Brand24
Brand24 is a social listening platform that provides real-time access to mentions of your brand across social media, news, blogs, videos, forums, podcasts, and review sites.
Broadly
Broadly is a local business growth platform that helps you manage your online reputation, capture more reviews, and streamline customer communication through a single, easy-to-use inbox.
Quick Comparison
| Feature | Brand24 | Broadly |
|---|---|---|
| Website | brand24.com | broadly.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $79/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2013 |
| Headquarters | Wroclaw, Poland | Oakland, USA |
Overview
Brand24
Brand24 gives you instant access to what people are saying about your business across the entire web. Instead of manually searching for feedback, you receive real-time alerts whenever your brand, competitors, or specific keywords are mentioned on social platforms, news sites, blogs, and forums. This allows you to respond to customer queries immediately and manage your online reputation before issues escalate.
You can track your brand's reach and sentiment through automated reports and a visual dashboard that highlights trends. The platform helps you identify industry influencers and monitor competitor activity to stay ahead in your market. Whether you are a small business owner or part of a large marketing agency, you can use these insights to measure the impact of your PR campaigns and improve customer satisfaction.
Broadly
Broadly is a comprehensive platform designed to help local service businesses grow by automating their customer experience and online presence. You can automatically send review requests to customers via text or email immediately after a job is completed, ensuring you build a strong reputation on Google and Facebook. The platform consolidates all your messages from Web Chat, SMS, and social media into one unified inbox so you never miss a lead.
You can also streamline your operations by sending professional invoices and collecting mobile payments directly through the app. It is specifically built for small to mid-sized service businesses like auto shops, HVAC contractors, and dental practices that need to modernize their customer journey. By integrating with your existing CRM or management system, Broadly handles the follow-up work so you can focus on your daily operations.
Overview
Brand24 Features
- Mentions Feed Discover what people are saying about your brand in real-time across social media, blogs, and news sites.
- Sentiment Analysis Automatically categorize mentions as positive, negative, or neutral to understand how people feel about your brand.
- Instant Alerts Receive mobile or email notifications the moment a critical mention appears so you can react immediately.
- Influencer Score Identify the most influential voices in your industry to prioritize your outreach and partnership efforts.
- Data Exporting Generate automated PDF reports and Excel sheets to share key performance metrics with your team or clients.
- Comparison Tab Compare your brand's performance against competitors to see who has a higher share of voice.
Broadly Features
- Automated Review Requests. Send personalized review invites via SMS or email automatically after every customer interaction to boost your Google and Facebook ratings.
- Unified Inbox. Manage all your customer conversations from text, email, and social media in one central location to ensure lightning-fast response times.
- Web Chat. Convert website visitors into leads instantly with a live chat feature that moves conversations directly to your mobile device.
- Mobile Payments. Request and accept payments via text or email so you can get paid faster and provide a contactless checkout experience.
- Team Collaboration. Assign specific conversations to team members and track performance metrics to ensure your staff provides excellent customer service.
- CRM Integrations. Sync your customer data automatically with popular industry software like QuickBooks, ServiceTitan, and many others to trigger automated workflows.
Pricing Comparison
Brand24 Pricing
- Track up to 3 keywords
- 2,000 mentions per month
- Daily/Weekly reports
- Sentiment analysis
- Mobile app access
- Newsletter tracking
- Everything in Individual, plus:
- Track up to 7 keywords
- 5,000 mentions per month
- Unlimited users
- Podcast and Newsletter monitoring
- PDF and Excel reports
Broadly Pricing
Pros & Cons
Brand24
Pros
- Setup is incredibly fast and requires no technical skills
- Real-time alerts help you catch negative comments instantly
- Sentiment analysis accurately identifies customer moods
- Influencer tracking simplifies your marketing outreach
- Clean dashboard makes data easy to visualize
Cons
- Historical data is limited on lower-priced tiers
- Pricing can be high for very small businesses
- Occasional spam mentions require manual filtering
Broadly
Pros
- Significantly increases the volume of positive Google reviews
- User-friendly mobile app makes managing leads easy on the go
- Seamless integration with many industry-specific CRM systems
- Consolidates multiple communication channels into one simple view
Cons
- Pricing can be higher than basic review-only tools
- Initial setup of custom integrations may require support
- Limited customization options for automated message templates