Maptitude
Maptitude is a professional geographic information system software that provides you with the tools, maps, and demographic data needed to analyze locations and optimize your business territories.
Infogram
Infogram is an intuitive visualization tool that helps you create engaging infographics, reports, and interactive maps to transform complex data into clear, compelling visual stories for your audience.
Quick Comparison
| Feature | Maptitude | Infogram |
|---|---|---|
| Website | caliper.com | infogram.com |
| Pricing Model | One_time | Freemium |
| Starting Price | $99/month | Free |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1983 | 2012 |
| Headquarters | Newton, USA | Riga, Latvia |
Overview
Maptitude
Maptitude gives you a professional-grade geographic information system (GIS) that combines powerful mapping tools with extensive built-in demographic data. You can visualize your business data on detailed maps to uncover hidden patterns, identify high-potential markets, and make smarter location-based decisions. Whether you are managing sales territories, planning delivery routes, or selecting new site locations, the software provides the spatial intelligence you need to succeed.
You can easily integrate your own spreadsheets and databases to create color-coded maps, heat maps, and radius reports. The platform is designed for business analysts, franchise managers, and logistics planners who need desktop-based power without the complexity of traditional enterprise GIS systems. It helps you solve spatial problems quickly by including everything you need—software, maps, and data—in a single package.
Infogram
Infogram helps you turn dry data into stunning interactive visuals without needing design or coding skills. You can choose from over 35 interactive chart types and 500 maps to build reports, social media graphics, and dashboards that grab attention. The drag-and-drop editor makes it easy to import data from spreadsheets or cloud services and watch your visualizations update in real-time.
You can collaborate with your team on projects and publish your finished work online or download high-quality files for presentations. Whether you are a marketer, educator, or journalist, the platform provides the flexibility to create branded content that resonates with your viewers. It offers a tiered approach starting with a free basic plan, scaling up to enterprise-level features for larger organizations.
Overview
Maptitude Features
- Territory Management Create, balance, and manage sales or service territories using automated tools to ensure equal workload distribution across your team.
- Route Optimization Calculate the most efficient paths for your fleet with multi-stop routing that accounts for time, distance, and specific delivery windows.
- Demographic Analysis Access built-in Census data to analyze the population, income, and age characteristics of any area you are targeting for expansion.
- Site Selection Identify the best locations for new facilities by analyzing proximity to customers, competitors, and key infrastructure like highways.
- Drive-Time Rings Visualize exactly how far your customers can travel within a specific timeframe to better understand your actual market reach.
- Geocoding Tools Pinpoint your Excel or CSV data on a map automatically by converting addresses into precise geographic coordinates.
Infogram Features
- Interactive Charts. Choose from over 35 chart types that let your audience hover, click, and explore data points for deeper insights.
- Live Data Integration. Connect your charts to Google Sheets or JSON feeds to ensure your visualizations update automatically when your data changes.
- Object Animations. Add movement to your reports with entry animations that guide your viewers' eyes to the most important information.
- Custom Templates. Access a library of designer-made templates for infographics, slides, and social posts to jumpstart your creative process.
- Interactive Maps. Build detailed heatmaps and regional maps using a library of over 500 countries and territories to visualize geographic trends.
- Team Collaboration. Invite your colleagues to edit projects in real-time and manage permissions across different folders and workspaces.
Pricing Comparison
Maptitude Pricing
- Full GIS toolset
- Country-specific data package
- Free technical support
- Demographic data library
- Route optimization tools
- Territory management features
- Everything in Standard, plus:
- Web-based map sharing
- Mobile map viewing
- Team collaboration tools
- Cloud data storage
- Interactive map publishing
Infogram Pricing
- 37+ interactive chart types
- Up to 10 projects
- 5 projects per month
- Import data from Excel/CSV
- Object animations
- Public web publishing
- Everything in Basic, plus:
- Up to 100 projects
- 100+ premium templates
- Privacy settings
- Download high-quality images
- Live data connectors
Pros & Cons
Maptitude
Pros
- Includes massive amounts of demographic data for free
- One-time purchase avoids expensive monthly subscription costs
- Powerful routing engine handles complex multi-stop logistics
- Excellent customer support with fast response times
Cons
- Interface feels dated compared to modern web apps
- Steep learning curve for non-technical business users
- Mac users must use Windows emulation software
Infogram
Pros
- Extremely intuitive drag-and-drop interface for non-designers
- Interactive elements make data much more engaging
- Seamless integration with Google Sheets for live updates
- Wide variety of professional templates saves time
Cons
- Free version requires public branding on projects
- Limited font and styling options on lower tiers
- Mobile responsiveness can be tricky for complex charts