Branch
Branch provides a mobile linking and measurement platform that helps you unify user experiences and attribution across all devices, channels, and platforms to drive higher mobile growth.
ClickMagick
ClickMagick is a click tracking and attribution platform that helps you track, optimize, and scale your online marketing by providing accurate data across your entire sales funnel.
Quick Comparison
| Feature | Branch | ClickMagick |
|---|---|---|
| Website | branch.io | clickmagick.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $69/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2014 |
| Headquarters | Palo Alto, USA | Austin, USA |
Overview
Branch
Branch helps you solve the complexity of mobile fragmentation by providing reliable deep links that work across every channel. You can create a seamless journey for your users, ensuring they land on the right content inside your app whether they click a link in an email, a social media post, or a paid advertisement. This consistency helps you increase conversion rates and retain more users by removing friction from the mobile experience.
The platform also gives you a clear picture of your marketing performance through cross-platform attribution. You can track the entire customer journey from the first touchpoint to the final in-app conversion, even when users switch between mobile web and your native app. This data allows you to optimize your spend and focus on the channels that actually drive high-value growth for your mobile business.
ClickMagick
ClickMagick is a web-based tool designed to help you track and optimize all your marketing efforts in one place. Instead of relying on platform-specific data that often conflicts, you get a single source of truth for every click, conversion, and sale. You can track entire sales funnels, monitor link uptime, and automatically filter out bot traffic to ensure your data remains clean and actionable.
The platform is built for performance marketers, media buyers, and affiliate advertisers who need to know exactly where their profit is coming from. It solves the problem of 'dark' tracking by using industry-standard attribution modeling, allowing you to see the true ROI of your ads on Facebook, Google, and TikTok. You can also set up automated alerts to notify you if a link goes down or a campaign underperforms.
Overview
Branch Features
- Universal Ads Measure the true impact of your ad spend across every platform and environment with accurate mobile-first attribution.
- Deep Linked Email Automatically convert your email clicks into app launches to provide a smoother experience and higher conversion rates.
- Journeys Smart Banners Turn your mobile website visitors into loyal app users with customizable banners that deep link to specific content.
- Cross-Platform Attribution View your entire marketing funnel in one place by connecting touchpoints across web, iOS, and Android devices.
- Universal Links Create reliable links that always open your app when installed or fall back to the App Store or web.
- QR Code Generation Bridge the gap between physical and digital worlds by creating deep-linked QR codes for your offline marketing materials.
ClickMagick Features
- TrueScene Attribution. See the entire customer journey across multiple devices and platforms to understand which ads actually triggered the final sale.
- Audience Optimization. Send accurate conversion data back to ad platforms like Facebook and Google to improve their AI-based targeting and lowering your costs.
- MagickPCP Protection. Save your budget by automatically detecting and blocking bot traffic and fraudulent clicks from draining your ad spend.
- Automatic Link Monitoring. Get instant alerts if any of your links or landing pages go down so you never waste money on dead traffic.
- Dynamic Link Sub-IDs. Track an unlimited number of variables for every click without creating thousands of separate links for your different campaigns.
- Real-Time Stats. Monitor your campaign performance as it happens with live data updates that show you clicks, conversions, and profit margins.
Pricing Comparison
Branch Pricing
- Up to 10K Monthly Actives
- Unlimited deep links
- Standard attribution
- Basic Journeys banners
- Community support
- Everything in Launch, plus:
- Up to 50K Monthly Actives
- Advanced Journeys targeting
- Custom link domains
- Email support
- Data export API
ClickMagick Pricing
- Up to 10,000 clicks per month
- All core features included
- 1 team member
- 6-month data retention
- Standard support
- 1 custom tracking domain
- Everything in Starter, plus:
- Up to 100,000 clicks per month
- 3 team members
- 1-year data retention
- Fanatic support
- 5 custom tracking domains
- Advanced attribution modeling
Pros & Cons
Branch
Pros
- Industry standard for reliable deep linking
- Excellent cross-platform data accuracy
- Easy integration with major marketing tools
- Strong support for complex edge cases
- Generous free tier for early-stage apps
Cons
- Dashboard can feel complex for beginners
- Pricing scales quickly with high traffic
- Technical setup requires developer resources
ClickMagick
Pros
- Extremely accurate tracking that bypasses common browser blocks
- Comprehensive bot filtering saves significant ad spend
- Centralizes data from multiple ad networks into one dashboard
- Responsive support team helps with complex technical setups
Cons
- Interface feels dated compared to modern SaaS tools
- Initial technical setup has a steep learning curve
- Pricing is higher than basic link shortener alternatives