Google Ad Manager
Google Ad Manager is a comprehensive ad exchange platform that helps large publishers manage their direct sales, indirect inventory, and programmatic advertising across multiple screens and formats in one place.
Broadstreet
Broadstreet is an ad management platform designed specifically for local news and niche publishers to manage direct sales, automated reporting, and high-performing custom ad formats efficiently.
Quick Comparison
| Feature | Google Ad Manager | Broadstreet |
|---|---|---|
| Website | admanager.google.com | broadstreetads.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2012 |
| Headquarters | Mountain View, USA | Red Bank, USA |
Overview
Google Ad Manager
Google Ad Manager provides you with a unified platform to manage all your advertising revenue streams. Whether you are selling ads directly to clients or using programmatic exchanges, you can oversee your entire inventory from a single interface. It combines the features of a traditional ad server with the power of a supply-side platform, allowing you to maximize the value of every impression across mobile, desktop, and connected TV.
You can set up complex delivery rules, manage granular targeting, and access deep reporting to understand your audience better. The platform is designed specifically for publishers with significant traffic who need to balance multiple demand sources. By using its integrated tools, you can reduce manual overhead and ensure your most valuable ad space goes to the highest bidder in real-time.
Broadstreet
Broadstreet is a specialized ad server built for the unique needs of local news sites, trade publications, and niche digital publishers. Unlike generic ad managers, it focuses on helping you manage direct-sold advertisements rather than just programmatic inventory. You can quickly create high-performing, non-standard ad units that grab attention and provide more value to your local advertisers.
The platform streamlines your entire sales and operations workflow by automating performance reports and providing a simple interface for your team. You can eliminate the manual work of tracking clicks and impressions, allowing you to focus on building relationships with your sponsors. It is an ideal fit for small to mid-sized independent publishers who need a reliable, user-friendly alternative to complex enterprise ad servers.
Overview
Google Ad Manager Features
- Unified First-Look Open your inventory to programmatic demand in real-time to ensure you always get the highest possible price for every impression.
- Granular Inventory Management Organize your ad units by size, position, or audience segment to give advertisers exactly what they want to buy.
- Advanced Targetting Deliver your ads to specific users based on their geography, device type, connection speed, or custom data points you define.
- Integrated Reporting Generate detailed reports on impressions, clicks, and revenue to see exactly which parts of your site perform best.
- Video Ad Management Manage your video inventory across web and apps with support for industry standards like VAST and VPAID protocols.
- Dynamic Allocation Let the system automatically choose between your direct deals and programmatic bids to maximize your total revenue automatically.
Broadstreet Features
- Editable Ad Formats. Choose from a library of high-performing ad templates that you can customize for your clients without any coding knowledge.
- Automated Reporting. Send professional, automated performance reports directly to your advertisers so they always see the value of their investment.
- Newsletter Ad Support. Manage and serve advertisements within your email newsletters using the same platform you use for your website.
- Direct Sales Workflow. Track your direct-sold campaigns from start to finish with tools designed for local sales teams and independent publishers.
- Sponsored Content Tools. Promote and track sponsored articles alongside your display ads to offer a comprehensive package to your sponsors.
- White-Label Interface. Present a professional image to your clients by branding the reporting dashboard with your own logo and colors.
Pricing Comparison
Google Ad Manager Pricing
- Up to 90M monthly impressions
- Standard display and video ads
- Basic reporting and forecasting
- Self-service support tools
- Access to AdSense and AdX
- Everything in Small Business, plus:
- Unlimited monthly impressions
- Advanced Audience Management
- Open Bidding capabilities
- Dedicated technical support
- Detailed data transfer files
Broadstreet Pricing
Pros & Cons
Google Ad Manager
Pros
- Unmatched integration with Google's massive advertiser ecosystem
- Reliable infrastructure that handles high traffic volumes easily
- Highly granular control over ad delivery and targeting
- Free version is extremely generous for growing publishers
Cons
- Steep learning curve for new ad managers
- Customer support is limited for free tier users
- Interface can feel cluttered and overly technical
- Reporting can take time to process large datasets
Broadstreet
Pros
- Exceptional customer support tailored to small publishers
- Unique ad formats that outperform standard banners
- Very easy to learn for non-technical users
- Automated reporting saves hours of manual work
- Reliable ad delivery specifically for niche sites
Cons
- Higher price point than basic free alternatives
- Limited features for complex programmatic header bidding
- Interface feels less modern than some competitors