- Data Enrichment & CRM Sync: Keep your CRM and marketing automation data consistently updated and actionable with richer prospect profiles and seamless integration.
- Multichannel Outreach & AI: Utilize built-in tools for email and calls, enhanced by AI assistance for smarter outbound and personalization across every channel.
Apollo features, pricing, & alternatives →
Verdict: Apollo is the best email tracking software for Marketing Managers seeking unified customer data and seamless CRM integrations. Its robust data enrichment capabilities keep your CRM accurate, while multichannel outreach and AI-assisted insights provide actionable data to maximize your campaign performance and ensure compliance, reducing decision paralysis.
Conclusion
Stop guessing with your email outreach.
Choosing the right tool is overwhelming when you need deep analytics on a tight budget. The wrong choice wastes time, kills your ROI, and leaves you guessing.
Fact.MR reports that companies using advanced analytics see a 31% improvement in response rates. That’s a massive boost in engagement from just picking smarter software, giving your team a real competitive edge.
Here’s what I recommend.
From my experience, Saleshandy is the top choice. It directly solves the budget and insight challenge by offering powerful features without the enterprise price tag.
While building a strong business, having the right strategies is crucial. My article on best business plan software can help fuel your growth.
What impresses me is the ability to connect unlimited email accounts at no extra cost. When you implement the best email tracking software like Saleshandy, you can scale outreach affordably.
I recommend you book a free demo of Saleshandy to see how its AI-powered features can directly boost your team’s campaign results.
You’ll book more meetings faster.
