Branch
Branch provides a mobile linking and measurement platform that helps you unify user experiences and attribution across all devices, channels, and platforms to drive higher mobile growth.
HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Quick Comparison
| Feature | Branch | HockeyStack |
|---|---|---|
| Website | branch.io | hockeystack.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $1399/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2020 |
| Headquarters | Palo Alto, USA | San Francisco, USA |
Overview
Branch
Branch helps you solve the complexity of mobile fragmentation by providing reliable deep links that work across every channel. You can create a seamless journey for your users, ensuring they land on the right content inside your app whether they click a link in an email, a social media post, or a paid advertisement. This consistency helps you increase conversion rates and retain more users by removing friction from the mobile experience.
The platform also gives you a clear picture of your marketing performance through cross-platform attribution. You can track the entire customer journey from the first touchpoint to the final in-app conversion, even when users switch between mobile web and your native app. This data allows you to optimize your spend and focus on the channels that actually drive high-value growth for your mobile business.
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Overview
Branch Features
- Universal Ads Measure the true impact of your ad spend across every platform and environment with accurate mobile-first attribution.
- Deep Linked Email Automatically convert your email clicks into app launches to provide a smoother experience and higher conversion rates.
- Journeys Smart Banners Turn your mobile website visitors into loyal app users with customizable banners that deep link to specific content.
- Cross-Platform Attribution View your entire marketing funnel in one place by connecting touchpoints across web, iOS, and Android devices.
- Universal Links Create reliable links that always open your app when installed or fall back to the App Store or web.
- QR Code Generation Bridge the gap between physical and digital worlds by creating deep-linked QR codes for your offline marketing materials.
HockeyStack Features
- Multi-Touch Attribution. Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys. View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder. Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting. Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics. Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking. Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Pricing Comparison
Branch Pricing
- Up to 10K Monthly Actives
- Unlimited deep links
- Standard attribution
- Basic Journeys banners
- Community support
- Everything in Launch, plus:
- Up to 50K Monthly Actives
- Advanced Journeys targeting
- Custom link domains
- Email support
- Data export API
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Pros & Cons
Branch
Pros
- Industry standard for reliable deep linking
- Excellent cross-platform data accuracy
- Easy integration with major marketing tools
- Strong support for complex edge cases
- Generous free tier for early-stage apps
Cons
- Dashboard can feel complex for beginners
- Pricing scales quickly with high traffic
- Technical setup requires developer resources
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports