Broadstreet
Broadstreet is an ad management platform designed specifically for local news and niche publishers to manage direct sales, automated reporting, and high-performing custom ad formats efficiently.
Equativ
Equativ is a global independent ad tech platform that provides publishers and advertisers with a unified vertical de-stack for managing programmatic advertising, direct sales, and header bidding across all screens.
Quick Comparison
| Feature | Broadstreet | Equativ |
|---|---|---|
| Website | broadstreetads.com | equativ.com |
| Pricing Model | Subscription | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✓ 0 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2001 |
| Headquarters | Red Bank, USA | Paris, France |
Overview
Broadstreet
Broadstreet is a specialized ad server built for the unique needs of local news sites, trade publications, and niche digital publishers. Unlike generic ad managers, it focuses on helping you manage direct-sold advertisements rather than just programmatic inventory. You can quickly create high-performing, non-standard ad units that grab attention and provide more value to your local advertisers.
The platform streamlines your entire sales and operations workflow by automating performance reports and providing a simple interface for your team. You can eliminate the manual work of tracking clicks and impressions, allowing you to focus on building relationships with your sponsors. It is an ideal fit for small to mid-sized independent publishers who need a reliable, user-friendly alternative to complex enterprise ad servers.
Equativ
Equativ provides you with a unified advertising technology stack that brings together ad serving, programmatic monetization, and demand-side tools. You can manage your entire advertising lifecycle from a single interface, whether you are a publisher looking to maximize yield or an advertiser seeking high-quality inventory. The platform focuses on transparency and direct connections, helping you bypass complex intermediaries to retain more value from every transaction.
You can implement sophisticated header bidding strategies, manage direct sales alongside programmatic auctions, and leverage cookieless targeting solutions to reach audiences effectively. The software is designed for mid-to-large scale media owners, broadcasters, and global agencies who need a privacy-first approach to digital advertising. By integrating both supply and demand capabilities, it helps you streamline operations and improve financial outcomes across web, mobile, and connected TV environments.
Overview
Broadstreet Features
- Editable Ad Formats Choose from a library of high-performing ad templates that you can customize for your clients without any coding knowledge.
- Automated Reporting Send professional, automated performance reports directly to your advertisers so they always see the value of their investment.
- Newsletter Ad Support Manage and serve advertisements within your email newsletters using the same platform you use for your website.
- Direct Sales Workflow Track your direct-sold campaigns from start to finish with tools designed for local sales teams and independent publishers.
- Sponsored Content Tools Promote and track sponsored articles alongside your display ads to offer a comprehensive package to your sponsors.
- White-Label Interface Present a professional image to your clients by branding the reporting dashboard with your own logo and colors.
Equativ Features
- Unified Ad Server. Manage your direct sales and programmatic demand through a single engine to ensure maximum competition for every impression.
- Advanced Header Bidding. Optimize your yield by allowing multiple demand sources to bid simultaneously on your inventory across web and mobile apps.
- Curation Platform. Create custom marketplaces by layering your first-party data over premium inventory to deliver targeted reach for specific campaigns.
- Connected TV Solutions. Deliver high-quality video ads on big screens with specialized tools for server-side ad insertion and pod management.
- Cookieless Targeting. Reach your ideal audience using contextual signals and privacy-compliant IDs that don't rely on third-party tracking cookies.
- Real-time Analytics. Monitor your performance with granular reporting dashboards that show you exactly where your revenue is coming from.
Pricing Comparison
Broadstreet Pricing
Equativ Pricing
Pros & Cons
Broadstreet
Pros
- Exceptional customer support tailored to small publishers
- Unique ad formats that outperform standard banners
- Very easy to learn for non-technical users
- Automated reporting saves hours of manual work
- Reliable ad delivery specifically for niche sites
Cons
- Higher price point than basic free alternatives
- Limited features for complex programmatic header bidding
- Interface feels less modern than some competitors
Equativ
Pros
- Unified stack reduces technical latency between tools
- Strong focus on transparency and auction ethics
- Excellent support for premium video and CTV
- Independent alternative to major tech giant ecosystems
- Robust tools for managing direct sales contracts
Cons
- Interface can be complex for beginner users
- Requires significant traffic to see full benefits
- Custom setup process takes time to implement